GoHighLevel vs Freshsales CRM: Which CRM is Best in 2025?

Choosing the right CRM can feel like picking the best apple in a whole orchard! 🍎

It’s a big decision; you want to ensure you’re getting the best fit for your business.

GoHighLevel, the all-in-one marketing and sales powerhouse, is in this corner.

On the other hand, we have Freshsales, known for its intuitive design and robust sales features.

Which one comes out on top in 2025? 🤔

We’ll compare GoHighLevel vs Freshsales CRM to help you decide which is best for your needs.

Let’s dive in! 🥊

GoHighLevel vs Freshsales CRM Overview

We’ve spent weeks testing GoHighLevel and Freshsales CRM to give you the most accurate comparison.

We’ve explored their features, analyzed their pricing plans, and even spoken to real users to get their honest feedback.

Now, we’re sharing our insights to help you make the best decision for your business.

What is GoHighLevel?

Have you ever wished for a magic wand to handle all your marketing and sales tasks? ✨

GoHighLevel is pretty close. It's like having a team of marketing and sales experts packed into one platform.

You get tools from email marketing, lead capture, appointment scheduling, and reputation management. 🤯

Plus, it has a built-in website builder! Talk about a one-stop shop!

Key Benefits

GoHighLevel is packed with features. Here are a few standouts:

• Complete marketing suite: Automate email campaigns, SMS messages, and social media posts.
• Sales funnels: Build high-converting landing pages and sales funnels with their drag-and-drop builder.
• Built-in CRM: Track leads, manage contacts, and automate your sales pipeline.
• Website builder: Create professional websites without needing any coding skills.
• White-label capabilities: Offer GoHighLevel's features to your clients under your brand.

Pricing

• Starter Account: $97/month
• Unlimited Account: $297/month

What is Freshsales CRM?

Need a CRM that's easy to use and won't break the bank?

Freshsales CRM might be your perfect match. It's designed to help you manage your contacts, track deals, and boost sales.

Think of it as your trusty sidekick for building strong customer relationships. 💪

No more juggling spreadsheets or sticky notes!

Freshsales keeps everything organized in one place.

Key Benefits

• Intuitive Interface: Get up and running in minutes; no tech skills required.
• Visual Sales Pipeline: See precisely where your deals stand at a glance.
• Built-in Phone and Email: Connect with customers directly within the platform.
• AI-Powered Insights: Get intelligent recommendations to close more deals.

Pricing

Freshsales CRM offers four pricing tiers:

• Free: This option is perfect for small teams just getting started with CRM. It includes basic features like contact management and deal tracking for up to 10 users.
• Growth ($11/user/month): Adds features like visual sales pipelines, email marketing, and basic reporting.
• Pro ($47/user/month): Unlocks advanced features like AI-powered insights, multiple sales pipelines, and time-based automation.
• Enterprise ($71/user/month): For large teams needing custom reporting, dedicated account management, and advanced security features.

GoHighLevel vs. Freshsales CRM: Feature Comparison

Ready for a head-to-head showdown?

Let's compare GoHighLevel and Freshsales feature by feature to see which is on top.

Sales Automation

GoHighLevel and Freshsales offer sales automation features, but GoHighLevel takes it up a notch.

GoHighLevel allows you to automate almost every aspect of your sales processes, from lead capture to appointment scheduling.

This frees up your sales teams to focus on closing deals, not on repetitive tasks.

Freshsales also offers sales automation, but it's not as comprehensive.

Marketing Tools

GoHighLevel is a trustworthy all-in-one platform with many marketing tools, landing page builders, including email marketing, and social media management.

You can even run full-blown marketing campaigns from within the platform.

Freshsales has some marketing tools, but they are more basic.

If you're a marketing agency or rely heavily on marketing automation, GoHighLevel is the clear winner.

Freshsales has more limited marketing automation features.

Lead Management

Both platforms offer robust lead management features.

You can capture leads, track their progress through the sales pipeline, and nurture them with targeted content.

GoHighLevel's automation features give it a slight edge for sales teams who want to streamline their lead management process.

Customer Relationship Management (CRM)

At their core, both are Customer Relationship Management (CRM) platforms.

They provide tools to manage contacts, track interactions, and build stronger client relationships.

Freshsales focuses primarily on core customer relationship management CRM functionalities, while GoHighLevel extends beyond.

Project Management Capabilities

While not a dedicated project management platform, GoHighLevel offers some project management capabilities.

You can create projects, assign tasks, and track progress.

This helps manage sales and marketing efforts. However, if you need robust project management tools, you might need to integrate a separate platform.

Freshsales lacks significant project management features.

Alternative to GoHighLevel

While GoHighLevel is a powerful platform, it might not be the right fit for everyone.

If you're looking for an alternative to GoHighLevel, Freshsales is a good option.

It's more affordable and accessible, making it a good choice for small businesses.

Sales Teams Manage Leads

Both CRMs empower sales teams to effectively manage leads.

GoHighLevel's automation and comprehensive features provide a robust system for lead nurturing and conversion.

Freshsales offers a more streamlined approach, focusing on core CRM functionalities to organize and track leads.

What to Look for in a CRM Platform? 🤔

• Ease of Use: How intuitive is the rare interface? Can you easily find the information you need?
• Features: Does it have the features you need to manage your sales, marketing, & customer relationships?
• Pricing: Does the pricing fit your budget? Are there different pricing tiers to choose from?
• Integrations: Does it integrate with your other tools, such as the email marketing platform or accounting software?
• Scalability: Can the CRM grow with your business?
• Support: What kind of customer support does the company offer?
• Mobile Access: Do you need to access your CRM on the go? Make sure it has a mobile app or a mobile-friendly website.
• Reporting and Analytics: Does the CRM provide insights into your sales and marketing performance?

Choosing a CRM is a big decision. Take your time, explore your options, and don't hesitate to ask for help!

Final Verdict (Our Pick)

Choosing between GoHighLevel and Freshsales ultimately depends on your needs and budget.

If you've marketing agencies or a business that relies heavily on automation and a wide range of marketing tools, GoHighLevel is the clear winner.

It's a powerhouse platform that can streamline your entire workflow.

However, if you're looking for a more affordable and user-friendly CRM with a robust free alternative, Freshsales is an excellent option.

It excels at core CRM functionalities and is perfect for small to medium-sized businesses.

We've spent weeks testing these platforms, and our insights are based on real-world experience.

We're confident that our analysis will help you make the best decision for your business.

Good luck choosing your perfect CRM match!

Frequently Asked Questions