Feeling overwhelmed trying to pick between ActiveCampaign and Klaviyo for your email marketing?
Both are powerful platforms, but which is truly the best fit for your business in 2024?
This guide breaks down ActiveCampaign vs Klaviyo and their key differences, from features to pricing, so you can choose with confidence and start seeing results.
ActiveCampaign vs Klaviyo: Overview
We’ve spent weeks testing both ActiveCampaign and Klaviyo, sending emails, building automation, and analyzing their features in real-world scenarios.
This hands-on experience, combined with in-depth research, gives us the insights to provide a detailed, unbiased comparison to help you make the right choice.
We’ll cover everything from ease of use to advanced features so you can determine which platform best suits your business needs and budget.
Unlock the power of personalized email marketing! ActiveCampaign helps businesses of all sizes connect with their audience through targeted campaigns and automation.
Pricing: It has a free plan. Paid plan Starts at $15/month
Key Features:
Join over 500,000 brands using Klaviyo to grow their business. Get started for free and see how personalized emails and SMS can drive sales and build customer loyalty.
Pricing: It has a free plan. Paid plan Starts at $30/month
Key Features:
- Pre-built Flows
- Segmentation
- SMS Marketing
What is ActiveCampaign?
Have you ever wished for a marketing tool that could do it all? That's ActiveCampaign.
It's more than just email. Think powerful automation, detailed customer insights, and even a built-in CRM.
It's like having a whole marketing team on one platform.
Are you overwhelmed by choices? ActiveCampaign makes it easy. Start your 14-day free trial and experience the power of automation, segmentation, and a built-in CRM, all in one platform.
Key Benefits
- Powerful automation: Design complex workflows with 880+ pre-built automations.
- Advanced segmentation: Target the right people with the precise segmentation tools.
- Integrated CRM: Manage contacts, track deals, and nurture relationships.
- Omnichannel marketing: Reach customers across email, SMS, chat, and more.
- Extensive integrations: Connect with over 850 apps you already use.
Pricing
ActiveCampaign offers tiered pricing based on your contact list size and desired features.
- Starter: Starts at $15/month for 10x Email sends, 1 User, Multi-step marketing automation.
- Plus: Starts at $49/month for 10x Email sends 1 User, Multi-step marketing automation, Automation triggers & actions.
- Pro: Starts at $79/month for 12x Email sends, 3 Users, Multi-step marketing automation, and Unlimited actions.
- Enterprise: Starts at $145/month for 15x Email sends, 5 Users, Multi-step marketing automation, Email campaigns & newsletters.
Pros
Cons
What is Klaviyo?
Want to sell more online? Klaviyo is your secret weapon. It's built for e-commerce businesses like yours.
Think personalized emails, targeted campaigns, and SMS messages that actually convert.
Klaviyo helps you build real relationships with your customers, not just send bulk emails.
Don't just send emails, drive sales. Klaviyo's powerful segmentation and pre-built flows help you personalize every message. Create a free account and start converting today!
Key Benefits
- E-commerce focus: Deeply integrated with platforms like Shopify, making data syncing a breeze.
- Pre-built flows: Automate key messages like welcome series and abandoned cart reminders.
- Advanced segmentation: Target customers based on purchase history, browsing behavior, and more.
- SMS marketing: Reach customers instantly with personalized text messages.
- Robust analytics: Track your performance and understand what drives sales.
Pricing
Klaviyo offers a generous free plan and tiered pricing based on your contact list size.
- Free: Perfect for getting started and trying out the Klaviyo customer platform.
- Email: Starts at $30/month for 501-1000 active profiles, Mobile push notifications, and 150 free monthly SMS/MMS credits.
- Email and SMS: Starts at $45/month for 501-1000 active profiles, Email and chat support, Starting at 10,000 monthly email sends.
Pros
Cons
ActiveCampaign vs Klaviyo: Feature Comparison
Let's analyze the features that set ActiveCampaign and Klaviyo apart as email marketing platforms.
Marketing Automation
- ActiveCampaign: This email marketing software offers top-tier marketing automation with 880+ pre-built automation and a visual workflow builder for complex campaigns. Ideal for diverse business needs.
- Klaviyo: Built for ecommerce businesses, Klaviyo simplifies email marketing automation with pre-built flows for common scenarios like abandoned carts—User-friendly for ecommerce store owners.
