In the fast paced world of social media, managing multiple platforms can feel like juggling flaming torches while riding a unicycle.
That’s where social media tools like Loomly and Buffer swoop in to save the day.
But which one is the right fit for you?
In this Loomly vs Buffer comparison, we’ll break down the key features, pros, & cons of both platforms to help you make an informed decision.
Loomly vs Buffer: A Quick Overview
We’ve spent countless hours testing both Loomly and Buffer, scheduling posts, analyzing data, and exploring all the nooks and crannies of these platforms.
This hands-on experience has given us unique insights into their strengths & weaknesses, allowing us to present you with a truly informed comparison.
Ready to streamline your social media game? Try Loomly today and see what it can do.
Pricing: It has a free plan. Paid plan starts at $42/month
Key Features:
- Content Calendar
- Post Ideas & Inspiration
- Social Media Analytics
Are you looking for a simple yet powerful social media tool? Buffer is here to help you.
Pricing: It has a free plan. Paid plan starts at $6/month
Key Features:
- Queue Scheduling
- Engagement Tools
- Analytics & Reporting
What is Loomly?
Think of Loomly as your social media command center.
It helps you plan, create, and publish content across all your favorite platforms – from Facebook and Instagram to Twitter and Pinterest.
It's like having a personal assistant for your social media, but way more affordable!
Ready to streamline your social media? Over 1.5 million users trust Loomly. Start your free trial and see what it can do for you!
Key Benefits
- One-stop shop: Schedule posts on 7+ social networks.
- Visual planner: Drag-and-drop calendar makes scheduling a breeze.
- Teamwork makes the dream work: Simply collaborate with your team in real time.
- Never run out of ideas: Get content suggestions and post ideas.
- Track your progress: Analyze your performance with detailed reports.
Pricing
- Free trial: Dip your toes in with limited features for 15 days
- Base: $42/month: 10 Social media accounts and 2 Users.
- Standard: $80/month: 20 Social media accounts and 6 Users.
- Advanced: $175/month: 35 Social media accounts and 14 Users.
- Premium: $369/month: 50 Social media accounts and 30 Users.
Pros
Cons
What is Buffer?
Buffer is like your social media sidekick. It keeps your posts organized, schedules them at the best times, and helps you engage with your audience.
It's simple, straightforward, and perfect for those who want to focus on the essentials.
Ready to save time on social media? Buffer can help you reclaim up to 6 hours per week. Try it free for 14 days and see the difference!
Key Benefits
- Simplicity first: Clean interface, easy to navigate.
- Scheduling superstar: Queue up posts and let Buffer do the rest.
- Engagement made easy: Reply to comments and messages from one dashboard.
- Free forever: The basic plan lets you test the waters.
- Landing page builder: Create simple landing pages in minutes.
Pricing
- Free: For casual users (Connect up to 3 channels)
- Essentials: $6/month: Unlock more features (For one channel)
- Team: $12/month: Collaborate with your team and more (For one channel)
- Agency $120/month: Custom access (For 10 channels)
Pros
Cons
Loomly vs Buffer: Feature Comparison
Let's get down to the nitty-gritty and see how these two social media management tools stack up against each other in terms of features.
We'll explore how they handle multiple social media accounts, help you plan your social media strategies, and contribute to a consistent online presence.
Supported Social Media Platforms
- Loomly: Connects with all major platforms like Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business, and TikTok. You can even link your Google Business Profile for seamless management.
- Buffer: It also supports the major players but currently lacks direct integration with Google My Business and TikTok.
Social Media Scheduling
- Loomly: Offers a visual, drag-and-drop calendar for easy social media scheduling. You can preview your posts, see how they'll look on different platforms, and even get suggestions for the best posting times.
- Buffer: Focuses on queue-based scheduling. You set up a posting schedule and add your content to the queue, and Buffer publishes it automatically at the designated times.
