CoSchedule vs Hootsuite 2024: Which Is Better Tool?

Choosing the right social media management tool could feel like trying to pick a winning lottery ticket.

There are so many options out there, all promising to boost your online presence.

Two of the biggest names you’ve probably heard are CoSchedule and Hootsuite.

But which one actually comes out on top?

In this post, we’ll break down the key differences between CoSchedule vs Hootsuite, comparing their features, pricing, and ease of use.

CoSchedule vs Hootsuite Overview

To give you the most accurate comparison, we’ve spent weeks testing both CoSchedule and Hootsuite.

We dug deep into their features, explored their pricing plans, and even created and scheduled content across various platforms.

This hands-on experience gives us the insights to help you make the best choice.

What is CoSchedule?

CoSchedule is like your marketing command center.

It helps you plan, organize, and share your marketing projects, including your social media posts.

Think of it as a giant calendar that brings all your marketing efforts together in one place.

Key Benefits

CoSchedule is known for being a powerful all-in-one platform. Here are some of its best features:

• Marketing Calendar: See all your projects in one place, from another blog posts to social media campaigns.
• Content Organizer: Plan and organize your content creation workflow.
• Social Media Scheduling: Schedule your social media posts in all your channels.
• Team Collaboration: Work together with your team on projects and approvals.
• Analytics and Reporting: Track your progress and see what's working.

Pricing

CoSchedule has a few different pricing tiers to choose from, starting at $39 per user per month. Here's a quick look:

• Free Calendar: $0/month
• Social Calendar: $19 per user/month - Adds content planning and workflow management tools.
• Agency Calendar: $49 per user/month - Unlocks all the advanced features, including social media scheduling and analytics.
• Content Calendar: Talk to sales
• Marketing Suite: Talk to sales

What is Hootsuite?

Have you ever wished you could manage all your social media in one place?

That's exactly what Hootsuite does.

It's a popular platform that helps you schedule posts, track your performance, & engage with your audience.

Think of it as your social media dashboard.

Key Benefits

• Content Curation: Easily find and share relevant content from across the web. Keep your audience engaged!
• Team Collaboration: Assign tasks, approve posts, and manage permissions with ease. Teamwork makes the dream work!
• Advanced Analytics: Dive deep into your social media performance with detailed reports. Track your progress like a pro.
• Social Listening: Monitor brand mentions and industry trends. Stay ahead of the curve.

Pricing

• Professional: Starts at $99 per month for unlimited post-scheduling
• Team: Starting at $249 per month for link in bio
• Enterprise: Custom pricing for content library

CoSchedule vs Hootsuite Feature Comparison

Now that we've looked at each tool individually let's see how they stack up against each other feature by feature.

This head-to-head comparison will highlight their strengths and weaknesses, making your decision even easier.

Social Media Scheduling

Both CoSchedule and Hootsuite allow you to schedule posts across multiple social media channels.

However, CoSchedule goes a step further by integrating with your marketing calendar, giving you a complete view of your social media strategy alongside other marketing activities.

This helps marketing teams maintain a consistent online presence and ensures your social media content aligns with your overall marketing goals.

Content Planning

CoSchedule's Content Organizer gives you a robust system for planning and managing your content creation workflow.

You can create content briefs, assign tasks, and track progress, all within the platform.

While Hootsuite offers some basic content curation features, it doesn't provide the same level of in-depth content planning and task management.

Analytics and Reporting

Both platforms offer comprehensive analytics to track your social media performance.

You can monitor key metrics like engagement, reach, and follower growth.

However, CoSchedule's analytics are more integrated with its other features, allowing you to see how your social media efforts is contribute to your overall marketing goals.

Team Collaboration

Both CoSchedule and Hootsuite enable team collaboration with features like task assignments and approval workflows.

This is essential for marketing teams to work together efficiently and ensure everyone is on the same page.

Integrations

CoSchedule and Hootsuite both integrate with a variety of third-party tools, including email marketing platforms and other marketing automation solutions.

This allows you to connect your social media activities with other aspects of your marketing strategy.

Ease of Use

While both platforms are user-friendly, Hootsuite has a slightly simpler interface that may be easier for beginners to navigate.

CoSchedule has a more comprehensive feature set, which can make it a bit more complex to learn initially.

Customer Support

Both companies offer customer support via email and chat.

However, CoSchedule provides more extensive support options, including phone support & a knowledge base with helpful resources.

What to Look for When Choosing a Social Media Management Tool?

• Your Budget: Pricing varies greatly between tools. Determine how much you're willing to spend.
• Social Media Platforms: Ensure the tool supports all the platforms you use.
• Team Size: Consider whether you need a tool with collaboration features.
• Content Needs: Do you need help with content planning and creation or just scheduling?
• Analytics: How important is in-depth reporting and performance tracking to you?
• Ease of Use: Choose a tool that fits well with your technical skills and comfort level.
• Integrations: Check if the tool integrates with other software you use, like your email marketing platform or CRM.
• Customer Support: Make sure the company offers adequate support in case you need help.
• Free Trial: Most tools prefer a free trial, so you can test them out before committing.

Final Verdict (Our Pick)

For us, CoSchedule emerges as the winner.

While it's slightly more expensive, its comprehensive features & seamless integration with your overall marketing strategy make it a powerful tool for managing your social media accounts and maximizing your impact.

CoSchedule empowers you to not only schedule posts but also plan your content, track your results, and engage effectively with your audience.

Remember, the best choice depends on your specific needs and budget.

If you're looking for a simple and affordable way to manage your social media, Hootsuite is a solid option.

But if you're serious about elevating your social media game and integrating it with your broader marketing efforts, CoSchedule is the way to go.

We've spent weeks testing these platforms so that you can trust our recommendation.

Frequently Asked Questions