Loomly vs Planoly: Which Social Media Tool Wins in 2024?

Choosing between Planoly and Loomly for your social media? Tough decision, right?

Both have great features, but which one comes out on top in 2024?

This post compares Loomly vs Planoly head-to-head, looking at scheduling, analytics, collaboration, and pricing. We’ll help you pick the perfect tool to boost your social media game.

Loomly vs Planoly: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Loomly and Planoly, scheduling posts, analyzing performance, and exploring all the features they have to offer.

This hands-on experience allows us to provide real-world insights and help you make an informed decision.

We’ll break down the key differences so you can always choose the platform that best suits your needs.

What is Loomly?

Need a hand managing your social media? Loomly makes it easy!

It’s a platform that helps you plan, create, and schedule posts across all your channels.

Think of it as your social media sidekick, keeping you organized and on track.

Key Benefits

Loomly has some awesome features:

• Brainstorm with ease: Get daily post ideas and trending topics to spark your creativity.
• Improve your posts: Receive real-time suggestions to optimize your content for each platform.
• Plan together: Collaborate with your team and see your whole content strategy in one place.
• Set it and forget it: Schedule your posts in advance and let Loomly publish them.
• Track your results: Measure your success with in-depth analytics and reporting.

Pricing

Loomly has different plans to fit your needs:

• Base: $42/month (Interactions, Post analytics, Hashtag manager)
• Standard: $80/month (Advanced analytics, Content export, Slacks & Teams integrations)
• Advanced: $175/month (Custom roles, Custom workflows, Scheduled reports)
• Premium: $369/month (Access to all Advanced features plus: Custom branding)

What is Planoly?

Want to make your Instagram feed look amazing? Planoly can help!

It’s a visual planning tool that lets you to see how your posts will look before you share them.

Think of it as a digital mood board for your Instagram, but it works for other platforms, too, like Pinterest and Facebook.

Key Benefits

Planoly has some unique features that make it a favorite for visual content creators:

• Drag-and-drop planner: Easily arrange your posts and create a cohesive aesthetic for your feed.
• Hashtag manager: Organize and save your favorite hashtags for easy access.
• Social inbox: Manage comments and DMs from all your connected accounts in one place.
• Shoppable galleries: Tag products in your posts and drive traffic to your online store.
• Analytics dashboard: Track key metrics and measure the performance of your content.

Pricing

Planoly offers a free plan and several paid options:

• Starter: $16/month. Write auto magic captions with AI, 1 Social Set, Up to 60 Uploads/Month, 1 User.
• Growth: $28/month. Write auto magic captions with AI, Everything in Starter plus: Unlimited Uploads, 3 Users.
• Pro: $43/month. Write auto magic captions with AI, Everything in Growth Plus: 2 Social Sets, 6 Users+Priority Support.

Loomly vs Planoly: Feature Comparison

Now, let’s get down to business and compare the key features of Loomly and Planoly.

This side-by-side look will help you see how these social media management platforms stack up against each other.

Content Planning & Scheduling

Both Loomly and Planoly are excellent social media management tools for planning and scheduling content.

However, their approaches differ. Planoly shines with its visual planner, allowing you to drag and drop posts to curate your Instagram aesthetic.

This makes it a top choice for visually-driven brands and influencers.

Loomly, on the other hand, focuses on a calendar-based system. While you can visualize your posts, its strength lies in providing content creation prompts and ideas.

This makes it ideal for those who need help generating fresh content. Both platforms support automated publishing across multiple platforms.

Social Media Analytics

When it comes to tracking your social media performance, both platforms offer analytics dashboards.

Loomly provides more in-depth data, offering in-depth insights into post performance, audience engagement, and overall campaign success.

Planoly’s analytics are more focused on basic metrics like likes, comments, and follower growth.

Platform Integrations

Both Loomly and Planoly integrate with major social media platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn.

However, Loomly offers a wider range of integrations with other marketing tools, making it a more scalable solution for growing businesses.

Team Collaboration

If you’re working with a team, both platforms offer team collaboration features.

Loomly has a more robust system with features like real-time commenting, task assignment, and approval workflows.

Planoly’s collaboration features are more basic, focusing on shared calendars and post approvals.

Content Creation Tools

While both platforms allow you to create and schedule posts, Loomly has a slight edge in content creation.

It offers a built-in content idea generator, post templates, and optimization suggestions.

Planoly, while excellent for visual planning, relies more on you bringing your content to the platform.

Brand Management

Loomly offers more advanced brand management features, allowing you to store brand assets, define style guidelines, and ensure consistency across your social media management.

Planoly has basic branding features, but it’s not as comprehensive as Loomly.

Pricing and Plans

Both platforms offer you a variety of plans to suit different needs & budgets.

Planoly is generally more affordable, making it a good option for small businesses and individuals.

Loomly’s higher price tag comes with more advanced features & is better suited for larger businesses and agencies.

What to Look for When Choosing a Social Media Management Tool?

• Your budget: Pricing varies significantly between platforms. Consider your needs & how much you’re willing to spend.
• Your social media goals: Are you focused on growing your audience, driving traffic, or building brand awareness? Choosing a tool that can aligns with your objectives.
• The platforms you use: Make sure the tool supports all the social media channels you need.
• Your content needs: Do you need help with content creation or visual planning? Some tools excel in specific areas.
• Team size and collaboration: If you’re working with a team, look for features that support collaboration and workflow management.
• Ease of use: Choose a platform that’s intuitive and easy to navigate, especially if you’re new to social media management tools.
• Customer support: Consider the level of support offered and how responsive the company is to your needs.
• Free trial or demo: Most platforms offer a free trial or demo. Take advantage of this to test the tool and see if it’s a good fit for you.

Final Verdict (Our Pick)

So, which social media management platform comes out on top? It’s a close call, but we choose Loomly.

It offers more scalable solutions with its advanced features and in-depth analytics. We love its content generation tools and detailed reporting.

Loomly is a great choice for teams and businesses that want to take their social media to the next level.

But that doesn’t mean Planoly is a bad choice. If you’re focused on visual content and need an affordable tool, Planoly is a great option.

It’s easy to use and perfect for creating a stunning Instagram feed.

Ultimately, the best of your choice depends on your specific needs and priorities. We’ve given you all the information.

Now it’s your turn to decide! We encourage you to try free trials on both platforms. See for yourself which one fits your workflow and helped you achieve your social media goals.

Frequently Asked Questions