Content Creation and Collaboration
- Loomly: Goes beyond scheduling with built-in tools for content creation, including post ideas, templates, and a media library. It also promotes seamless collaboration among team members.
- Buffer: Primarily focuses on scheduling and publishing. While it offers some basic collaboration features, it doesn't have the same level of content creation tools as Loomly.
Social Media Analytics
- Loomly: Provides in-depth analytics to track your social media posts' performance, audience growth, and engagement. You can even generate custom reports to share with your team or clients.
- Buffer: Offers basic analytics, including post reach, engagement, and clicks. However, it may not be as comprehensive as Loomly's analytics suite.
Ease of Use
- Loomly: Boasts a user-friendly interface with a visual calendar and intuitive navigation. However, the abundance of features may take some time to master.
- Buffer: Known for its simplicity and clean interface, making it easy to pick up & start using. It may be a better choice for those new to social media marketing or who prefer a streamlined experience.
Integrations
- Loomly: Integrates with various tools like Canva, Unsplash, and Zapier, expanding its functionality and streamlining your workflow.
- Buffer: It also offers integrations with popular apps like Canva, Bitly, and Zapier, but the list may not be as extensive as Loomly's.
Overall Suitability
- Loomly: A comprehensive social media management platform packed with features for content creation, collaboration, scheduling, and analytics. It is ideal for businesses and teams that want a powerful, all-in-one solution.
- Buffer: A user-friendly social media tool that focuses on scheduling and publishing with some basic analytics and engagement features. Perfect for individuals and small businesses looking for a simple yet effective solution.
No matter which social media platform you choose, remember that consistency is key.
Both Loomly and Buffer can help you maintain a consistent social media presence and achieve your social media marketing goals.
What to Consider When Choosing a Social Media Management Tool?
- Your budget: How much are you willing to spend on a social media management tool? Both Loomly and Buffer offer free plans with limited features, but their paid plans vary in price.
- Your team size: Are you a solopreneur or part of a larger team? Loomly excels at collaboration, while Buffer's team features may be limited for larger groups.
- Your social media goals: What do you want to achieve with social media? If you're focused on content creation and engagement, Loomly's robust features may be a better fit. If you prioritize scheduling and publishing, Buffer's simplicity might be more appealing.
- Your technical skills: How comfortable are you with technology? Buffer's user-friendly interface is ideal for beginners, while Loomly may require a bit more of a learning curve.
Final Verdict (Our Pick)
Choosing the right social media management tool can feel like navigating a maze, but we're here to guide you.
If you crave a feature-rich platform that empowers your team and streamlines your social media marketing efforts across various social media platforms, Loomly is our top pick.
It's the ideal companion for any social media marketer looking to level up their game.
However, if you're starting your social media journey or prefer a simpler, budget-friendly option, Buffer is a fantastic choice.
It's user-friendly and offers the essentials for effective social media management.
Ultimately, the best tool for you depends on your unique needs and preferences.
We encourage you to try both platforms and see which one feels like the perfect fit for your social media strategy.
Frequently Asked Questions
Can I use Loomly and Buffer for free?
Yes, both platforms offer free plans with limited features. Loomly's free plan allows for two social accounts and ten posts per day, while Buffer's free plan supports three social accounts and ten scheduled posts.
Which tool is better for beginners?
Buffer's intuitive interface and focus on essential features make it an excellent choice for beginners. Loomly's extensive features might be overwhelming for those new to social media management.
Can I collaborate with the team on these platforms?
Yes, both Loomly and Buffer offer collaboration features. Loomly excels in this area with real-time collaboration and approval workflows, while Buffer's collaboration capabilities are more basic.
Do these tools offer analytics and reporting?
Absolutely! Both platforms provide analytics to track your social media performance. Loomly offers more in-depth analytics with customizable reports, while Buffer focuses on essential metrics.
Can I schedule posts on different social media platforms at a time?
Yes, both Loomly and Buffer allow you to schedule posts on many social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Loomly also supports Google My Business and TikTok.
