Sprout Social vs Metricool: Best for Enterprise or SMB in 2024?

Struggling to choose the right social media tool? Sprout Social and Metricool are top contenders, but which one fits your business?

Whether you’re a large enterprise or a small business, we’ll help you find the perfect tool to elevate your social media game.

This post compares these Sprout Social vs Metricool platforms, highlighting their key differences and pricing.

Let’s dive in!

Sprout Social vs Metricool: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Sprout Social and Metricool.

We dove deep into their features, explored their pricing plans, and even put their customer support to the test.

This hands-on experience allows us to provide you with real insights and a clear understanding of what each platform offers.

What is Sprout Social?

Ever wish you could manage all your social media stuff in one place? That’s what Sprout Social does!

It’s like a command center for your social media. You can schedule posts, track your results, and even see what people are saying about you online.

It’s super helpful for businesses of all sizes.

Key Benefits

• Social Listening: Stay ahead of the curved by monitoring brand mentions and industry trends.
• Engagement Tools: Respond to messages and comments across all platforms from a single inbox.
• Detailed Analytics: Track your performance with in-depth reports and data visualizations.
• Team Collaboration: Streamline workflows with approval processes and shared content calendars.
• Automated Publishing: Schedule and publish content across multiple platforms with ease.

Pricing

• Standard: $249 per month. This gets you 5 social accounts and basic features.
• Professional: $399 per month. You get 10 social accounts and more advanced features like social listening and custom reporting.
• Advanced: $499 per month. This plan gives you 10 social accounts and all the bells and whistles, including automation tools and competitive analysis.
• Enterprise: For custom Pricing, contact them.

What is Metricool?

Need a simple way to keep tabs on your social media? Metricool might be just what you’re looking for!

It helps you track your progress, see how you’re doing compared to others, and find the best times to post.

Plus, it’s really easy to use and understand, even if you’re new to social media.

Key Benefits

• Hashtag Tracking: Analyze hashtag performance to optimize your content strategy.
• Competitor Analysis: Benchmark your performance against competitors & identify areas for improvement.
• Customizable Reports: Create professional reports with your branding and insights.
• Link Shortening: Shorten and track links to monitor click-through rates and campaign effectiveness.
• Website Analytics: Get insights into your website traffic and audience behavior.

Pricing

• Free: $0/month for 5 competitor profiles.
• Starter: $18/month for 100 competitor profiles.
• Advanced: $45/month for Role Management.
• Custom: Custom pricing.

Sprout Social vs Metricool: Feature Comparison

Now that you have a basic understanding of each platform let’s dive deeper into their features.

We’ll compare Sprout Social and Metricool side-by-side to see how they stack up in key areas.

Social Media Publishing

Both Sprout Social and Metricool offer social media publishing features, allowing you to schedule and publish social media posts across various social media platforms.

However, Sprout Social provides a more robust and comprehensive publishing experience.

With Sprout, you can create and manage a shared content calendar, visually plan your content with a drag-and-drop calendar, and optimize your social media publishing schedule based on when your audience will most active.

While Metricool allows basic scheduling, it lacks the advanced features and flexibility that Sprout Social offers.

Social Media Analytics

When it comes to the social media analytics, both platforms provide valuable social media insights to track your social media efforts & measure the success of your social media strategy.

Sprout Social offers more in-depth analytics, including detailed reports on audience demographics, engagement rates, and competitor analysis.

Metricool’s analytics are more focused on providing a general overview of your performance, with key metrics like reach, engagement, and hashtag performance.

Social Listening

Sprout Social has a clear advantage in social listening. Its robust features allow you to monitor brand mentions, track relevant keywords, and identify industry trends.

This helps you stay informed about conversations happening around your brand and engage with your audience in real time. Metricool, on the other hand, offers limited social listening capabilities.

Competitor Analysis

Both social media tools offer competitor analysis features, but Metricool shines in this area.

It will provides a comprehensive overview of your competitors’ performance, allowing you to benchmark your social media strategy and identify areas for improvement.

You can track their follower growth and engagement rates and even see which content is performing best for them.

Sprout Social’s competitor analysis is more basic, focusing on key metrics like audience growth and engagement.

Hashtag Tracking

Metricool offers a dedicated hashtag tracking feature, allowing you to analyze the performance of your hashtags and identify trending hashtags in your industry.

This can helped you optimize your content strategy and reach a wider audience.

Sprout Social, while offering hashtag analytics within its reports, doesn’t have a dedicated hashtag tracking feature like Metricool.

Social Advertising

Sprout Social provides robust social advertising tools that allow you to create & manage campaigns across multiple platforms.

You can track ad performance, optimize your spending, and measure your return on investment.

Metricool’s social advertising features are more basic, offering limited campaign management and reporting capabilities.

Team Collaboration

If you’re working with a team, Sprout Social is the better choice for collaboration.

It offers features like shared content calendars, task assignments, and approval workflows, making it easy to streamline your social media efforts and ensure everyone is on the same page.

Metricool’s collaboration features are more limited, focusing on basic user roles and permissions.

What to Look for When Choosing Social Media Management Tools?

• Ease of Use: While we covered basic functionality, consider how intuitive each platform feels to you. Do you prefer Metricool’s simplicity or Sprout Social’s more advanced (but potentially complex) interface?
• Support: Metricool’s support can be slow, which is crucial for time-sensitive social media issues. Sprout Social is known for responsiveness, but check if that varies by pricing tier.
• Integrations: Beyond the core features, what other tools do you need to connect? Examine if either platform integrates with your CRM, email marketing, or other essential software.
• Specific Social Networks: Do you have niche needs like managing LinkedIn company pages or in-depth Instagram analytics? Ensure the tool excels where your audience is.
• Scalability: Think long-term! Will the tool grow with you if you need to add users, profiles, or advanced features later? Factor in potential future costs.
• Reporting Depth: Consider how you’ll use data. Metricool is good for overviews, while Sprout Social is for deep dives. Which matches your reporting style?
• Free Trial/Demo: Before committing, always test-drive the tool! Most offer trials or demos to get a feel for the interface and features in action.

Final Verdict (Our Pick)

So, which tool comes out on top? For us, it’s Sprout Social. It’s a bit more expensive, but it offers more features and better support.

If you’re serious about managing your social media accounts and reaching your marketing goals, Sprout Social is worth the investment.

However, Metricool is still a great option if you’re on a tight budget. It’s easy to use and gives you the basics for tracking your progress.

Plus, it’s great for competitor analysis. Ultimately, the best choice depended on your needs and budget.

We hope this comparison has helped you decide! We’ve tested these tools extensively and given you our honest opinions.

Now, it’s your turn to choose the best tool to help you succeed.

Whether you need in-depth analytics or help with scheduling content, the right tool can make a big difference in your social media journey.

Frequently Asked Questions