Choosing the right social media management tool can feel like trying to pick the best ice cream flavor.
But unlike ice cream, the wrong choice here can cost you time and money.
That’s why we’re diving deep into two popular contenders: Loomly vs CoSchedule.
In this matchup, we’ll break down their features, pricing, and ease of use so you can confidently choose the best tool to power your social media success in 2024.
Loomly vs CoSchedule: Overview
To give you the most accurate comparison.
We’ve spent weeks testing both Loomly and CoSchedule, exploring their features, and putting them through real-world scenarios.
This hands-on experience allows us to provide you with a clear and unbiased view of what each tool offers.
Ready to streamline your social media game? Try Loomly today and see what it can do.
Pricing: It has a free plan. Paid plan starts at $42/month
Key Features:
- Content idea generation
- Post optimization suggestions
- Collaboration tools
Want to organize all your social media efforts in one place? Try Coschedule today for more!
Pricing: It has a free plan. Paid plan starts at $19/month
Key Features:
- Marketing Calendar
- Social scheduling
- Project management tools
What is Loomly?
Loomly is like that friend who's always got your back when it comes to social media.
Need to plan your posts? Loomly's got you. Want to find fresh content ideas? Boom, Loomly delivers.
It's a super user-friendly platform that helps you manage your social media presence without the headache.
Ready to streamline your social media? Over 1.5 million users trust Loomly. Start your free trial and see what it can do for you!
Key Benefits
- One-stop shop: Schedule posts on 7+ social networks.
- Visual planner: Drag-and-drop calendar makes scheduling a breeze.
- Teamwork makes the dream work: Simply collaborate with your team in real-time.
- Never run out of ideas: Get content suggestions and post ideas.
- Track your progress: Analyze your performance with detailed reports.
Pricing
- Free trial: Dip your toes in with limited features for 15 days
- Base: $42/month: 10 Social media accounts and 2 Users.
- Standard: $80/month: 20 Social media accounts and 6 Users.
- Advanced: $175/month: 35 Social media accounts and 14 Users.
- Premium: $369/month: 50 Social media accounts and 30 Users.
Pros
Cons
What is CoSchedule?
Think of CoSchedule as your marketing command center. It's not just about social media.
CoSchedule brings all your marketing efforts together in one place.
From blog posts to email campaigns, CoSchedule helps you plan, organize, and execute everything.
Want to organize all your marketing efforts in one place? Start your free trial of CoSchedule today!
Key Benefits
CoSchedule is more than just a scheduling tool. It's your marketing hub!
- Marketing calendar: See all your projects in one place. No more missed deadlines!
- Team collaboration: Easily share projects, assign tasks, and keep everyone in the loop.
- Project management: Streamline workflows and boost productivity by 10%.
Pricing
CoSchedule offers a more robust suite of tools that comes at a higher price:
- Free Calendar: $0/month per user for includes 1 user.
- Social Calendar: $19/month per user for includes 3 user.
- Agency Calendar: $49/month per user for includes 5 user.
- Content Calendar: Talk to Sales for includes up to 5 user.
- Marketing Suite: Talk to Sales for Custom User Limits.
Pros
Cons
Loomly vs CoSchedule: Feature Comparison
Now for the head-to-head matchup! Let's see how Loomly and CoSchedule stack up against each other in key areas.
This will help you decide which tool best fits your social media strategy and workflow.
Social Media Calendar
- Loomly: Offers a clean and simple calendar view. You can easily see your scheduled posts, drag and drop to reschedule, and get a clear overview of your social media content plan.
- CoSchedule: Provides a more robust marketing calendar that goes beyond social media. You can map out your entire marketing strategy, including blog posts, email campaigns, and more, all in one place. This is a major win for streamlining social media management within your broader marketing efforts.
Social Media Scheduling
- Loomly: Makes scheduling a breeze. You can create posts choose your publishing date and time, and Loomly handles the rest. It also offers helpful suggestions for the best times to post based on your audience.
