Instantly vs Lemlist: The Ultimate Cold Email Showdown in 2025

Need help to choose between Instantly and Lemlist for your cold email campaigns?

You’re not alone! These two platforms are top contenders, each boasting powerful features to boost your outreach.

But which one comes out on top in the ultimate showdown?

In this post, we’ll break down Instantly vs Lemlist and examine their key differences.

We’ll compare their pricing, features, & ease of use so you can make the right choice for your needs.

Let’s dive in!

Instantly vs Lemlist: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Instantly and Lemlist.

We dove deep into their features, sent out cold emails, and analyzed the results.

This hands-on experience gives you a real-world look at how these platforms perform.

What is Instantly?

Instantly helps you send cold emails that actually get opened.

Think of it like a personal assistant for your email outreach. It warms up your inbox, so your emails avoid the spam folder.

Pretty cool, right? It also helps you personalize your emails and track how they perform.

Key Benefits

• Increased deliverability: See up to a 67% improvement in your open rates.
• Unlimited warm-up: No limits on the number of inboxes you can warm up.
• AI-powered tools: Get personalized recommendations to improve your emails.
• Built-in email verification: Ensure your emails reach real people.
• Detailed analytics: Track key metrics like open rates, click-through rates, and replies.

Pricing

• Growth: $37/month.
• Hypergrowth: $97/month.
• Light Speed: $358/month.

What is Lemlist?

Ever wished you could send emails that felt truly personal, even at scale?

That’s where Lemlist shines. It lets you easily customize your cold emails with things like personalized images and videos.

It’s like sending a postcard, but way cooler and more effective.

Plus, it automates your follow-ups so you can stay top-of-mind without lifting a finger.

Key Benefits

• Personalized cold emails: Add custom images, videos, and text to stand out.
• Automated sequences: Create automated email sequences to nurture leads.
• Dynamic landing pages: Build personalized landing pages that match your emails.
• Integrations with CRMs: Connect with Salesforce, HubSpot, and other popular tools.
• Improved reply rates: See an average increase of 41% in email replies.

Pricing

• Free Plan: 100 free emails per month for free.
• Email Starter: $39/month.
• Email Pro: $69/month.
• Multichannel Expert: $99/month.
• Outreach Scale: $159/month.

Instantly vs Lemlist: Feature Comparison

Now, let’s get down to the nitty-gritty and compare the core features of Instantly and Lemlist.

This side-by-side look will help you see which platform best suits your cold email outreach needs.

User-Friendly Interface

Both Lemlist vs Instantly offer a user-friendly interface, but Instantly takes the lead with its intuitive design.

Even if you’re new to cold email software, you’ll find it easy to navigate and set up campaigns.

Lemlist has a slightly steeper learning curve, but it offers more advanced features once you get the hang of it.

Email Warm-up Tool

Lemlist vs. Instantly both include email warm-up tools to boost deliverability.

However, Instantly’s pricing provides unlimited warm-up across all plans, while Lemlist limits warm-up credits on lower-tier plans.

This gives Instantly a significant advantage for those prioritizing deliverability.

Dynamic Content

Lemlist allows you to add personalized images and videos to your emails, creating dynamic content that grabs attention.

Unlike Instantly, which focuses on text-based personalization, Lemlist provides more visual customization options to make your emails truly stand out.

Follow-up Emails

Both platforms excel at automating follow-up emails.

You can create email sequences that trigger based on recipient behavior, ensuring your outreach campaigns stay on track.

Lemlist offers slightly more sophisticated automation features, allowing for more complex workflows and conditional logic.

Marketing Tools

While both are primarily cold email outreach tools, Lemlist offers a wider range of marketing tools.

These include features like custom landing page builders and integrations with popular CRMs.

Instantly, on the other hand, focuses specifically on email deliverability and personalization.

Advanced Features

For those seeking advanced features, Lemlist pulls ahead.

It offers more granular control over email sending, detailed analytics, and A/B testing capabilities.

Instantly provides the essentials for effective cold outreach, but Lemlist caters to users who need more in-depth outreach tools.

Making an Informed Decision

By simply understanding the strengths of each platform, you can make an informed decision about which one best suits your needs.

Consider your budget, desired level of customization, and the complexity of your outreach campaigns to choose the right tool for you.

What to Look for in a Sales Engagement Tool?

• Ease of Use: How intuitive is the platform?
• Deliverability: Does it prioritize inbox warm-up?
• Personalization: Can you customize emails with images and videos?
• Automation: Can you automate follow-ups?
• Integrations: Does it work with your CRM?
• Pricing: Is it within your budget?
• Support: What kind of support is offered?

Key Insights:

• Prioritize your needs: Deliverability? Personalization? Automation?
• Read reviews: See what other users say.
• Try free trials: Test both Instantly and Lemlist.
• Be flexible: Switch tools if needed.

Final Verdict (Our Pick)

For most users, we recommend Instantly. While slightly more expensive, its powerful features and customization options make it a winner.

You can personalize emails with dynamic images and videos, automate complex sequences, and integrate with your favorite CRMs.

However, if budget is your primary concern and you prioritize deliverability, Instantly is an excellent choice.

Its unlimited warm-up and user-friendly interface make it a great option for beginners. Ultimately, the best choice totally depends on your specific needs and priorities.

We’ve given you the information; now it’s time to make a decision!

Trust us; we’ve been there, and we’re here to help you succeed with your cold email outreach.

Frequently Asked Questions