Metricool vs Hootsuite: Which Is the Best Tool in 2024?

Choosing the right social media management tool could be a real headache.

Do you need something simple and affordable or a powerhouse packed with features?

Maybe you’re caught between two popular options, Metricool and Hootsuite.

Both help you schedule posts, track performance, and manage your social media presence, but which one comes out on top?

In this post, we’ll break down the key differences between Metricool vs Hootsuite to help you to decide which tool is the perfect fit for your needs.

Metricool vs Hootsuite: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Metricool and Hootsuite.

We dug deep into their features, explored their pricing plans, and even put their customer support to the test.

Now, we’re sharing our findings to help you make the best choice.

What is Metricool?

Ever feel like you're flying blind with your social media?

Metricool gives you a clear view of how you're doing.

It's like having a personal assistant for your social media, but way cheaper.

Think scheduling posts, tracking performance, and even spying on your competitors – all in one place.

Key Benefits

• Deep dive into your data: Metricool gives you really detailed analytics. You can see what's working and what's not.
• Plan like a pro: Their planning tools help you visualize your content calendar and schedule posts across different platforms.
• Hashtag help: Metricool enables you to find the best hashtags to reach a wider audience.
• Keep an eye on the competition: You can track what your competitors are doing and learn from their strategies.

Pricing

• Free: $0/month for 5 competitor profiles.
• Starter: $18/month for 100 competitor profiles.
• Advanced: $45/month for Role Management.
• Custom: Custom pricing.

What is Hootsuite?

Need to wrangle all your social media in one place?

Hootsuite is your answer. It's the OG of social media management tools.

Think of it as mission control for your social media universe.

Schedule posts, track mentions, and engage with your audience – all from a single dashboard.

Key Benefits

• Content Curation: Easily find and share relevant content from across the web. Keep your audience engaged!
• Team Collaboration: Assign tasks, approve posts, and manage permissions with ease. Teamwork makes the dream work!
• Advanced Analytics: Dive deep into your social media performance with detailed reports. Track your progress like a pro.
• Social Listening: Monitor brand mentions and industry trends. Stay ahead of the curve.

Pricing

• Professional: Starts at $99 per month. Unlimited post-scheduling, Custom analytics, and reports.
• Team: Starting at $249 per month, Link in bio tool, Suspend scheduled posts.
• Enterprise: Custom pricing, Content Library, Unlimited ad spend.

Metricool vs Hootsuite: Feature Comparison

Now, let's get down to business.

We'll compare Metricool and Hootsuite head-to-head across key features to help you see which social media management platform best suits your social media marketing strategy.

Social Media Scheduling

Both Metricool and Hootsuite offer robust social media scheduling capabilities, allowing you to plan & schedule content across multiple social media accounts.

However, Hootsuite's bulk scheduling feature gives it a slight edge for social media managers handling a high volume of posts.

Social Media Analytics

Metricool provides a comprehensive suite of social media analytics, allowing you to track key metrics like engagement, reach, and audience growth.

Hootsuite also offers in-depth analytics, but its reporting features are more customizable, making it a better choice for creating tailored reports.

Social Listening

While both platforms offer social listening features, Hootsuite's capabilities are more advanced.

It allows you to monitor brand mentions, track industry trends, and identify potential influencers, making it a valuable tool for developing your social media strategy.

Supported Social Media Platforms

Both Metricool and Hootsuite support a wide range of social media Tools, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

However, Hootsuite integrates with more platforms overall, giving you greater flexibility in managing your social media accounts.

Ad Campaign Management

Hootsuite allows you to manage and track your ad campaigns directly within the platform, streamlining your workflow.

Metricool's ad management features are more basic, focusing primarily on performance tracking and reporting.

Team Collaboration

Hootsuite offers superior team collaboration features, with options for assigning tasks, managing approvals, and tracking team performance.

Metricool's collaboration features are more basic, making it less suitable for large teams.

Enterprise Plan

Both social media management platforms offer an enterprise plan for large organizations with advanced needs.

However, Hootsuite's enterprise plan provides more comprehensive features, including dedicated account management, custom training, and advanced security options.

What to Look for When Choosing a Social Media Management Tool?

• Your budget: Pricing varies wildly, so know your limits.
• The size of your team: Some tools are better for solopreneurs, others for large teams.
• The social networks you use: Make sure the tool supports all your platforms.
• Your need for analytics: How deep do you want to dive into the data?
• Ease of use: How tech-savvy are you and your team?
• Customer support: Will you need help getting started?
• Extra features: Do you need social listening or ad campaign management?

Final Verdict (Our Pick)

So, which tool takes the crown? For us, it's Hootsuite.

While Metricool is a great option for individuals & small businesses.

Hootsuite's advanced features, extensive integrations, & powerful analytics give it the edge.

If you're serious about social media management and have the budget to support it, Hootsuite is the clear winner.

But hey, don't just take our word for it!

Both platforms offer free trials, so kick the tires and see which one fits your needs best.

After all, the best social media management tool is the one that helps you achieve your specific goals.

Frequently Asked Questions