SocialPilot vs Zoho Social: Which is Right for You in 2024?

Social media management is a lot to handle! Creating posts, scheduling, and tracking results can be overwhelming and time-consuming.

Feeling lost in the sea of social media tools? Worried about choosing the wrong one and falling behind on your social media goals?

SocialPilot vs Zoho Social can simplify your workflow and boost your online presence.

This comparison breaks down their features and pricing, helping you to choose the perfect tool for your needs in 2024.

SocialPilot vs. Zoho Social: Overview

To give you the most accurate comparison, we’ve spent weeks testing both SocialPilot and Zoho Social.

We’ve explored their features, analyzed their pricing plans, and even put their customer support to the test.

This hands-on experience allows us to offer a truly in-depth and unbiased look at these two popular social media management tools.

What is SocialPilot?

Ever wish social media management was easier? SocialPilot gets you.

This platform helps you handle all your social accounts in one place.

Think about scheduling posts, tracking performance, and even collaborating with a team.

It’s designed for small businesses, agencies, and even individual users who want to up their social media game.

Basically, it’s your all-in-one tool for social media success.

Key Benefits

SocialPilot has some serious strengths. Here’s what makes it stand out:

• Massive time-saver: Schedule up to 500 posts at once with bulk scheduling.
• Client management made easy: Manage up to 100 social media accounts.
• Content curation on autopilot: Discover and share relevant content effortlessly.
• Boost engagement with social inbox: Manage conversations and comments from one place.
• Detailed analytics for data-driven decisions: Track your performance and optimize your strategy.

Pricing

SocialPilot offers flexible plans to fit your needs and budget. Here’s the breakdown:

• Professional: $30/month (10 Social Media Accounts, 1 User)
• Small Team: $50/month (20 Social Media Accounts, 3 User, Content Libary)
• Agency: $100/month (30 Social Media Accounts, 6 Users, Unlimited Clients, Client Approval)
• Agency+: $200/month (50 Social Media Accounts, Unlimited User, Clients, White Label)

What is Zoho Social?

Want to be a social media pro? Zoho Social can help! This tool lets you to manage your social media presence like a boss.

Schedule posts, track your results, and even connect with your audience – all in one place.

Whether you’re a small business, a growing agency, or just someone who takes their social media seriously, Zoho Social has something for you.

It’s designed to make your life easier and your social media strategy stronger.

Key Benefits

Zoho Social has some pretty cool features that make it a winner:

• Smart scheduling for optimal engagement: Post at the best times with their unique algorithm.
• Keep an eye on the competition: Track your competitors’ social media activity.
• Collaborate seamlessly with Team team: Assign tasks and manage approvals with ease.
• Stay on top of trends with social listening: Monitor keywords and mentions across platforms.
• Customizable reports for deep insights: Analyze your performance and create detailed reports.

Pricing

Zoho Social offers a variety of plans to fit your budget and needs. Here’s what they offer:

• Standard: $10/month (1 brand,10 channels, and all social media profiles)
• Professional: $30/month (1 Brand,10 Channels, 1 Team Members, All Social Media Profile)
• Premium: $40/month (1 brand,11 channels, 3 team members, all social media profiles, and 24/5 email support)

SocialPilot vs. Zoho Social: Feature Comparison

Both SocialPilot and Zoho Social offer a robust set of features to streamline your social media marketing. But how do they stack up against each other?

Let’s take a closer look at some key features and see which platform comes out on top.

Supported Social Media Platforms

• SocialPilot: SocialPilot works with a wide range of social media platforms, including Twitter, Facebook, LinkedIn, Instagram, Pinterest, Google My Business, TikTok, and VK. To view this site properly and access all these platforms, ensure your verification is successful during the account setup process.
• Zoho Social: Zoho Social supports Facebook, Twitter, LinkedIn, Instagram, Google My Business, and Pinterest.

Verdict: SocialPilot takes the lead here by supporting a bigger range of platforms, including TikTok and VK.

