later vs sendible: Which is Best for Social Media in 2024?

Are you feeling overwhelmed by the endless choices for social media management tools?

You’re not alone!

Choosing the right platform could be a game-changer for your business, but with so many options out there, it’s tough to know where to start.

In this post, we’ll break down two contenders, Later vs Sendible & compare their features & pricing to help you decide which one comes out on top.

Later vs Sendible: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Later & Sendible, exploring features, & analyzing their strengths & weaknesses.

This hands-on experience allows us to provide an insightful look at how each tool performs in real-world scenarios.

What is Later?

Want to make your Instagram feed look amazing? Later is the tool for you!

It started as a visual scheduling tool for Instagram, and while it now supports other platforms, its strength still lies in visual content planning.

Think of it as a digital mood board for your social media posts.

You can easily drag, drop, and rearrange your posts to get that perfect look before anything goes live.

Key Benefits

Later has some unique features that really make it stand out:

• Visual Content Calendar: Plan your feed with a drag-and-drop calendar. See exactly how your posts will look before you publish them.
• Linkin. Bio: Turn your Instagram feed into a shoppable landing page. Drive traffic to specific products or content with ease.
• Hashtag Suggestions: Get data-driven hashtag suggestions to increase your reach and visibility.
• Best Time to Post: Later, analyze your audience and suggest the optimal times to post for your maximum engagement.
• Instagram Stories Scheduling: Plan and schedule your Instagram Stories in advance.

Pricing

Later offers a variety of plans to suit different needs and budgets:

• Starter: $16.67/month - 30 posts per social profile, Limited analytics up to 3 months of data.
• Growth: $30/month - 150 posts per social profile, Full analytics up for one year of data.
• Advanced: $53.33/month - Unlimited posts, Full analytics up to 1 year of data, 50 credits for AI features.

What is Sendible?

Sendible is like that Swiss Army knife of social media management tools.

It's packed with features and can handle just about anything you throw at it.

Need to schedule posts across multiple platforms? No problem. Want to dive deep into your analytics? Sendible has you covered.

It's a powerful tool that gives you tons of control over your social media strategy.

Key Benefits

• Manage up to 300 social profiles: Connect all your accounts and streamline your posting.
• Discover trending topics: Always stay ahead of the curve with social listening tools.
• Collaborate with your team: Assign tasks, leave comments, and keep everyone on the same page.

Pricing

• Creator: Starts at $29/month, one user/calendar, six social profiles.
• Traction: Starts at $89/month, four users/calendar, 24 social profiles.
• Scale: Starts at $199/month, seven users/calendar, 49 social profiles.
• Advanced: Starts at $240/month, ten users/calendar, 60 social profiles.
• Enterprise: Starts at $750/month, 50 users/calendar, 300 social profiles.

Later vs Sendible: Feature Comparison

Both Later and Sendible aim to simplify your social media management, but they achieve this with different sets of features.

Let's dive into a head-to-head comparison of their key functionalities.

Scheduling and Publishing

Later's visual content calendar makes it incredibly easy to plan and schedule your posts across multiple social media tools like Instagram, Facebook, Pinterest, & Twitter.

You can drag and drop content, preview your feed, and ensure your social media presence is visually appealing.

Sendible also offers a robust scheduling system, but its interface isn't as intuitive as Later's, especially for visual platforms like Instagram.

Content Library

Both platforms offer content libraries to store and organize your media, but Later's library shines with its seamless integration with Unsplash.

This gives you access to a vast collection of free stock photos to enhance your social media posts.

Sendible's content library is functional but lacks this direct integration with stock photo resources.

Analytics and Reporting

Sendible provides more in-depth analytics and reporting than Later.

You can track key metrics, generate customizable reports, and monitor your social media performance with greater detail.

Later's analytics are more basic, focusing on essential metrics like engagement and reach.

Social Listening

Sendible offers social listening features, allowing you to track brand mentions and industry keywords.

This helps you to stay informed about conversations related to your brand and identify potential opportunities or crises.

Later doesn't have built-in social listening capabilities.

Collaboration Tools

If you're working with a team, Sendible offers better collaboration tools.

You can assign roles, manage approvals, and streamline your workflow with features like task assignments and content approval workflows.

Later's collaboration features are more limited, making it more suitable for individuals or small teams.

Customer Support

Both Later and Sendible offer multiple customer support channels, including email and live chat.

However, Sendible provides more comprehensive support resources, including a knowledge base, tutorials, and webinars.

Integrations

As a comprehensive marketing platform, Sendible boasts a wider range of integrations with third-party tools compared to Later.

This includes popular apps like Canva, Google Analytics, and Dropbox, enhancing your workflow and expanding your social media management tool capabilities.

Ultimately, the best choice for you depends on your specific needs and priorities.

If you prioritize a user-friendly interface and visual content planning, Later might be a better fit.

If you need advanced analytics, social listening, and robust collaboration tools, Sendible could be the stronger choice.

What to Look for When Buying a Social Media Management Tool?

• Support for the social media platforms you use: Make sure the tool supports all the platforms where your audience hangs out.
• A comfortable price point: Choose a plan that fits your budget & prefers the features you need.
• Essential features for your workflow: Consider your priorities. Do you need advanced analytics? A robust social inbox? Strong team collaboration tools?
• Ease of use: Select a tool that matches your technical skills and preferences.
• Scalability: Think about your future needs. Will the tool grow with your business?
• Good customer support: Make sure you can get help when you need it. Check out reviews and ratings to see what other users say about their support experience.
• Free trial or demo: Most tools offer a free trial or demo. Take advantage of this to test the platform and see if it's a good fit for you.

Final Verdict (Our Pick)

While both Later and Sendible are strong contenders in the social media management platform arena, Later emerges as our top pick for most users.

Its user-friendly interface simplifies the posting process, making it ideal for managing all multiple social media accounts.

The visual content calendar is a game-changer for planning and previewing your feed, especially for image-focused platforms like Instagram.

We've spent weeks testing these platforms, scheduling posts, and exploring every nook and cranny of their features.

Based on our experience, Later offers the best balance of ease of use, essential features, & affordability, making it a winner for businesses.

Frequently Asked Questions