GoHighLevel vs Insightly: Which CRM Platform Wins in 2025?

Choosing the right CRM can feel like picking out a new car. Overwhelmed by options?

You’re not alone. Two popular choices are GoHighLevel and Insightly, which offer many features that might seem fantastic at first glance.

But which one is the best fit for your business?

In this head-to-head matchup, we’ll break down the key differences between GoHighLevel Vs Insightly, helping you confidently decide which platform is Best for you.

Buckle up!

GoHighLevel vs Insightly: Overview

We’ve spent weeks testing GoHighLevel and Insightly to give you the most accurate comparison.

We’ve explored their features, ease of use, and overall value so you can make an informed decision.

What is GoHighLevel?

EI, have you ever wished for a single tool to handle everything? That's the idea behind GoHighLevel.

It's an all-in-one platform designed to help businesses manage their sales, marketing, and customer relationships.

Think of it as your digital Swiss Army knife for growth.

Key Benefits

• All-in-one platform: GoHighLevel replaces the need for multiple tools, saving you money and hassle.
• Powerful automation: Automate your marketing, sales, and fulfillment processes to save time and boost efficiency.
• Built-in website builder: Create professional websites and landing pages without needing any coding skills.
• Deep integrations: Connects seamlessly with over 1000 popular business apps.
• Dedicated support: Get expert help whenever you need it with their 24/7 support team.

Pricing

• Starter Account: $97/month
• Unlimited Account: $297/month

What is Insightly?

Need a CRM that helps you build strong relationships? Insightly is a solid choice.

It's known for its intuitive interface and focus on connecting with your customers on a deeper level.

Instead of just tracking deals, Insightly helps you understand the people behind them.

Key Benefits

Insightly's superpower is its focus on relationship linking and project management. Here's the lowdown:

• Relationship Mapping: See the connections between your contacts, organizations, and projects to get a complete picture of your network.
• Project Management: Plan, track, and manage projects with features like Gantt charts, milestones, and task dependencies.
• Workflow Automation: Automate routine tasks like sending emails and updating records to free up your time.
• Customizable Dashboards: Create personalized dashboards to monitor your key performance indicators (KPIs) and track progress.

Pricing

Insightly keeps it simple with three clear pricing tiers:

• Plus: Starts at $29/user/month
• Professional: Starts at $49/user/month
• Enterprise: Starts at $99/user/month

GoHighLevel vs Insightly: Feature Comparison

Let's dive deeper and compare GoHighLevel and Insightly head-to-head across critical features.

This will help you see which platform aligns best with your specific needs and priorities.

Customer Relationship Management (CRM)

Both GoHighLevel and Insightly excel at customer relationship management (CRM).

They provide the core features you'd expect from a customer relationship management CRM, like contact management, interaction tracking, and pipeline visualization.

However, GoHighLevel leans towards being a sales-focused CRM with sales force automation capabilities.

While Insightly emphasizes building relationships and understanding customer connections.

Sales Automation

GoHighLevel truly shines when it comes to sales automation.

It offers a comprehensive inbound marketing suite and extensive business management tools to automate tasks, nurture leads, and streamline your sales process.

Insightly provides workflow automation but doesn't reach the same level of sophistication as GoHighLevel.

Marketing Tools

GoHighLevel boasts robust marketing and extensive business management capabilities, including email marketing, landing page builders, and a website builder.

Insightly has more basic marketing tools and relies on integrations for advanced functionality.

If marketing agencies are your target audience, GoHighLevel is the clear winner.

Project Management

Insightly offers more robust project management capabilities than GoHighLevel.

It includes project management tools for task management, collaboration, and progress tracking.

While GoHighLevel can manage projects, it's not its primary focus.

Managing Sales Pipelines

Both platforms offer tools for managing sales pipelines, but their approaches differ.

GoHighLevel provides key features sales pipeline management with automation and a visual pipeline to track deals efficiently.

Insightly focuses on visualizing customer relationships within the pipeline, allowing sales teams to understand the "who" behind each deal.

Sales Productivity Features

GoHighLevel provides handy sales productivity features like a built-in dialer and appointment scheduling to help sales teams close deals faster.

Insightly offers integrations with productivity tools but lacks these built-in features.

Business Growth

Ultimately, both GoHighLevel and Insightly aim to support business growth.

GoHighLevel achieves this through extensive business management tools and automation to streamline and manage critical business processes.

Insightly focuses on fostering strong customer relationships to drive growth.

What to Look For When Choosing a CRM Platform.

• Ease of Use: How intuitive is the interface? Can your team adopt it quickly?
• Scalability: Can the CRM grow with your business?
• Reporting and Analytics: How effectively can you track key metrics?
• Customer Support: What level of support does the vendor offer?
• Integrations: Does it connect with your essential business tools?
• Mobile Access: Is there a mobile app, and how functional is it?
• Security: How does the platform protect your sensitive data?
• Industry-Specific Features: Does the CRM cater to your specific industry needs?
• Customization Options: Can you tailor the CRM to your workflows?
• Pricing Structure: Does it fit your budget and offer flexible options?
• Training and Onboarding: What resources are available to get your team started?
• Vendor Reputation: Is the CRM provider reliable and well-established?
• Reviews and Testimonials: What are other users saying about their experience?

Final Verdict (Our Pick)

For most businesses, especially those with small sales teams, we recommend GoHighLevel.

It's a robust CRM platform that streamlines processes and offers extensive marketing features.

GoHighLevel's essential features, like contact management and lead management email marketing, help you manage customer interactions and run effective marketing campaigns.

Plus, its analytics tools integrate seamlessly with other platforms.

While Insightly is a great intuitive sales platform with solid relationship management, GoHighLevel offers more.

Its extensive marketing features and automation capabilities make it a winner for small businesses focused on growth.

We've spent years helping businesses like yours find the right tools. Trust us – GoHighLevel is the way to go!

Frequently Asked Questions