GoHighLevel vs Unbounce 2024: Best Business Tool in 2024?

Choosing the right tools could make or break your business.

But with so many options out there, how do you know which one is right for you?

Today, we’re diving deep into two popular platforms, GoHighLevel and Unbounce.

Both promise to help you grow your business, but they have different strengths and weaknesses.

In this post, we’ll break down GoHighLevel vs Unbounce and their differences to help you decide which one comes out on top.

GoHighLevel vs Unbounce Overview

To give you the most accurate comparison, we’ve spent weeks testing both GoHighLevel and Unbounce.

We built landing pages, set up funnels, and explored the depths of their features.

Now, we’re sharing our firsthand experience to help you make the best decision.

What is GoHighLevel?

Think of GoHighLevel as your marketing superhero.

It's a powerful all-in-one platform that can do it all. Need to build landing pages?

It's got you. Want to create automated email sequences?

No problem. How about managing your customer relationships? GoHighLevel can handle that, too!

Key Benefits

GoHighLevel's unique strengths lie in its comprehensive approach to marketing and business management. Here are some of its best features:

• Complete marketing automation: Streamline your campaigns and save time.
• Built-in CRM: Manage all your customer interactions in one place.
• Sales funnels: Guide your leads seamlessly toward conversion.
• Website builder: Create professional websites without any coding.
• Membership sites: Build and manage exclusive online communities.

Pricing

• Starter Account: $97/month
• Unlimited Account: $297/month

What is Unbounce?

Are you Want to make landing pages that convert like crazy?

That's where Unbounce shines. It's a powerful platform that helps you build beautiful, high-performing landing pages without any coding.

They make it easy to test different types versions of your pages to see what works best.

Plus, they have tons of templates to get you started quickly.

Key Benefits

Unbounce is all about optimizing your landing pages for conversions. Here's what makes it stand out:

• Drag-and-drop builder: Easily make landing pages without any technical skills.
• A/B testing: Test different types of elements to see what drives the best results.
• 100+ templates: Get a head start with professionally designed templates.
• Popups and sticky bars: Capture leads and promote offers effectively.
• Dynamic text replacement: Personalize your pages for each visitor.

Pricing

• Build: $99/month for Unlimited pages
• Experiment: $149/month Unlimited A/B Testing
• Optimize: $249/month for 5 users
• Concierge: $649/month for up to 15 users

GoHighLevel vs Unbounce Feature Comparison

Let's get down to the nitty-gritty and compare the features of GoHighLevel and Unbounce side-by-side.

This will help you see which tool aligns better with your specific digital marketing needs.

Landing Page Creation

• GoHighLevel: Offers a drag-and-drop editor for building custom landing pages, but Unbounce is more intuitive. You'll find all the essential elements and some templates to get started.
• Unbounce: Excels in landing page creation with its user-friendly drag-and-drop editor. It boasts a vast library of 100+ professionally designed templates and advanced customization options.

Landing Page Optimization

• GoHighLevel: Includes basic A/B testing capabilities for optimizing landing pages, but its focus is broader than just landing page optimization.
• Unbounce: Prioritizes landing page optimization with robust A/B testing features, allowing you to test various elements and improve your conversion rates.

Marketing Automation

• GoHighLevel: A powerhouse for marketing automation. It enables you to automate different marketing tasks, including email sequences, social media posting, and follow-up messages.
• Unbounce: Offers basic automation tools like popups and sticky bars, but it primarily focuses on landing page optimization rather than full-scale marketing automation.

Marketing Campaigns

• GoHighLevel: Provides a comprehensive suite of marketing tools to create and manage complex marketing campaigns across various channels.
• Unbounce: Helps you optimize individual landing pages within your marketing campaigns but offers a different level of campaign management than GoHighLevel.

Marketing Tools

• GoHighLevel: Offers a wide array of marketing tools, including email marketing, a CRM, a website builder, and more, making it a versatile solution for online marketing.
• Unbounce: Specializes in landing page creation & optimization with a focused set of tools designed to improve conversions.

Manage Customer Relationships

• GoHighLevel: Includes a built-in CRM to help you manage customer relationships, track interactions, and segment your audience effectively.
• Unbounce: It lacks a built-in CRM, but it integrates with popular CRM platforms, allowing you to connect your landing page data with your customer relationship management system.

Drag and Drop Editor

• GoHighLevel: Offers a drag-and-drop editor for building landing pages, but it may need to be more user-friendly and feature-rich than Unbounce's editor.
• Unbounce: Known for its intuitive drag-and-drop editor, making it very easy for users of all technical levels to create visually appealing and effective landing pages.

What to Look for When Choosing a Marketing Tool?

Here are some key factors to consider when you choosing between GoHighLevel and Unbounce (or any other marketing tool):

• Your budget: Both platforms have tiered pricing, so choose a plan that fits your needs and financial resources.
• Your technical skills: Unbounce is generally easier to use, especially for beginners. GoHighLevel offers more advanced functionality but may require a steeper learning curve.
• Your marketing goals: What are you trying to get? If your primary focus is landing page optimization, Unbounce is a strong contender. If you need a comprehensive solution for various marketing tasks, GoHighLevel might be a better fit.
• Integrations: Check if the platform integrates with your existing tools and software.
• Scalability: Consider your future needs. Will the platform grow with your business?
• Support: Look for a platform with excellent customer support to assist you when needed.

Final Verdict (Our Pick)

For most businesses, GoHighLevel emerges as the winner.

Why? It's a true all-in-one solution that offers incredible value.

While Unbounce excels at landing page optimization, GoHighLevel provides a wider range of tools to manage your entire online marketing strategy.

From landing pages & sales funnels to email marketing and CRM, GoHighLevel empowers you to streamline your efforts and drive better results.

Remember, the best choice depends on your specific needs & priorities.

But if you're looking for a comprehensive and powerful platform to grow your business, GoHighLevel takes a lot of work to beat.

We've spent weeks testing these platforms so that you can trust our recommendation.

Frequently Asked Questions