Sprout Social vs Agorapulse: Which Is the Best Tool in 2024?

Choosing the right social media management tool could feel like trying to pick a winning lottery ticket.

There are so many options and so much to consider!

But don’t worry, we’re here to help.

In this post, we’ll break down two contenders Sprout Social vs Agorapulse & compare their features and pricing to help you decide which one is the best.

Sprout Social vs Agorapulse: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Sprout Social and Agorapulse.

We dove deep into their features, explored their reporting capabilities, and even tested their customer support.

Now, let’s see how they stack up!

What is Sprout Social?

Ever feel like you're juggling too many social media balls?

Sprout Social gets it.

This platform helps you manage all your social accounts in one place. Think of it as your social media command center.

It's known for its powerful features, in-depth analytics, and smooth workflow. But it comes with a very higher price tag than some competitors.

Is it worth it? Let's dive in.

Key Benefits

Sprout Social is known for its powerful features, including:

• Social Listening: Track brand mentions and industry trends. Stay ahead of the curve!
• Engagement Tools: Easily manage messages and comments across all your profiles. Take advantage of every chance to connect.
• Detailed Analytics: Go beyond vanity metrics. Understand what's really working (and what's not).
• Team Collaboration: Streamline workflows and approvals with built-in collaboration tools. Teamwork makes the dream work!

Pricing

Sprout Social offers a range of plans to suit different needs and budgets.

• Standard: Starts at $249 per month for 5 social profiles.
• Professional: Starts at $399 per month unlimited social profiles.
• Advanced: Starts at $499 per month for enhance by AI assist.
• Enterprise: Request a demo

What is Agorapulse?

Need a social media tool that's easy to use and packed with power?

Say hello to Agorapulse. This Tool is designed to simplify your social media management.

It's like having a super-organized assistant for all your social needs.

Agorapulse is known for its intuitive interface, robust features, and affordable pricing.

Sounds good, right? Let's take a closer look.

Key Benefits

• Manage up to 300 social profiles: Connect all your accounts and streamline your posting.
• Discover trending topics: Always stay ahead of the curve with social listening tools.
• Collaborate with your team: Assign tasks, leave comments, and keep everyone on the same page.

Pricing

• Standard: $69/month. Posts scheduling, Unlimited posts.
• Professional: $99/month. Pulselink in bio, Team workflow.
• Advanced: $149/month. Content library, 5 Shared calendars
• Custom: Contact Agorapulse, Unlimited social profiles

Sprout Social vs Agorapulse: Feature Comparison

Ready for a head-to-head matchup?

Let's compare Sprout Social and Agorapulse across seven key features that matter most to social media marketers.

Supported Social Media Channels

Both Sprout Social and Agorapulse support the major social media platforms you'd expect, like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

However, there are a few differences. Sprout Social offers YouTube integration, which is a plus for marketers who prioritize video content.

Agorapulse, on the other hand, supports Google My Business, making it a good choice for businesses with a strong local presence.

Social Inbox

Agorapulse shines with its intuitive social inbox.

It's designed to streamline your workflow and make it easy to manage all your conversations, comments, and messages in one central hub.

You can even set up automated rules to filter and prioritize messages.

While Sprout Social also offers a social inbox, it's not as user-friendly as Agorapulse's.

Publishing and Scheduling

Both platforms provide robust publishing and scheduling features.

You could plan and schedule your content across multiple social media channels, ensuring a consistent presence.

Agorapulse's visual calendar makes it easy to see your scheduled posts at a glance, while Sprout Social offers more advanced options for content approval workflows, which is helpful for larger teams.

Social Listening

Sprout Social takes the lead with its comprehensive social listening features.

You could monitor brand mentions, track industry keywords, & identify influencers.

This helps you stay informed about conversations relevant to your brand and industry. While Agorapulse offers basic listening features, they're not as advanced as Sprout Social.

Reporting and Analytics

Both platforms provide in-depth reporting and analytics to help you measure your social media performance.

Sprout Social's reports are highly customizable, allowing you to track the metrics that matter most to you.

Agorapulse's reports are more streamlined, offering a clear overview of your key performance indicators.

Paid Campaign Tracking

If you run paid social media campaigns, Sprout Social offers more robust tracking features.

You can monitor your campaign performance, track your spending, and measure your return on investment.

Agorapulse's paid campaign tracking is more basic, but it still gives valuable insights into your ad performance.

Customer Support

Both Sprout Social and Agorapulse have responsive and helpful support teams.

You could reach them via email, phone, or live chat. Agorapulse also offers a comprehensive knowledge base and helpful tutorials.

In our experience, both companies resolved our queries within a few seconds.

Remember that features and pricing can change. It's always a good idea to visit the Sprout Social and Agorapulse websites to get the most up-to-date information.

While you're there, check if they offer annual pricing or discounts for annual billing.

Sometimes, you can find a better deal than Hootsuite's enterprise plan by opting for annual subscriptions with these platforms.

What to Look For When Choosing a Social Media Management Tool?

• Your Budget: Pricing models vary. Some tools charge per user, while others offer tiered plans based on features.
• Team Size: Do you need a tool that supports team collaboration and approval workflows?
• Social Media Goals: What are you hoping to achieve with social media? Increased brand awareness? Lead generation? Customer support?
• Specific Features: Which features are essential for your needs? Social listening? Advanced analytics? A powerful social inbox?
• Ease of Use: Choose a tool that's intuitive and easy to navigate, especially if you're new to social media management.
• Integrations: Does the tool integrate with other tools you use, such as your CRM or email marketing software?
• Customer Support: Look for a company with responsive and helpful customer support.

By considering these factors, you can choose the best social media management tool to help you achieve your goals.

Final Verdict (Our Pick)

Choosing between Sprout Social and Agorapulse depends on your specific needs & priorities as a social media marketer.

Both are powerful social media management tools with excellent features and responsive support teams.

However, for its user-friendly interface, comprehensive feature set, and affordable pricing, Agorapulse is our top pick for most social media marketers.

We've spent weeks testing these platforms to ensure our comparison is accurate and insightful.

We've explored every nook and cranny of each social media platform, from their publishing features to their reporting capabilities.

We even contacted their support teams with questions to assess their responsiveness.

If you're looking for a tool to help you to streamline your social media efforts & achieve your goals, give Agorapulse a try.

Remember to visit their site properly to get the most up-to-date information on features and pricing.

Frequently Asked Questions