Scheduling and Publishing

• SocialPilot: SocialPilot’s strength lies in its bulk scheduling capabilities. You can also schedule hundreds of posts at once and easily manage your content calendar across multiple accounts from a single platform.
• Zoho Social: Zoho Social offers smart scheduling, which suggests the best times to post based on your audience’s activity. However, its bulk scheduling features are more limited.

Verdict: If you prioritize scheduling efficiency, SocialPilot is the better choice.

Social Inbox

• SocialPilot: SocialPilot provides a unified social inbox to manage comments, messages, and mentions across all your connected accounts. This streamlines engagement and helps you stay on top of conversations, ensuring you never miss a first comment.
• Zoho Social: Zoho Social also offers a social inbox, allowing you to monitor & respond to messages and comments. You can even set up automated replies for common queries.

Verdict: Both platforms offer comparable social inbox features, making it a tie in this category.

Content Curation

• SocialPilot: SocialPilot includes a content curation tool that helps you discover & share relevant content from RSS feeds and other sources. This saves you time and ensures your audience stays engaged.
• Zoho Social: Zoho Social’s content curation features are more basic, relying primarily on a browser extension for sharing content.

Verdict: SocialPilot offers a more robust and integrated content curation experience.

Team Collaboration

• SocialPilot: SocialPilot makes team collaboration easy with features like assigning tasks, managing approvals, and sharing content calendars. This is especially useful for agencies & larger teams.
• Zoho Social: Zoho Social also offers team collaboration tools, including shared calendars, task assignments, and a built-in chat feature for seamless communication.

Verdict: Both platforms offer strong team collaboration features, making them equally suitable for teams.

Analytics and Reporting

• SocialPilot: SocialPilot provides in-depth analytics to track your social media marketing performance. You can generate custom reports and analyze key metrics to optimize your strategy.
• Zoho Social: Zoho Social also offers comprehensive analytics and reporting features. You can track key metrics, create custom reports, and monitor your brand mentions.

Verdict: Both platforms offer robust analytics and reporting capabilities, making it a tie in this category.

Customer Support

• SocialPilot: If you encounter any issues with the site, SocialPilot is known for its excellent customer support, offering live chat, email support, and a comprehensive knowledge base.
• Zoho Social: Zoho Social provides email and phone support, as well as a help center with articles and tutorials. However, some users have reported slower response times compared to SocialPilot. It might take a few seconds longer to get a response.

Verdict: SocialPilot edges out Zoho Social with its more responsive and readily available customer support.

What to Look for When Choosing a Social Media Management Tool?

Choosing the right social media management tool is crucial for efficient and effective social media marketing. Here are 6 key factors to consider:

• Content Curation: Does the tool help you find & share relevant content easily? This can be a huge time-saver and help keep your social feeds fresh and engaging.
• Customer Support: Is there readily available and helpful support when you need it? Look for options like live chat, email support, and a comprehensive knowledge base.
• User Friendliness: Is the tool easy to navigate and use, even for beginners? A clean & intuitive interface can make a big difference in your productivity.
• Platform Compatibility: Does it support all the social networks you use?
• Scheduling & Automation: Can you schedule posts in bulk and automate content?
• Social Inbox: Can you manage conversations and mentions from one place?
• Team Collaboration: Does it offer features for assigning tasks and approvals?
• Analytics & Reporting: Can you track key metrics and generate custom reports?
• Pricing & Value: Does it offer a plan that fits your budget and needs?

Final Verdict (Our Pick)

It’s a tough choice, but SocialPilot wins! It’s easy to use and has powerful tools. Plus, it’s a great value for the price.

Zoho Social is good, too, but SocialPilot is best for most people. We’ve tested both so that you can trust our pick.

SocialPilot makes managing your social media simple. If you see a successful waiting message for verification, don’t worry! Just check your login.

If you are still having trouble, please note the Ray ID and contact support. Ready to get started? Check out SocialPilot’s paid plans and start your free trial!

You’ll be amazed at how much time you save and how much your engagement grows.

SocialPilot is your key to social media success in 2024 and beyond!

Frequently Asked Questions