Feeling overwhelmed by social media marketing for your small business?
You’re not alone!
Social media management tools like Loomly and Sprout Social can be a lifesaver, but which one’s right for you?
This post compares these two popular platforms, Loomly vs Sprout Social, so you can choose the best tool to boost your online presence without breaking the bank.
Loomly vs Sprout Social: Overview
To give you the most accurate picture, we’ve spent weeks testing both Loomly and Sprout Social, scheduling posts, digging into analytics, and exploring every nook and cranny of these platforms.
This hands-on experience allows us to provide a real-world comparison that goes beyond the marketing hype.
Trusted by 30,000+ agencies and brands, Sprout Social empowers you with powerful social listening and analytics to drive meaningful engagement.
Pricing: It has a free plan. Paid plan Starts at $249/month
Key Features:
- Social listening
- Advanced analytics
- Customer care tools
What is Loomly?
Ever wish social media management was simpler? That’s where Loomly comes in.
It’s like a friendly assistant for all things social. Loomly helps you plan your posts, schedule them in advance, and track how they’re doing.
Think of it as your command center for creating awesome content & connecting with your audience.
Elevate your social media strategy with Loomly. 10,000+ brands leverage its streamlined scheduling and insightful analytics to optimize their online presence.
Key Benefits
- Content inspiration: Never face a creative block again. Loomly provides daily post ideas and trending topics.
- Easy collaboration: Work seamlessly with your team. Loomly offers real-time collaboration features and approval workflows.
- Affordable plans: Start small and scale as you grow. Loomly has flexible plans starting at just $32 per month.
- Intuitive interface: No steep learning curve here! Loomly is designed to be user-friendly, even for beginners.
- Powerful analytics: Track your progress and make data-driven decisions. Loomly provides clear, concise performance reports.
Pricing
Loomly keeps it simple with transparent pricing plans. Here’s the breakdown:
- Base: $42/month (Interactions, Post analytics, Hashtag manager)
- Standard: $80/month (Advanced analytics, Content export, Slacks & Teams integrations)
- Advanced: $175/month (Custom roles, Custom workflows, Scheduled reports)
- Premium: $369/month (Access to all Advanced features plus: Custom branding)
Pros
Cons
What is Sprout Social?
Want to take your social media to the next level? Sprout Social is your go-to platform.
It’s more than just scheduling; it’s about understanding your audience.
Sprout Social helps you monitor conversations, track your brand mentions, and engage with your customers.
Think of it as a complete social media toolkit for serious marketers.
30,000+ agencies and brands trust Sprout Social. Elevate your social media strategy with advanced listening and analytics.
Key Benefits
- In-depth social listening: Stay ahead of the curve. Sprout Social lets you monitor keywords, hashtags, and industry trends.
- Advanced analytics: Go beyond basic metrics. Sprout Social provides detailed reports on audience engagement, campaign performance, and competitor analysis.
- Powerful engagement tools: Respond to messages and comments from one central inbox. Sprout Social streamlines your social interactions.
- CRM integrations: Connect your social data with your customer relationship management system. Sprout Social provides seamless integrations with leading CRM platforms.
- Robust reporting: Create custom reports and share insights with your team. Sprout Social makes it easy to demonstrate your social media ROI.
Pricing
Sprout Social offers a tiered pricing structure with plans to suit various needs.
- Standard: $249 per month (Manage posts for 5 social profiles in your dynamic social content calendar, Unlimited real-time keyword and location monitoring)
- Professional: $399 per month (Manage posts for unlimited social profiles, Optimize when you post, Boost creativity with suggestions by AI Assist)
- Advanced: $499 per month (Work smarter with Sprout’s complete AI and automation suite, Real-time message Spike Alert)
Pros
Cons
Loomly vs Sprout Social: Feature Comparison
Ready to dive deeper? Let’s compare the core features of Loomly and Sprout Social.
These two leading social media management tools help you see which one best fits your small business needs.
Content Creation
Both platforms empower seamless content creation, but they have distinct strengths.
Loomly’s Loomly Media Studio simplifies visual content creation, while Sprout Social provides a wider range of options for crafting and customizing posts.
Loomly stands out with its hashtag suggestions and post-idea generator, which are valuable tools for any marketer.
Social Media Accounts
Loomly and Sprout Social support all major social media accounts, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Sprout Social, however, offers wider coverage, including less common platforms like Reddit and TripAdvisor.
