Instantly vs Mailshake: Best Sales Engagement Tool in 2024

Are you exhausted of juggling multiple tools for your sales outreach?

Do you wish there was a simpler way to connect with leads and close deals? You’re not alone!

Many businesses need help finding the right sales engagement platform.

In this post, we’ll break down Instantly vs Mailshake and their key differences, examining their strengths & weaknesses to help you make an informed decision.

Let’s Dive in together!

Instantly vs Mailshake: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Instantly and Mailshake.

We dove deep into their features, explored their pricing plans, and even sent out our own campaigns to see them in action.

Now, let’s break down what we discovered.

What is Instantly?

Have you ever wished your emails could magically appear in your prospect's inbox?

Instantly, it might be the closest you can get!

This powerful tool is designed to enhance your email deliverability and help you connect with more leads. Think of it as your secret weapon for sales outreach.

Key Benefits

Instantly really shines when it comes to these features:

• Unlimited email accounts: Connect all your inboxes and manage them in one place. No more switching between accounts!
• Advanced deliverability features: Instantly helps you avoid spam filters with its warm-up and sending schedule tools.
• AI-powered personalization: Craft compelling emails that resonate with each recipient.

Pricing

• Growth: $37/month.
• Hypergrowth: $97/month.
• Light Speed: $358/month.

What is Mailshake?

Need a tool to streamline your sales outreach?

Mailshake might be just what you're looking for! It's a simple but powerful platform that helps you automate your emails, track your progress, and close more deals.

Think of it as your all-in-one sales engagement assistant.

Key Benefits

Here's where Mailshake truly excels:

• Intuitive platform: Mailshake is easy to navigate, even for beginners. You'll be sending campaigns in no time!
• Automated email sequences: Set it and forget it! make automated email sequences to nurture your leads.
• Built-in lead catcher: Capture leads from your website and add them directly to your outreach campaigns.

Pricing

Mailshake offers flexible pricing to suit your needs. You can start with their basic plan for just $29 per month. Here's the breakdown:

• Email Outreach Plan ($29/month): Perfect for individuals and small teams who need basic email automation.
• Sales Engagement Plan ($59/month): Includes advanced features like a phone dialer and LinkedIn outreach.

Instantly vs Mailshake: Feature Comparison

Now, let's dive deeper and compare Instantly and Mailshake head-to-head across key features. This will help you see which platform aligns best with your specific outreach efforts and needs.

Email Automation

Both Instantly and Mailshake offer robust email automation features.

You can create email campaigns with automated follow-ups to nurture your leads. However, Instantly provides more advanced automation options, including inbox rotation to improve deliverability and A/B testing to optimize your campaigns.

Mailshake's automation is more basic, focusing on simple sequences and scheduling.

Personalization

Want to send personalized messages that grab attention?

Both platforms offer tools to personalize your emails. Instantly leverages AI to help you craft compelling emails and even includes personalized images to boost engagement.

Mailshake provides basic personalization options like merge tags but lacks the AI capabilities of Instantly.

Deliverability

Instantly takes the lead in deliverability.

Its advanced features, like warm-up schedules and inbox rotation, are designed to keep your emails out of spam folders.

Mailshake also offers some deliverability tools but Instantly's more comprehensive.

This is crucial for ensuring your cold email campaigns reach your prospects automatically.

Integrations

Mailshake offers a wider range of integrations with other marketing tools you may already be using.

Instantly has limited integrations, which could be a drawback for some sales and marketing teams.

Lead Generation

While both tools can support your lead generation efforts, Mailshake has a slight edge with its built-in lead catcher.

This feature allows you to navigate leads from your website & automatically add them to your cold outreach campaigns.

Instantly does not offer a built-in lead generation tool, although it can integrate with other marketing tools that do.

Ease of Use

Both platforms are user-friendly, but Mailshake is particularly intuitive, making it a great choice for beginners.

Instantly, it has a slightly steeper learning curve but prefers more advanced features for experienced users.

Email Finder Tool

Mailshake offers a built-in email finder tool to help you generate leads and find contact information.

Instantly does not have this feature, requiring you to use a separate tool to locate email addresses.

What to Look for in a Sales Engagement Platform?

• Your budget: Both Instantly and Mailshake offer different pricing tiers. Choose a plan that aligns with your needs & budget.
• Your technical expertise: Mailshake is more user-friendly, while Instantly has a slightly steeper learning curve.
• The size of your team: Consider whether you need a platform that supports team collaboration & management.
• Your need for integrations: If you rely on other marketing tools, check the integration options for each platform.
• Your specific needs: Prioritize the features that are most important to you, such as deliverability, personalization, or lead generation.

Final Verdict (Our Pick)

Choosing between Instantly and Mailshake depends on your priorities.

If deliverability and advanced features are your top concerns, Instantly is the winner.

However, if you prefer a user-friendly platform with a lower price tag, Mailshake is a great option.

Remember, the best choice depends on your specific needs & budget.

We encourage you to try both platforms and see which one fits your workflow best. Both offer free trials, so you can explore their features and make an informed decision.

Happy selling!

Frequently Asked Questions