Are you tired of watching your sales numbers stagnate?
In today’s digital world, static content just doesn’t cut it anymore.
You need a way to grab attention, build trust, and foster real connections with your audience.
That’s where Vidyard comes in.
This Vidyard review will explore its key features, pricing, & benefits to help you decide if it’s the right solution for your business.
Want 14% more sales? Vidyard helps businesses close deals 7.5 days faster. Get a free trial and see the difference!
What is Vidyard?
Vidyard is like YouTube for businesses, but it has special tools to help you sell more.
It’s a video platform where you can keep all your videos, like those cool product demos you make or recordings of webinars.
Think of it as a place to store your videos online, kind of like a special folder on the internet, with video hosting tools built right in.
But it’s more than just storage!
Vidyard also gives you basic video analytics, which means it can tell you things like how many people watched your video and for how long.
This helps you see if people are really interested in what you’re showing them.
Finally, Vidyard makes it super easy to share your videos. You just copy the video link and send it to anyone you want. It’s that simple!
Who Created Vidyard?
Vidyard started in 2010 with a group of friends at the University of Waterloo in Canada.
One of the founders, Michael Litt, wanted to make it easier for businesses to use video content.
Their goal was to help businesses see how well their videos were doing and make them even better.
Today, Vidyard is a big company that helps thousands of businesses use video for marketing, sales, and even customer service.
They offer tools for tracking video performance, getting more views, and even video editing.
They also have professional services to help businesses create awesome videos.
Top Benefits of Vidyard
Vidyard offers a ton of cool features that make it a powerful tool for businesses. Here are a few of the best ones:
- Easy to Use: Even if you’ve never made a video before, Vidyard makes it simple. You can record, edit, and share Vidyard videos without any special skills. They even have a built-in screen recorder!
- Store All Your Videos in One Place: No more searching through folders on your computer. Vidyard lets you upload and organize unlimited videos, so you always know where to find them.
- Make Your Videos Look Awesome: Give your videos a professional touch with customizable players, eye-catching video thumbnails, and calls to action.
- Go Beyond the Basics: Vidyard has tons of advanced features like interactive elements, video chapters, and A/B testing to help you get the most out of your videos.
- Perfect for Teams: Vidyard is designed to help marketing teams and sales tools work together seamlessly. Share videos, track results, and collaborate all in one place.
- Get Help When You Need It: Depending on your plan, you can get support from a dedicated account manager and access to priority support.
- Stay Organized: Keep track of your ideas with speaker notes that are attached to your videos. This is super helpful for webinars or presentations!
Best Features of Vidyard
Vidyard is packed with features that help businesses create, share, and track video content.
Here are some of the stand-out tools that make Vidyard unique:
1. AI Avatars
Imagine having a spokesperson who’s available 24/7, never gets tired, and can deliver personalized messages to every single customer.
That’s the power of Vidyard’s AI Avatars. You could create a digital version of yourself that looks and sounds just like you.
Use it to send personalized video emails, welcome new customers, or answer frequently asked questions.
It’s a game-changer for scaling your video communication efforts.
2. Prospector
Want to know who’s engaging with your videos, even if they don’t fill out a form?
Vidyard’s Prospector tool provides valuable insights into your viewers.
You can see which companies are watching your videos, even if they’re not in your CRM. This allows you to identify potential leads and personalize your outreach efforts.
You can even see which specific individuals within a company are watching your videos and how much of the video they watched.
This helps you tailor your follow-up communication and prioritize your sales efforts.
3. Integrations
Vidyard plays well with other tools you already use.
It seamlessly integrates with popular tools like CRM systems (Salesforce, HubSpot), marketing automation platforms (Marketo, Pardot), and video conferencing tools (Zoom, Google Meet).
These integrations help you streamline your workflow and get the most out of your video content.
4. Insights
Vidyard provides detailed analytics to help you understand how your videos are performing.
You can see who’s watching your videos, how long people are watching, and which videos are driving the most conversions.
With these insights, you could continuously improve your video strategy and get better results.
5. Templates
Not sure where to start with video creation?