Content Calendar
Both social media tools offer a visual content calendar for planning and scheduling your posts.
Loomly’s calendar is clean and intuitive, making it easy to visualize your upcoming content.
Sprout Social’s calendar provides more advanced filtering and viewing options, which can be helpful for managing complex campaigns.
Team Collaboration
Effective team collaboration is essential for social media success.
Loomly offers a streamlined content approval workflow that simplifies collaboration & ensures everyone is on the same page.
Sprout Social provides more granular permission controls and advanced team management capabilities, catering to larger teams with complex workflows.
Analytics Capabilities
Both platforms offer robust analytics capabilities to track your social media performance.
Loomly provides clear and concise reports that focus on key metrics like engagement and reach.
Sprout Social offers more in-depth analytics, including customizable reports, competitor analysis, and advanced social listening data.
Social Support
Need help getting your site properly set up?
Loomly provides friendly and responsive chat support, ensuring you receive assistance quickly, even if your verification successful waiting message is taking a few seconds too long.
Sprout Social offers various social support options, including email, phone, and a comprehensive knowledge base.
RSS Feeds
Staying informed on industry news is vital for social media management.
Both Loomly and Sprout Social allow you to integrate RSS feeds into your dashboard, making it easy to curate and share relevant content with your audience.
This detailed comparison should help you determine which social media tool is the right fit for your small business in 2024.
Remember to consider your specific budget, needs, and priorities when making your decision.
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What to look for When Choosing Your Small Business?
- Your budget: Loomly is the more budget-friendly option, while Sprout Social caters to larger businesses with more spending power.
- Team size: Loomly is great for small teams and solopreneurs, while Sprout Social’s advanced features shine with larger teams.
- Social media goals: If your focus is on organic content and engagement, Loomly might be a good fit. If you need in-depth social listening and analytics, Sprout Social is the stronger contender.
- Technical expertise: Loomly’s user-friendly interface makes it ideal for beginners. Sprout Social has a steeper learning curve but offers more advanced functionalities.
- Desired features: Prioritize the features that matter most to you. Do you need a robust content calendar, advanced analytics, or powerful social listening capabilities?
- Customer support: Consider your preferred level of support. Loomly offers chat support, while Sprout Social provides more comprehensive options, including email and phone support.
- Integrations: Think about the other tools you use in your workflow. Sprout Social generally offers a wider range of integrations with third-party platforms.
- Scalability: Consider your future needs. Sprout Social is better equipped to handle the growing needs of larger businesses and enterprises.
By carefully considering these factors, you can also choose the social media management tool that can make best aligns with your small business needs and helped you achieve your social media goals.
Final Verdict (Our Pick)
For small businesses in 2025, Sprout Social emerges as the winner.
Its affordability, ease of use, and focus on core features make it the ideal choice for entrepreneurs and small teams.
Sprout Social offers a powerful suite of tools, its higher price point and steeper learning curve may be less appealing to those starting.
We’ve spent weeks testing both platforms, digging deep into their features, social supports, and overall user experience.
Our hands-on approach gives us the confidence to recommend Sprout Social as the best social media management tool for small businesses.
Loomly empowers you to streamline your social media efforts, freeing up to your time to focus on what truly matters: growing your business.
With its intuitive interface and helpful features, you’ll be able to create engaging content, connect with your audience, and achieve your social media goals.
Give Sprout Social a try and see the difference for yourself!
Frequently Asked Questions
Which platform is better for beginners?
Loomly’s user-friendly interface and intuitive design make it a great choice for beginners. Sprout Social, while powerful, has a steeper learning curve.
Can I try Loomly or Sprout Social for free?
Yes! Both platforms offer free trials. Loomly provides a 15-day free trial, while Sprout Social offers a 30-day free trial.
Which tool is better for social listening?
Sprout Social offers more robust social listening capabilities, allowing you to track down brand mentions, analyze sentiment, and monitor industry conversations.
What kind of customer support do Loomly and Sprout Social offer?
Loomly offers chat support, while Sprout Social provides more extensive support options, including email and phone support.
Is Loomly or Sprout Social better for small businesses with limited budgets?
Loomly’s affordable pricing makes it a better option for budget-conscious small businesses. Sprout Social’s higher price point may be more suitable for larger companies with more financial resources.