- CoSchedule: Offers similar scheduling functionality but with added power. Their "ReQueue" feature automatically re-shares your best-performing social media posts, saving you time and effort.
Content Management Systems
- Loomly: While not a full-fledged CMS, Loomly provides basic content management features. You can store and organize your social media assets, like images and videos, within the platform.
- CoSchedule: Offers more advanced content management capabilities, especially if you opt for their "Content Organizer" plan. This allows you to manage your entire content workflow, from ideation to publication.
Social Media Post Ideas
- Loomly: Excels at providing content inspiration. Its idea generator suggests relevant topics and events based on your industry and audience.
- CoSchedule: Focuses more on planning and scheduling existing content rather than generating new ideas.
Social Media Platforms
- Loomly: Supports all the major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
- CoSchedule: It also supports a wide range of social media platforms, with a strong emphasis on integrations with popular marketing tools like WordPress and Google Analytics.
Team Collaboration Tools
- Loomly: Includes built-in team collaboration tools that allow for easy communication, feedback, and approval workflows.
- CoSchedule: Offers even more robust collaboration features, making it ideal for marketing teams who need to work together closely on social media and other marketing projects. The CoSchedule Marketing Suite takes this to another level with advanced workflows and approvals.
Social Media Strategies
- Loomly: Helps you develop and execute your social media strategies by providing tools for planning, scheduling, and analyzing your content.
- CoSchedule: Provides a more comprehensive framework for managing your social media strategies within the context of your overall marketing plan. You can align your social media efforts with other marketing activities and track your progress toward your goals.
What to Look for When Choosing a Social Media Tool?
- Think about your budget. Loomly is more budget-friendly, while CoSchedule's pricing scales up quickly with more users and features.
- Consider your marketing needs. If you're solely focused on social media, Loomly might be a good fit. However, if you want to manage your entire marketing strategy in one place, CoSchedule is the better choice.
- Factor in your team size. Both tools offer collaboration features, but CoSchedule is designed for larger teams with more complex workflows.
- Don't forget about integrations. Both integrate with popular tools, but CoSchedule boasts a wider range of integrations, especially for marketing and content creation platforms.
- Try before you buy! Both Loomly and CoSchedule offer free trials, so you can test them out and see which one feels right for you.
- Ease of use is key. Loomly is generally considered more user-friendly, while CoSchedule has a steeper learning curve.
Final Verdict (Our Pick)
For most people, we recommend Loomly.
It's easy to use, has a great price, and covers all the essential features you need to succeed with your social media management tools.
Plus, their customer support is awesome!
However, if you need a tool to manage your entire marketing strategy, CoSchedule is the way to go.
It gives you more control over your social media management tools, but it's also more expensive.
Ultimately, the best social media management tools depend on your specific needs and budget.
We've given you the facts, compared the features, and highlighted the pros and cons of each tool.
Now it's time to make the choice that's right for you!
Frequently Asked Questions
Which tool is better for beginners?
Loomly is generally easier to learn and use, making it a great choice for beginners. CoSchedule has a steeper learning curve due to its wider range of features.
Can I use these tools to manage my social media ads?
Yes, both Loomly and CoSchedule offer features for managing and tracking social media ad campaigns.
Do these tools offer analytics and reporting?
Yes, both tools provide analytics to track the performance of your social media posts. CoSchedule generally offers more in-depth analytics, especially in its higher-priced plans.
How can I improve my social media creative process with these tools?
Loomly's idea generator and post-optimization suggestions can help spark your creativity and improve the quality of your content. CoSchedule's marketing calendar can help you visualize your content strategy and ensure consistent output.
What if I need help with my social media strategy?
Both Loomly and CoSchedule offer resources and support to help you develop and implement effective social media strategies. Loomly provides helpful guides and tutorials, while CoSchedule offers more in-depth training and consulting services.
