GoHighLevel vs Salesmate: Which is Best CRM Platform in 2025

Choosing the right CRM platform can feel like picking out a new car.

So many options, features, and price points! It can be overwhelming.

If you’ve narrowed it down to GoHighLevel and Salesmate, you’re already on the right track.

Both are powerful tools, but which one is the best fit for your business?

In this post, we’ll discuss the key differences between GoHighLevel Vs Salesmate, helping you make an informed decision that drives sales and boosts your bottom line.

Let’s dive in!

GoHighLevel vs Salesmate Overview

To give you the most accurate comparison, we’ve spent weeks testing both GoHighLevel and Salesmate.

We’ve explored their features, navigated their interfaces, and even spoken to current users.

Now, we’re sharing our findings to help you choose the right platform for your needs.

What is GoHighLevel?

GoHighLevel is like the Swiss Army knife of CRM platforms. It's packed with features.

You get marketing automation, a website builder, and even a call tracking system.

It's an all-in-one solution. GoHighLevel aims to be your central hub for sales, marketing, and customer management.

It's best for small to medium-sized businesses that want to streamline their operations.

Key Benefits

• All-in-one platform: GoHighLevel replaces the need for multiple tools, saving you money and hassle.
• Powerful automation: Automate your marketing, sales, and fulfillment processes to save time and boost efficiency.
• Built-in website builder: Create professional websites and landing pages without needing any coding skills.
• Deep integrations: Connects seamlessly with over 1000 popular business apps.
• Dedicated support: Get expert help whenever you need it with their 24/7 support team.

Pricing

• Starter Account: $97/month
• Unlimited Account: $297/month

What is Salesmate?

Salesmate is a CRM that's all about simplicity. It's easy to use and understand.

You can manage your contacts, track your deals, and automate your sales processes.

Salesmate focuses on what matters most: closing deals and building relationships.

It's a good choice for small businesses that want a straightforward CRM without the bells and whistles.

Key Benefits

• Built-in calling: Make and receive calls directly within Salesmate.
• Sales sequences: Automate your outreach with personalized emails and texts.
• Pipeline management: Visualize your sales process and identify bottlenecks.
• Mobile app: Access your CRM data on the go.

Pricing

Salesmate has a free 15-day trial. Paid plans start at just $12 per user per month. Here's the breakdown:

• Basic ($29/user/month): Contacts, Companies, Deals.
• Pro ($49/user/month): Product management, Goal Management.
• Business ($79/user/month): Team Management, Custom Module
• Enterprise Plan (Custom Pricing): Priority support, Dedicated instance

GoHighLevel vs Salesmate Feature Comparison

Let's get down to the nitty-gritty and compare the core features of GoHighLevel and Salesmate.

This side-by-side look will help you see which platform aligns best with your sales and marketing needs.

Marketing Automation Features

GoHighLevel: This platform excels at marketing automation. It allows users to build complex workflows to nurture leads, send targeted emails, and even run social media campaigns. GoHighLevel enables users to automate nearly every aspect of their marketing, freeing up time to focus on other tasks.

Salesmate: Salesmate offers solid marketing automation features, but they aren't as extensive as GoHighLevel's. You can create email sequences, automate follow-ups, and track campaign performance. While it may not have all the bells and whistles, Salesmate still allows you to manage core marketing tasks effectively.

Lead Management Features

GoHighLevel: GoHighLevel offers a robust suite of lead management features. You can capture leads from various sources, track their interactions, and score them based on engagement. This helps you prioritize leads and focus your efforts on the most promising prospects.

Salesmate: Salesmate provides a straightforward approach to lead management. You can easily import leads, track their progress through the sales pipeline, and assign tasks to your team. It may not be as in-depth as GoHighLevel, but it covers the essentials effectively.

Sales Pipeline Management

GoHighLevel: GoHighLevel allows you to visualize and manage your entire sales pipeline. You can track deals, monitor progress, and identify any roadblocks. The platform also provides tools for sales forecasting and reporting.

Salesmate: Salesmate also offers visual pipeline management, allowing you to see where each deal stands. You can drag and drop deals between stages, set reminders, and track key metrics. Salesmate's pipeline management is user-friendly and helps keep your sales process organized.

Integrations

GoHighLevel: GoHighLevel integrates with many other apps and services, including popular email marketing platforms, payment gateways, and webinar tools. This allows you to connect your existing tools and create a seamless workflow.

Salesmate: Salesmate also offers integration with key business tools, but its list is less extensive than GoHighLevel's. However, it covers many popular options, ensuring you can connect Salesmate with the apps you rely on.

Ease of Use

GoHighLevel: GoHighLevel is a powerful platform, but it can have a steeper learning curve due to its extensive features. It takes time to master all the functionalities and build complex automations.

Salesmate: Salesmate prioritizes ease of use. Its interface is clean and intuitive, making it easy to navigate and learn. Even users with limited CRM experience can quickly get up to speed with Salesmate.

Customer Support

GoHighLevel: GoHighLevel offers various support channels, including email, live chat, and a knowledge base. They also have an active community forum where users can connect and get help.

Salesmate: Salesmate is known for its excellent customer support. They provide prompt and helpful assistance through email, phone, and live chat. Users consistently praise their responsive and knowledgeable support team.

What to Look for When Choosing a CRM Platform?

• Your budget: Don't overspend on features you don't need.
• Your team's technical skills: Choose a platform that matches their abilities.
• Essential features: Prioritize must-have features over nice-to-haves.
• Scalability: Consider your future growth and whether the CRM can scale with you.
• Third-party integrations: Ensure it integrates with your essential business tools.
• Mobile access: If your team is on the go, a mobile app is crucial.
• Reporting capabilities: Choose a CRM that provides the insights you need.
• Trial periods: Take advantage of free trials to test the platform before committing.
• Customer support: Look for responsive and helpful customer support.
• Customization options: Can you tailor the CRM to your specific workflows?
• Security features: Ensure your data is safe and secure.
• User reviews: See what other users are saying about their experience.
• Vendor reputation: Choose a reputable company with a proven track record.
• Industry-specific features: Some CRMs cater to specific industries.

Final Verdict (Our Pick)

Choosing between GoHighLevel and Salesmate depends on your needs.

Both enable users to effectively manage their customer relationships.

But GoHighLevel is a powerhouse with more features. It costs more, but automating your sales and marketing can save you time. Salesmate is simpler and cheaper.

It's great for small businesses that want the basics.

We like GoHighLevel because of its powerful automation and integrations.

You can connect it to other apps you already use. This helps you market your business and reach more customers. Plus, the website builder is a nice bonus.

Ultimately, the best CRM is the one that fits your business best. Try both platforms!

See which one feels right for you.

Frequently Asked Questions