Pipedrive vs HubSpot: Which CRM is Best in 2024?

Choosing the right CRM can feel like trying to pick out a new car.

Are you overwhelmed by options? You’re not alone!

Pipedrive and HubSpot are two of the most popular customer relationship management (CRM) platforms on the market, but which one comes out on top?

In this head-to-head matchup, we’ll break down the key differences between Pipedrive vs HubSpot to help you decide which CRM is the perfect.

Pipedrive vs HubSpot Overview

To give you the most accurate comparison, we’ve spent weeks testing both Pipedrive and HubSpot.

We’ve explored their features, navigated their interfaces, and even built out sample sales pipelines to see them in action.

This hands-on experience allows us to provide real-world insights and help you make the best decision for your needs.

What is Pipedrive?

Pipedrive is all about making sales easier.

Think of it as your trusty sidekick for managing deals and leads.

It's super visual and simple to use, even if you're new to CRMs.

Key Benefits

Pipedrive is built to help you sell smarter, not harder. Here's what makes it stand out:

• Visual Pipeline: See exactly where each deal stands in your sales process.
• Activity Reminders: Never let a follow-up slip through the cracks.
• Powerful Reporting: Track your progress and identify areas for improvement.
• Mobile App: Manage your sales on the go from anywhere.
• Integrations: Connect with over 300 apps to streamline your workflow.

Pricing

Pipedrive offers a range of plans to fit your budget and needs. They have a 14-day free trial, so you could try before you buy!

• Essential: $24/month
• Advanced: $44/month
• Professional: $64/month
• Power: $79/month
• Enterprise: $129/month

What is HubSpot?

Have you ever wished for a CRM that's actually easy to use?

That's HubSpot. It's designed to be intuitive & user-friendly, even for beginners.

Think of it as your all-in-one marketing and sales machine.

It helps you attract visitors, convert them into leads, and close deals—all in one place.

Key Benefits

HubSpot shines with its all-in-one approach and robust free plan. Here's what makes it stand out:

• Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
• Marketing Automation: Automate your marketing tasks, like email campaigns & social media posting, to save time & boost efficiency.
• Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
• Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.

Pricing

HubSpot prefers a variety of pricing plans to suit different needs and budgets:

• Marketing Hub Starter: $20/month
• Starter Customer Platform: Starts at $20/month
• Professional: Starts at $890/month
• Enterprise: Custom Pricing

Pipedrive vs HubSpot Feature Comparison

Now, let's dive into the heart of the matter and see how these two CRM solutions stack up against each other feature by feature.

Both Pipedrive and HubSpot offer a range of tools to help you manage your sales processes, but they each have their own strengths and weaknesses.

Sales Pipeline Management

Both Pipedrive and HubSpot excel at visualizing your sales processes.

Pipedrive's claim to fame is its intuitive drag-and-drop interface, making it incredibly easy to move deals through your pipeline.

HubSpot's sales hub offers a similar visual pipeline but with more advanced customization options for complex sales processes.

Contact Management

Both platforms make it simple to organize and manage your contacts.

You can easily import data into both Pipedrive and HubSpot CRM, ensuring a smooth transition if you're switching from an existing system.

They both offer robust contact profiles, allowing you to store key information and track interactions.

Marketing Automation

This is where HubSpot pulls ahead.

While Pipedrive offers basic email automation in its higher-tier plans, HubSpot boasts a full-fledged marketing hub.

This means you could create email campaigns, & landing pages, and even run social media campaigns all within HubSpot.

Reporting and Analytics

Both CRMs provide tools for tracking your sales performance.

Pipedrive offers customizable reports that focus on sales management metrics like deal progress and win rates.

HubSpot provides more comprehensive reporting, including marketing and customer service data, giving you a holistic view of your business.

Integrations

Pipedrive and HubSpot both integrate with a variety of third-party apps.

However, HubSpot offers a longer range of integrations, especially for marketing and customer service tools.

Pipedrive focuses on core sales integrations, which may be sufficient for smaller sales teams.

Pricing

Pipedrive's pricing is generally more affordable, especially for small businesses.

HubSpot CRM prefers a free plan with basic features, but to access more advanced functionalities like sales forecasting and automation, you'll need to upgrade to their paid Sales Hub plans.

Data Sync

Both platforms prioritize keeping your data in sync.

HubSpot Pipedrive integrations are available to ensure seamless data flow between the two systems if needed.

This is particularly useful if you want to leverage Pipedrive's sales management capabilities alongside HubSpot's marketing tools.

What to Look For When Choosing a CRM Software

• Your budget: CRM pricing can vary significantly. Determine your budget early on to narrow down your options.
• Your team's size: Consider how many users will need access to the CRM. Some platforms have user-based pricing.
• Required features: Identify the essential features you need, such as contact management, sales automation, or marketing tools.
• Integrations: Ensure the CRM integrates with your existing business tools, like email marketing platforms or accounting software.
• Ease of use: Choose a CRM that your team will actually use. Consider the learning curve and user-friendliness.
• Scalability: Think about your future needs. Select a CRM that could grow with your business.
• Support: Evaluate the level of customer support offered. Some platforms offer more comprehensive support than others.
• Mobile access: Do you need access to your CRM on the go? Check for mobile apps and mobile-friendly interfaces.
• Industry-specific features: Some CRMs cater to specific industries, offering tailored features and functionalities.
• Free trial: Take advantage of free trials to test drive the CRM and see if it's the right fit for your business.

Final Verdict (Our Pick)

Choosing between Pipedrive and HubSpot ultimately depends on your specific needs and priorities.

If you're primarily focused on managing sales and need an easy-to-use, visual CRM, Pipedrive is the clear winner.

Its clean interface & affordable pricing make it a great choice for small to medium-sized businesses.

However, if you need a more comprehensive platform with robust marketing automation and a wider range of features, HubSpot's Sales Hub is the better option.

Keep in mind that HubSpot's more advanced features come at a higher price, especially for their Professional and Enterprise plans.

We've spent weeks testing these platforms and digging into their features.

Trust our hands-on experience – this guide gives you the information you need to make the best decision for your business.

Whether you need a simple solution for managing sales or a comprehensive platform for growing your business, you can't go wrong with either of these powerful CRMs.

Frequently Asked Questions