Feeling overwhelmed by the sheer number of social media management tools out there?
You’re not alone! Choosing the right one can be a real headache.
In this corner, we have Hootsuite, the seasoned veteran, and in the other, the rising star, Plann.
Both promise to streamline your social media efforts and boost your online presence. But which one comes out on top in 2024?
Let’s compare Hootsuite vs Plann and dive deep into their features, pricing, & ease of use to help you make the best decision for your needs.
Hootsuite vs Plann Overview
To give you the most accurate comparison, we’ve spent weeks testing both Hootsuite and Plann.
We dug deep into their features, explored their pricing plans, and even created and scheduled posts across various social media platforms.
This hands-on experience provides a real-world perspective on which platform might be your perfect match.
Want to save time and boost your social media game? Hootsuite can help you manage all the accounts in one place, schedule posts in advance, & track your performance.
Pricing: It has a free plan. Paid plan Starts at $99/month
Key Features:
- Bulk Scheduling
- Content Curation
- Analytics
Want to elevate your Instagram game without breaking the bank? Plann offers powerful visual planning tools, hashtag strategies, and in-depth analytics.
Pricing: It has a free plan. Paid plan starts at $15/month
Key Features:
- Visual Content Planner
- Hashtag Strategy Tools
- Instagram Analytics
What is Hootsuite?
Hootsuite is that reliable friend who's always got your back when it comes to social media.
It's your command center for scheduling posts, tracking performance, and managing your team, all in one platform.
Need to manage all your social media in one place? It has powerful tools for scheduling, listening, and tracking your results. See why businesses love Hootsuite.
Key Benefits
- Manage 30+ social networks: Connect all your accounts.
- Schedule unlimited posts: Plan your content.
- Collaborate with your team: Assign tasks and stay organized.
- Track your results: Monitor your key metrics.
- Access a library of resources: Improve your strategy.
Pricing
- Professional ($99/month): Unlimited post scheduling, Best time to post recommendations, Competitive benchmarking tool.
- Team ($249/month): for three users with 20 social accounts.
- Enterprise Custom: Start with five users and 50 social accounts.
Pros
Cons
What is Plann?
Plann is like your creative best friend who helps you bring your Instagram vision to life.
It's all about visual planning, stunning content, and making your feed truly shine.
Plann's user base exceeds 500,000. See firsthand how Plann simplifies your social media scheduling & elevates your strategy. Give it a try.
Key Benefits
- Visual content calendar: Plan your grid like a pro.
- Hashtag strategy tools: Find the best hashtags for your posts.
- Instagram analytics: Track your growth and engagement.
- Content collaboration: Work seamlessly with your team.
- Social Starters: Get pre-written captions and post ideas.
Pricing
- Free: Basic features to get you started.
- Power User: $15/month (1 brand and 1 user)
- Build: $30/month (2 brand and 2 users)
- Grow: $75/month (5 brand and 4 users)
Pros
Cons
Hootsuite vs Plann Feature Comparison
Let's break down the key features of these two popular social media management tools and see how they stack up against each other.
Supported Social Media Channels
- Hootsuite: Connects with 30+ social media channels, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. It even supports your Google Business Profile.
- Plann: Primarily focuses on Instagram, with support for Pinterest, Facebook, and TikTok gradually rolling out.
Verdict: Hootsuite wins for supporting a wider range of social media accounts.
Scheduling and Publishing
- Hootsuite: This robust social media scheduling tool lets you schedule unlimited social media posts across multiple social media accounts. You can bulk upload content, set specific posting times, and easily manage your content calendar.
- Plann: Offers a visually driven scheduler with a drop feature to easily arrange social posts on your Instagram feed. It also provides helpful tools for planning Instagram Stories.
Verdict: Hootsuite is better for managing multiple social media channels, while Plann excels at visual planning for Instagram.
Content Planning and Strategy
- Hootsuite: Provides a content library for organizing your assets and a planner for scheduling your posts. You can simply curate content from other sources.
- Plann: Offers a unique visual planner to map out your Instagram grid and ensure your content looks cohesive. It also includes hashtag strategy tools and content prompts.
Verdict: Plann takes the lead with its visual planning tools and strategic features, especially for Instagram.
Analytics and Reporting
- Hootsuite: Provides in-depth analytics for tracking your social media presence across various platforms. You can monitor key metrics like engagement, reach, and follower growth and generate custom reports.
- Plann: Offers basic Instagram analytics to track your performance and understand your audience.
Verdict: Hootsuite provides more comprehensive and detailed analytics across multiple platforms.
Collaboration Features
- Hootsuite: Designed for teams, with collaboration features that allow you to assign tasks, approve workflows, and manage permissions.
- Plann: Offers basic collaboration tools for teams to work together on content planning and scheduling.
Verdict: Hootsuite offers more robust collaboration features for social media managers working in teams.
Ease of Use
- Hootsuite: The interface can feel a bit clunky and overwhelming, especially for beginners.
- Plann: Boasts a user-friendly interface with a focus on visual planning, making it easy to learn and navigate.
Verdict: Plann is more intuitive and user-friendly, particularly for those who are visually oriented.
Pricing
- Hootsuite: Starts at $99/month for a basic plan.
- Plann: Offers a free plan and paid plans starting at $15/month.
Verdict: Plann offers more affordable options, making it accessible to individuals and small businesses.
What to Look for in a Social Media Scheduling Tool?
- Your social media goals: What do you want to achieve with social media? Are you focused on growing your audience, driving traffic, or increasing brand awareness?
- The platforms you use: Do you need a tool that supports all your social networks, or are you primarily focused on one or two?
- Your budget: How much are you willing to spend on a social media scheduling tool?
- Your technical skills: How comfortable are you with using new software? Some tools are more complex than others.
- The size of your team: Do you need a tool that supports collaboration and workflow management?
- Visual planning needs: Is it important for you to visually plan and preview your content before it goes live?
- Analytics and reporting requirements: How important is it to track your social media performance & generate reports?
- Customer support: Do you need access to reliable customer support if you have questions or run into problems?
Final Verdict (Our Pick)
Choosing the right social media management tool totally depends on your specific needs and priorities.
If you're primarily focused on Instagram and want a visual, user-friendly platform with affordable pricing, Plann is the clear winner.
However, if you need to manage multiple social networks and require advanced features like detailed analytics and team collaboration, Hootsuite is the more powerful choice.
Ultimately, the best way to decide is to try both tools & see which one fits your workflow & helps you achieve your social media goals.
We've given you the insights; now it's time to take action!
Frequently Asked Questions
Can I use Hootsuite and Plann together?
Absolutely! They can complement each other. Use Plann for visual planning and hashtag strategies on Instagram and Hootsuite to manage different social networks and access in-depth analytics.
Is there a free trial available for Hootsuite and Plann?
Hootsuite offers a limited free plan, but its full features require a paid subscription. Plann has a free plan with basic features, allowing you to test it out before upgrading.
Which tool is better for beginners?
Plann's user-friendly interface and focus on visual planning make it easier to learn for beginners, especially those new to social media scheduling.
Can I schedule Instagram Reels with these tools?
Yes, both Hootsuite and Plann allow you to schedule and publish Instagram Reels, streamlining your content creation process.
Which tool is best for managing multiple social media accounts?
Hootsuite is the better choice for managing multiple accounts across various platforms, thanks to its wider range of supported channels and advanced features.
