Zoho Social Review: Best Social Media Tool in 2024?

Tired of juggling multiple social media accounts and platforms?

It’s a struggle to keep up with posting, engaging, and analyzing across different networks.

Zoho Social promises to simplify your life.

Let’s dive deep into Zoho Social and see if it’s the best social media management solution for 2024!

What is Zoho Social?

Zoho Social is like a command center for all your social media activities.

Imagine having a tool that helps you manage multiple social media accounts, like Facebook, Twitter, and Instagram, all in one place.

That’s Zoho Social! It helps you schedule posts, track your brand mentions, and see how well your social media campaigns are performing.

Think of it as a way to organize and boost your active social media presence.

There’s even a Zoho Social mobile app so you can stay connected wherever you go!

Who Created Zoho Social?

Zoho Social was created by Zoho Corporation, a company founded by Sridhar Vembu back in 1996.

They’re all about making powerful yet user-friendly software. Zoho saw that social media managers were struggling to keep up with multiple social channels.

So, they built Zoho Social to help people instantly publish posts, track engagement, and get a handle on their social media strategy.

Plus, it works seamlessly with other Zoho apps, making it a great choice for businesses already in the Zoho ecosystem.

Top benefits of Zoho Social

• Manage multiple social media accounts from one place: No more switching between Facebook, Twitter, Instagram, and other platforms. Zoho Social lets you handle them all under one roof.
• Powerful scheduling features: With robust scheduling tools, you can plan your social media calendar for weeks or even months. The publishing queue gives you a clear picture of what’s scheduled and when.
• Monitor your brand with ease: Keep tabs on hashtags & mentions related to your brand to address customer inquiries or join conversations quickly.
• Boost engagement with smart scheduling: Zoho Social helps you schedule posts at the optimal time to reach the right audience and boost engagement.
• Track performance with custom reports: Get detailed insights into how the social media campaigns are performing with pre-built and custom reports. Your data is automatically synced from all your connected accounts.
• Stay connected on the move: The Zoho Social mobile app lets you manage your social media presence even when you’re on the move. You can add posts, respond to comments, and track performance anytime, anywhere.
• Integrate with other Zoho apps: If you’re already using other Zoho apps, Zoho Social integrates seamlessly, giving you even more control over your business processes.
• User-friendly interface: Zoho Social’s clean and intuitive interface makes it a breeze to use, even if you’re new to social media management tools.
• Great value for money: Zoho Social offers a lot of features at a competitive price, making it a great solution for businesses of all sizes.
• Generate new leads: With its ability to monitor mentions and track engagement, Zoho Social can help you identify potential leads & turn them into customers.

Best Features of Zoho Social

What truly sets Zoho Social apart from the competition are its unique features designed to streamline your workflow and boost your social media performance.

Let’s take a closer look at some of these standout features that make Zoho Social a top choice for social media managers:

1. CRM

Zoho Social’s seamless integration with Zoho CRM allows you to turn social media interactions into potential leads.

You can track social media conversations, identify potential customers, and add them directly to your CRM. This helps you nurture relationships and convert followers into paying customers.

2. Marketing Plus

Marketing Plus is Zoho’s all-in-one marketing platform.

With Zoho Social’s integration with Marketing Plus, you can create, manage, and track social media campaigns alongside your other marketing efforts.

This helps you get a comprehensive view of your marketing performance and make data-driven decisions.

3. Bigin

Bigin is a simplified CRM designed for small businesses. Zoho Social’s integration with Bigin helps you manage customer relationships and track social media interactions in a streamlined way.

You can capture leads from social media, track conversations, and provide personalized support – all from within Bigin.

4. SalesIQ

SalesIQ is a live chat & visitor tracking tool that helps you engage with website visitors in real-time.

Zoho Social’s integration with SalesIQ allows you to see which social media channels are simply driving traffic to your website.

This information can help you tailor the social media strategy and focus on the channels that are delivering the best results.

5. Campaigns

Zoho Campaigns is an excellent email marketing tool that helps you create, send, & track email campaigns.

Zoho Social’s integration with Campaigns allows you to share your social media posts via email and expand your reach.

You can also use Campaigns to build email lists from your social media followers and nurture those leads with targeted email campaigns.

Pricing

Zoho Social has a wide range of pricing plans for everyone. You have to contact them for pricing.

Pros and Cons

Understanding the strengths and weaknesses of any tool helps you make an informed decision. So, let’s explore the good and the not-so-good about Zoho Social.

Alternatives of Zoho Social

While Zoho Social is a great option for many, it’s always good to explore alternatives to find the perfect fit for your needs. Here are a few popular choices:

• Hootsuite: A well-established social media management platform with a wide range of features and integrations.
• Buffer: Known for its user-friendly interface and intuitive scheduling capabilities.
• Sprout Social: Offers advanced social listening and analytics tools, ideal for larger businesses.
• Later: Focuses on visual content scheduling, making it a great choice for Instagram-heavy brands.
• Agorapulse: Offers robust social media inbox management and team collaboration features.

Personal Experience with Zoho Social

As a social media manager, I was initially drawn to Zoho Social because of its clean and intuitive user interface.

Juggling multiple accounts across various platforms was becoming a nightmare, but Zoho Social streamlined everything.

Here are some key benefits my team and I experienced:

• Centralized Management: We could finally manage all our social media accounts from a single dashboard. No more jumping between different apps!
• Efficient Scheduling: The robust scheduling features allowed us to plan our content calendar and maintain a consistent posting schedule.
• Real-time Engagement: Monitoring mentions and comments across multiple platforms became a breeze, allowing us to respond promptly and engage with our audience.
• Performance Tracking: The analytics tools gave us valuable insights into our social media performance, helping us refine our strategy and make data-driven decisions.

Overall, Zoho Social significantly improved our social media workflow and helped us achieve better results.

Final Thoughts

Zoho Social is a powerful and user-friendly social media management toothache that simplifies the process of managing multiple social media accounts.

With robust scheduling, monitoring, and analytics features, it empowers businesses to boost engagement, track performance, and achieve their social media marketing goals.

The seamless integration with other Zoho apps & the ability to schedule posts for optimal times are standout features that further enhance its appeal.

If you’re searching for a comprehensive social media management solution that won’t break the bank, Zoho Social is definitely worth considering.

Give it a try and see how it can transform your social media presence.

Frequently Asked Questions