Choosing the right social media management tool could be a real headache.
Do you need something simple and affordable or a platform packed with features?
Two popular contenders often top the list: Metricool and Loomly.
In this ultimate showdown, we’ll break down the key differences between Metricool vs Loomly to help you to decide which is the perfect fit for your needs.
Metricool vs Loomly: Overview
We want to give you the most accurate comparison.
We’ve spent weeks testing both Metricool and Loomly, scheduling posts, analyzing performance, and exploring every nook and cranny of these platforms.
This hands-on experience allows us to highlight the strengths & weaknesses of each tool so you could make an informed decision.
Ready to give Metricool a try? Sign up for a free account and experience the difference!
Pricing: It has a free plan. Paid plan starts at $15/month
Key Features:
- Hashtag tracking
- Competitor analysis
- In-depth reporting
Are you intrigued by Loomly's collaborative features? Give it a try and experience more!
Pricing: It has a free plan. Paid plan starts at $35/month
Key Features:
- Content idea generation
- Post mockups
- Brand asset library
What is Metricool?
Ever feel like you're flying blind with your social media?
Metricool gives you a clear view of how your content is performing.
It's like having a co-pilot for your social media strategy, helping you schedule posts, track key metrics, and understand your audience better.
Ready to give Metricool a try? Sign up for a free account and experience the difference!
Key Benefits
- Deep dive into your data: Metricool gives you really detailed analytics. You can see what's working and what's not.
- Plan like a pro: Their planning tools help you visualize your content calendar and schedule posts across different platforms.
- Hashtag help: Metricool enables you to find the best hashtags to reach a wider audience.
- Keep an eye on the competition: You can track what your competitors are doing and learn from their strategies.
Pricing
- Free: $0/month for 5 competitor profiles.
- Starter: $18/month for 100 competitor profiles.
- Advanced: $45/month for Role Management.
- Custom: Custom pricing.
Pros
Cons
What is Loomly?
Need a social media command center for your team? Loomly is built for collaboration.
It streamlines your workflow from brainstorming ideas to approving finished posts.
Think of it as your social media marketing hub, keeping everyone on the same page & your content calendar flowing smoothly.
Are you intrigued by Loomly's collaborative features? Give it a try and experience more!
Key Benefits
- One-stop shop: Schedule posts on 7+ social networks.
- Visual planner: Drag-and-drop calendar makes scheduling a breeze.
- Teamwork makes the dream work: Simply collaborate with your team in real-time.
- Never run out of ideas: Get content suggestions and post ideas.
- Track your progress: Analyze your performance with detailed reports.
Pricing
- Free trial: Dip your toes in with limited features for 15 days
- Base: $42/month: 10 Social media accounts and 2 Users.
- Standard: $80/month: 20 Social media accounts and 6 Users.
- Advanced: $175/month: 35 Social media accounts and 14 Users.
- Premium: $369/month: 50 Social media accounts and 30 Users.
Pros
Cons
Metricool vs Loomly: Feature Comparison
Let's dive deeper and compare Metricool and Loomly head-to-head across key features that matter most for effective social media management.
This detailed breakdown will help you see which tool aligns best with your specific needs & priorities.
Social Media Platforms Supported
Both social media management tools integrate with major social media platforms like Facebook, Instagram, Twitter, & LinkedIn.
However, Metricool supports a wider range of social media accounts, including TikTok, Twitch, and Google My Business, while Loomly currently focuses on the core platforms.
If you need to manage a diverse range of social media channels, Metricool offers broader compatibility.
Social Media Scheduling
Both tools provide robust social media scheduling features, allowing you to plan and automate content across multiple social media platforms.
Loomly offers a more visual calendar view with drag-and-drop functionality, while Metricool presents a streamlined list format.
The best choice depends on your preferred visual style for planning your social media management software activities.
Team Collaboration
Loomly shines when it comes to team collaboration.
It provides features like post approvals, comments, and real-time notifications, making it ideal for teams working together on social media management.
Metricool's collaboration features are more basic and suitable for smaller teams with simpler workflows.
Social Media Analytics Tools
Metricool takes the lead in the category of social media analytics tools.
It offers in-depth analytics, including audience demographics, competitor benchmarking, and customizable reports.
Loomly provides essential analytics but doesn't offer the same level of depth or customization.
If detailed reporting and data analysis are crucial for your social media management software, Metricool is the stronger contender.
Reporting Capabilities
Expanding on the reporting capabilities, Metricool allows you to generate visually appealing and customizable reports with data visualizations and insights.
Loomly's reporting is more basic, focusing on key performance indicators (KPIs) and post-performance summaries.
Post Ideas and Inspiration
Loomly helps you overcome creative blocks with its built-in post-ideas generator.
It offers prompts, trending topics, and hashtag suggestions to spark your content creation.
While Metricool doesn't have a dedicated idea generator, its hashtag tracking tool can help you discover trending topics and relevant conversations.
Automated Publishing
Both platforms excel at automated publishing, allowing you to schedule your content in advance and free up your time.
They both offer features like optimal time scheduling and post-recurrence to maximize your reach and efficiency across your social media channels.
What to Look For When Choosing a Social Media Management Tool?
- Your budget: Free tools might be sufficient for basic needs, while larger businesses might need to invest in premium features.
- Social media platforms you use: Ensure the tool supports all the platforms where you have a presence.
- Team size: If you're working with a team, consider tools with strong collaboration features to streamline workflows.
- Desired level of automation: Do you need basic scheduling or advanced automation like automatic posting and responses?
- Analytics needs: Determine how in-depth your reporting requirements are and choose a tool that provides the necessary data.
- Ease of use: Select a tool that matches your technical skills and preferences. Some platforms are more intuitive than others.
- Content creation needs: If you need help generating ideas, consider a tool with built-in content prompts or inspiration features.
Final Verdict (Our Pick)
In this head-to-head battle, Loomly emerges as our top pick for most users.
While Metricool offers impressive analytics & a free plan, Loomly's intuitive interface, collaborative features, & content generation tools make it a winner.
Its focus on streamlining workflows and simplifying social media management is hard to beat.
Remember it, the best choice depends on your specific needs & priorities.
We've given you the insights; now it's your turn to choose the perfect social media management tool to elevate your online presence.
Happy posting!
Frequently Asked Questions
Does Metricool or Loomly offer a free plan?
Metricool offers a free plan with limited features, while Loomly does not. Loomly provides a 15-day free trial to test out its features.
Which tool is better for team collaboration?
Loomly is the clear winner in terms of team collaboration. It offers features like post approvals, comments, and real-time notifications, making it ideal for teams working together on social media.
Which tool has better analytics?
Metricool provides more in-depth analytics and reporting capabilities than Loomly. It offers a wider range of metrics, customizable reports, and competitor analysis.
Can I schedule posts on Instagram with both tools?
Yes, both Metricool and Loomly support direct Instagram scheduling, allowing you to plan and automate your Instagram content.
Which tool is easier to use?
Both tools are user-friendly and have intuitive interfaces. However, Loomly's interface is generally considered more visually appealing and easier to navigate, especially for beginners.