Vidyard offers a library of pre-designed templates for various use cases, such as product demos, customer testimonials, and explainer videos.
These templates make it very easy to create professional-looking videos, even if you don’t have any design experience.
Pricing
| Plan | Price | Key Features |
|---|---|---|
| Free | $0 | Video Editing, Video Sharing. |
| Pro | $19/month | Unlimited Videos, Add you branding. |
| Plus | $59/month | Video captions, Folder management. |
| Business | Custom Pricing | CRM/MAP integration |
Pros and Cons
No platform is perfect, so let’s weigh the good and the bad to help you make an informed decision.
Pros
Cons
Alternatives of Vidyard
While Vidyard is a strong contender in the video marketing space, it’s not the only option. Here are a few alternatives worth considering:
- Loom: Known for its user-friendly screen recording and quick video-sharing capabilities, Loom is a great option for internal communication and fast updates. It’s simpler than Vidyard and focuses primarily on asynchronous video messaging.
- Wistia: Wistia is another popular video hosting platform that offers advanced marketing features like A/B testing and detailed analytics. It’s a good choice for businesses that prioritize video marketing and want in-depth insights into viewer behavior.
- Vimeo: A well-known platform for hosting and sharing high-quality videos, Vimeo offers a variety of plans for individuals, businesses, and even enterprises. It’s a versatile option that can be used for various purposes, from marketing and sales to creative projects.
- BombBomb: This platform focuses on video emails, making it very easy to personalize your outreach & build stronger relationships with customers. It’s a good choice for sales teams who want to leverage the power of video in their communication.
- Hippo Video: Hippo Video offers a comprehensive suite of video tools, including recording, editing, hosting, and analytics. It’s a good alternative to Vidyard for businesses that need a long range of features in one platform.
Remember it, the best choice for you will depend on your specific needs & budget.
Consider your priorities, explore the features of each platform, and choose the one that aligns best with your video strategy.
Personal Experience with Vidyard
My team started using Vidyard to make our sales process more interesting.
We were sending lots of emails but not getting many responses. We decided to try video instead.
Guess what? People loved it!
They actually watched the videos and responded way more. We even used the analytics to see who was watching and for how long.
That helped us know who was really interested.
Here’s what we loved about Vidyard:
- Easy to make and send videos: It was so simple, even for our team members who weren’t tech-savvy.
- More replies from customers: Video made our messages more personal and engaging.
- Helpful analytics: We could see which videos were working best.
- Closed more deals: Using video helped us build better relationships with customers and ultimately sell more.
Overall, Vidyard helped us make more sales and connect with customers in a whole new way. We highly recommend it!
Final Thoughts
So, is Vidyard worth it? If you want to use video to boost your sales, then yes!
Vidyard makes it very easy to create, share, & track your videos.
You can see who’s watching and how they’re interacting with your content. Plus, it works with other tools you might already be using.
Vidyard has some really cool features, like AI avatars and interactive elements.
But it can be a bit pricey. If you’re on a tight budget, you might want to check out some of the alternatives.
Want to see if Vidyard is right for you?
Try it out for free! You can always upgrade later if you need more features. Happy video-making!
Frequently Asked Questions
Is Vidyard really free?
Yes! Vidyard has a free plan that lets you record, share, and track basic video analytics. However, if you need more features like unlimited video storage, custom branding, and advanced integrations, you’ll need to upgrade to a paid plan.
What kind of videos can I make with Vidyard?
You could create all sorts of videos with Vidyard! From quick screen recordings and product demos to customer testimonials and personalized sales messages, the possibilities are endless.
How does Vidyard compare to YouTube?
While both platforms host videos, Vidyard is geared towards businesses. It offers features like video analytics, lead generation tools, and CRM integrations that are designed to help you achieve your marketing & sales goals.
Can I use Vidyard with my team?
Absolutely! Vidyard has plans specifically designed for teams, offering collaboration tools, shared workspaces, and advanced user management features.
What if I need help using Vidyard?
Vidyard offers excellent customer support. Depending on your plan, you can access online resources, live chat, email support, and even a dedicated account manager.
