Want to create landing pages that convert?
You need the right tool! Instapage and Unbounce are two popular options, but which one is best for you?
This post breaks down the Instapage vs Unbounce key differences, comparing features, pricing, and ease of use.
Let’s help you choose the perfect platform for your needs!
Instapage vs Unbounce: Overview
To give you the most accurate comparison, we’ve spent weeks testing both Instapage and Unbounce.
We built landing pages, ran A/B tests, and explored every nook and cranny of these platforms.
We even analyzed user reviews and compared their support options to get the full picture. Now, let’s dive into how they stack up!
Ready to build high-converting landing pages? Start your free Instapage trial today and see the difference!
Pricing: It has a free plan. Paid plan Starts at $99/month
Key Features:
- Instablocks®
- Thor Render Engine
- Conversion Analytics
Want to increase your conversions? Get started with a free 14-day Unbounce trial today!
Pricing: It has a free plan. Paid plan Starts at $99/month
Key Features:
- A/B Testing
- Smart Traffic™
- Popups & Sticky Bars
What is Instapage?
Ever wished you could build landing pages that work?
That's what Instapage is all about. They help you create pages that look great and drive conversions.
Think of it as your secret weapon for online marketing success.
They have tons of templates and tools to get you started quickly. No coding is needed!
Want faster landing pages? Instapage has a super-fast render engine. Visitors will stick around, leading to more leads & sales! See how Instapage can speed up your pages.
Key Benefits
- Faster landing pages: Instapage's Thor Render Engine makes your pages load crazy fast – up to 2x faster than other builders!
- More conversions: They claim to help you increase conversions by up to 400%. That's huge!
- Easy to use: Drag-and-drop building makes it simple for anyone to create professional-looking pages.
Pricing
Instapage starts at $199 per month. This gets you access to most of their core features, like A/B testing and analytics.
- Create ($99/month): #1 drag & drop builder, Reusable page blocks and forms.
- Optimize ($199/month): Server-side A/B testing, Customizable traffic splitting.
- Custom Pricing: Enterprise-ready platforms, Global Blocks, and Heatmaps.
Pros
Cons
What is Unbounce?
Need to get a landing page up and running fast?
Unbounce is here to help! They make it easy to make landing pages, popups, and sticky bars—no need to be a tech whiz.
They have a simple drag-and-drop builder and tons of templates. Plus, their AI tools can also help you optimize for more conversions.
Want smarter landing pages? Unbounce uses AI to send visitors to the best page for them. See how Unbounce can boost your sales with AI.
Key Benefits
- Smart Traffic™: This AI feature automatically sends visitors to the landing page, most likely to convert them. Cool, right?
- Dynamic Text Replacement: Personalize your pages for each visitor. This can boost your conversion rates by up to 20%!
- Tons of integrations: Connect with your favorite marketing tools like Mailchimp and HubSpot.
Pricing
Unbounce has a plan for everyone. Their Launch plan starts at $99 per month. You get basic features like A/B testing and 500 conversions.
- Build ($99/month): Drag and Drop Builder, Unlimited Pages, Traffic Volume up to 20k.
- Experiment ($149/month): Unlimited A/B Testing, Unlimited Pages, Traffic Volume Up to 30k.
- Optimize ($249/month): AI Traffic Optimization, Traffic Volume Up to 50k.
- Concierge ($649/month): Unlimited A/B Testing, Traffic Volume Custom, Users up to 15.
Pros
Cons
Instapage vs Unbounce: Feature Comparison
Both Instapage and Unbounce are powerful landing page builders, but they have some key differences.
Let's see how their features stack up so you can choose the better landing page software for your needs.
Landing Page Templates
Both platforms offer a variety of landing page templates to get you started.
Unbounce has a larger library, but Instapage's templates often feel more modern and professional.
Page Creation
Both tools have drag-and-drop builders for easy page creation.
Unbounce is easier to learn, while Instapage offers more customization options.
Building Landing Pages
When it comes to building landing pages, Instapage's Instablocks feature lets you save sections of your pages to reuse later.
This saves you time and ensures consistency across your campaigns. Unbounce offers a different feature.
Custom Landing Pages
Want to build custom landing pages from scratch?
Both platforms allow that! Instapage gives you more control over the finer details, but Unbounce is a bit more user-friendly for beginners.
Unlimited Landing Pages
Unbounce allows you to make unlimited landing pages on all of their plans.
Instapage, on the other hand, limits the number of pages you can publish on their lower-tier plans.
Optimize Landing Pages
Both platforms offer A/B testing to help you optimize landing pages for conversions.
Unbounce's Smart Traffic feature uses AI to automatically send visitors to the page's most likely to convert them.
Instapage has a similar feature called Page Personalization, but it could be more advanced.
Integrations
Unbounce integrates with a wider range of marketing tools, including Google Analytics and Google Ads. Instapage has fewer integrations, but they focus on quality over quantity.
Ultimately, This is the best landing page builder for you depends on your specific needs and preferences.
If you need high-quality landing pages and advanced customization, Instapage is a great choice.
If you're looking for a more affordable option with all the features & a wide range of integrations, Unbounce is worth considering.
What to Look for When Choosing a Landing Page Builder?
- Your budget: Unbounce is more affordable, while Instapage is pricier but offers more advanced features.
- Your technical skills: Unbounce is easier to use, especially for beginners. Instapage has a steeper learning curve but offers more flexibility.
- Your conversion goals: Both platforms can help you increase conversions, but Instapage has a slight edge with its advanced features like Instablocks® and Thor Render Engine.
- Your need for integrations: Unbounce offers a wider range of integrations, while Instapage focuses on quality over quantity.
- Your design preferences: Instapage offers more modern and professional templates.
Final Verdict (Our Pick)
For us, Instapage edges out Unbounce despite the higher price tag.
Why? Because it delivers exceptional performance.
With blazing-fast landing pages and advanced features like Instablocks, Instapage is built to drive conversions.
However, Unbounce is still a fantastic option, especially if you're on a budget or need a wider range of integrations.
Ultimately, the best choice always depends on your specific needs and priorities. We've given you the facts; now go make the best decision for your business!
Frequently Asked Questions
Which is better for beginners, Instapage or Unbounce?
Unbounce is generally easier to learn thanks to its intuitive interface and simple drag-and-drop builder. Instapage offers more advanced features, which can be overwhelming for new users.
Can I conduct A/B testing with both platforms?
Yes, both Instapage and Unbounce offer A/B testing capabilities. This allows you to test different versions of your landing pages to see which performs best.
Does Instapage or Unbounce offer more integrations?
Unbounce has a wider range of integrations with popular marketing tools, including Google Analytics and Google Ads. Instapage has fewer integrations but focuses on high-quality partnerships.
Which platform is better for mobile-responsive landing pages?
Both Instapage and Unbounce allow you to create mobile-responsive landing pages that can look great on any device. You can easily preview and adjust your pages for different screen sizes.
Can I use my own custom domain with Instapage and Unbounce?
Yes, both platforms allow you to publish your landing pages on your custom domain. This helps with branding and SEO.
