Loomly vs SocialPilot: Which Social Management Tool is Best in 2024

Choosing the right social media management tool could be a real headache.

It’s like picking the perfect shoes – they need to fit just right!

& in the other corner, it’s SocialPilot, a powerhouse for those who want to get serious about social media.

Which one comes out on top in 2024?

Let’s dive in and compare Loomly vs SocialPilot to see which tool is best for your needs.

Loomly vs SocialPilot 2024: Overview

To give you the best accurate comparison, we’ve spent weeks testing both Loomly and SocialPilot.

We have explored their features, ease of use, & overall value to help you make the best decision for your social media management.

What is Loomly?

Loomly is like that friend who always has the best tips for your social media.

It helps you plan, create, and schedule posts across all your channels.

Think of it as your all-in-one social media command center. It's easy to use, even if you're new to social media management.

Key Benefits

• One-stop shop: Schedule posts on 7+ social networks.
• Visual planner: Drag-and-drop calendar makes scheduling a breeze.
• Teamwork makes the dream work: Simply collaborate with your team in real-time.
• Never run out of ideas: Get content suggestions and post ideas.
• Track your progress: Analyze your performance with detailed reports.

Pricing

• Free trial: Dip your toes in with limited features for 15 days
• Base: $42/month: 10 Social media accounts and 2 Users.
• Standard: $80/month: 20 Social media accounts and 6 Users.
• Advanced: $175/month: 35 Social media accounts and 14 Users.
• Premium: $369/month: 50 Social media accounts and 30 Users.

What is SocialPilot?

SocialPilot is like the Swiss Army knife of social media management tools.

It's packed with features, but it's still surprisingly easy to use. Need to manage a ton of accounts?

No problem! SocialPilot can handle it. Want to wow your clients with fancy reports? SocialPilot has you covered.

Key Benefits

SocialPilot has some serious strengths. Here's what makes it stand out:

• Massive time-saver: Schedule up to 500 posts at once with bulk scheduling.
• Client management made easy: Manage up to 100 social media accounts.
• Content curation on autopilot: Discover and share relevant content effortlessly.
• Boost engagement with social inbox: Manage conversations and comments from one place.
• Detailed analytics for data-driven decisions: Track your performance and optimize your strategy.

Pricing

SocialPilot offers flexible plans to fit your needs and budget. Here's the breakdown:

• Professional: $30/month (10 Social Media Accounts, 1 User)
• Small Team: $50/month (20 Social Media Accounts, 3 User, Content Libary)
• Agency: $100/month (30 Social Media Accounts, 6 Users, Unlimited Clients, Client Approval)
• Agency+: $200/month (50 Social Media Accounts, Unlimited User, Clients, White Label)

Loomly vs SocialPilot: Feature Comparison

Now, let's get down to the nitty-gritty and compare the essential features of Loomly and SocialPilot.

Both tools offer a lot, but they each have their strengths and weaknesses.

Supported Social Media Channels

• Loomly: Supports major platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. You could also connect your Google Business Profile.
• SocialPilot: Offers a wider range of supported platforms, including TikTok, Tumblr, and VK. Plus, you can manage your Google Business Profile.

Scheduling Posts

• Loomly: Provides a straightforward way to schedule posts. You can visualize your content calendar and easily reschedule posts with drag-and-drop.
• SocialPilot: Offers more advanced scheduling options, like bulk scheduling and recurring posts. You could also tailor your posting schedule to your audience's preferences.

Content Creation

• Loomly: Gives you post ideas, templates, and a built-in media library to help you create engaging content.
• SocialPilot: Focuses more on scheduling and managing content, with fewer built-in content creation tools.

Collaboration Features

• Loomly: Makes it easy to collaborate with team members and clients. You can assign roles, get post approvals, and share feedback.
• SocialPilot: It also offers collaboration features, including a content approval workflow and client management tools.

Social Media Analytics

• Loomly: Provides basic analytics on post performance. You can track engagement metrics like likes, comments, & shares.
• SocialPilot: Offers more in-depth social media analytics, including detailed reports on audience growth and engagement.

Reporting Features

• Loomly: Allows you to generate simple reports to track your social media efforts.
• SocialPilot: Provides more comprehensive reporting features, including white-label reports that you could customize with your branding.

Pricing Plans

• Loomly: Gives a range of pricing plans to suit small businesses and larger teams.
• SocialPilot: Provides more affordable pricing plans, making it a great option for businesses on a budget.

What to Look for When Choosing a Social Media Management Tool?

Here's a breakdown of essential features and considerations:

• Supported Social Media Platforms: Ensure the tool covers the platforms your audience uses (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Scheduling and Automation: Look for features that allow you to schedule posts in advance and automate repetitive tasks.
• Content Creation and Curation: Consider tools with built-in content creation features or integrations with design platforms. Content curation features can help you find and share relevant industry content.
• Analytics and Reporting: Robust analytics help you track performance, identify trends, and measure ROI. Customizable reporting features are a plus.
• Engagement and Monitoring: Features like social listening, comment management, and real-time notifications are crucial for effective audience engagement.
• Collaboration Tools: If you work with a team, look for features that facilitate collaboration, such as task assignment, approval workflows, and shared content calendars.

Final Verdict (Our Pick)

So, which tool comes out on top? It's a close call, but we're giving the edge to SocialPilot.

Why? It offers incredible value for the price.

You get a ton of powerful features, like detailed analytics, client management tools, and a social inbox.

Plus, it's super easy to use. SocialPilot is a great choice for small businesses who want to step up their social media strategy without breaking the bank.

Ultimately, the best tool for you depends on your individual needs and budget.

Both Loomly and SocialPilot offer free trials, so give them both a spin and see which one you prefer.

We've used both tools extensively to bring you this comparison so that you can trust our recommendation!

Whether you need help with post scheduling or managing multiple accounts, the right tool could make a big difference in your social media success.

Frequently Asked Questions