Email Marketing Platform
- ActiveCampaign: A comprehensive email marketing platform with A/B testing, dynamic content, and advanced segmentation. Optimize campaigns for maximum impact.
- Klaviyo: The ultimate ecommerce marketing platform. Features like product recommendations and revenue tracking are tailored for ecommerce businesses to drive sales.
Customer Relationship Management (CRM)
- ActiveCampaign: Includes built-in CRM to manage contacts, track deals, and nurture customer relationships within a single platform—Streamlines sales and marketing efforts.
- Klaviyo: Primarily an email marketing tool, Klaviyo requires integration with a separate CRM solution for full customer relationship management.
Ecommerce Integrations
- Klaviyo: Seamlessly integrates with popular ecommerce platforms likes Shopify, enabling effortless data syncing and personalized product recommendations—a top choice for online store owners.
- ActiveCampaign: Offers integrations with ecommerce stores but lacks the depth of Klaviyo's ecommerce integrations.
Customizability
- ActiveCampaign: Provides greater flexibility with custom HTML code support, allowing for tailored email designs.
- Klaviyo: Offers customization options but has limitations with custom coding.
Live Chat Support
- ActiveCampaign: Offers live chat support across all plans for immediate assistance.
- Klaviyo: Live chat support availability varies by plan.
SMS Marketing
- Klaviyo: Includes SMS marketing in paid plans to reach customers through text messages.
- ActiveCampaign: Offers SMS marketing as an add-on feature with an extra cost.
What to Look for When Choosing an Email Marketing Platform?
- Your specific needs: Are you an ecommerce business needing an ecommerce email marketing solution like Klaviyo? Or do you need a more versatile email marketing platform like ActiveCampaign with advanced automation and CRM?
- Ease of use: How comfortable are you with technology? Choosing a platform with an intuitive interface that matches your technical skills.
- Pricing: Consider your budget and how much you're willing to spend as your contact list grows. Klaviyo's free plan might be appealing for starters, while ActiveCampaign's tiered pricing offers scalability.
- Integrations: Does the platform really integrate with the other tools you use, like your ecommerce platform or CRM?
- Support: What level of support do you need? ActiveCampaign offers live chat support across all plans, while Klaviyo's support varies.
- Deliverability: Ensure the platform has a good reputation for deliverability so your emails reach the inbox, not the spam folder.
- Scalability: Choose a platform that can also grow with your business, offering the features and capabilities you'll need as you expand.
By considering these factors, you can also confidently choose the best email marketing platform for your unique needs and goals.
Final Verdict (Our Pick)
It's a close call! Both ActiveCampaign and Klaviyo are great. But the best choice depends on you.
If you sell online and want an easy setup, Klaviyo is the way to go. It's perfect for beginners who want to get started quickly.
If you need more power and control, ActiveCampaign is better. It has more features and can do more, but it might take a little longer to learn.
We tested both platforms, so we know what we're talking about! Use this guide to make the best choice for your business.
You can succeed with email marketing. Pick the right tool and watch your business grow. It's like having a superpower for your marketing!
No matter which platform you choose, focus on building relationships with your customers through important content and personalized messages.
That's the real key to success with email marketing. & remember, you can always switch platforms later if your needs change!
Frequently Asked Questions
Which platform is easier to use for beginners?
Klaviyo generally has a gentler learning curve, especially for ecommerce business owners. Its interface is clean and intuitive, and the pre-built flows make it easy to set up automated campaigns. ActiveCampaign offers more advanced features, which can feel overwhelming to new users.
Can I use my email templates on both platforms?
Yes, both ActiveCampaign and Klaviyo allow you to use your email templates. ActiveCampaign offers more flexibility with custom HTML and CSS, while Klaviyo provides a drag-and-drop editor and pre-designed templates.
Which platform is better for small businesses?
Both platforms cater to small businesses. Klaviyo's free plan is a great starting point for companies with limited budgets. ActiveCampaign's Lite plan is also affordable and offers a good range of features.
Does Klaviyo offer a free trial?
Klaviyo doesn't offer a free trial in the traditional sense. However, they have a generous free plan that allows you to use the platform with limited features and contacts. This lets you explore Klaviyo before committing to a paid plan.
Which platform has better deliverability rates?
Both ActiveCampaign and Klaviyo have good deliverability rates. However, deliverability can be affected by various factors, including your email list quality, sender reputation, and email content.
