GoHighLevel vs HoneyBook: The Best CRM Battle in 2025

Choosing the right tool to manage your business can be a real pain.

You’re juggling clients and projects and trying to keep everything organized.

It’s enough to make your head spin! That’s where Customer Relationship Management (CRM) tools come in.

Two of the biggest names are GoHighLevel and HoneyBook, which promise to make your life easier.

But which one is the best fit for your business in 2025?

In this post, we’ll compare GoHighLevel vs HoneyBook, helping you decide which platform will genuinely level up your business.

GoHighLevel vs HoneyBook Overview

To give you the most accurate comparison, we’ve spent weeks testing GoHighLevel and HoneyBook, exploring their features, ease of use, and overall value.

This hands-on experience allows us to provide real-world insights and help you make an informed decision.

What is GoHighLevel?

GoHighLevel is just like the Swiss Army knife of business tools.

It's a robust platform that combines a ton of features into one.

Think of it as your marketing hub, sales machine, and customer management center rolled into one.

It's designed to help businesses streamline their operations and grow faster.

Key Benefits

GoHighLevel is packed with features. Here are a few standouts:

• Complete marketing suite: Automate email campaigns, SMS messages, and social media posts.
• Sales funnels: Build high-converting landing pages and sales funnels with their drag-and-drop builder.
• Built-in CRM: Track leads, manage contacts, and automate your sales pipeline.
• Website builder: Create professional websites without needing any coding skills.
• White-label capabilities: Offer GoHighLevel's features to your clients under your brand.

Pricing

• Starter Account: $97/month
• Unlimited Account: $297/month

What is HoneyBook?

Ever wish you could manage all your client stuff in one place?

That's where HoneyBook comes in.

It's designed for small businesses and freelancers who want to ditch the messy spreadsheets and endless emails.

HoneyBook helps you handle everything from booking clients to getting paid, all in a simple and visually appealing way.

Key Benefits

• Stay easily organized: Manage all your projects, clients, and communication in one central hub.
• Get paid faster: Send invoices and receive payments online with ease.
• Boost your bookings: Create and send professional proposals in minutes.
• Automate your workflow: Streamline tasks like sending contracts and follow-up emails.

Pricing

HoneyBook offers a free trial to get a feel for the platform. They have a simple pricing structure with two main options:

• Starter ($19/month): Ideal for solopreneurs and new businesses with basic needs.
• Essentials ($39/month): Unlocks almost every feature with limited access.
• Premium ($79/month): Unlocks unlimited projects and clients for growing businesses.

GoHighLevel vs HoneyBook Feature Comparison

Let's dive deeper and compare GoHighLevel and HoneyBook head-to-head across critical features.

This will help you see which platform aligns best with your specific needs and priorities.

Ease of Use

While both platforms offer a user-friendly interface, HoneyBook takes the lead in simplicity.

It's incredibly intuitive, making navigating easy even if you're new to CRM software.

GoHighLevel with its extensive features, has a slightly steeper learning curve but offers more comprehensive tutorials and support.

Marketing Professionals

GoHighLevel is a more robust solution for marketing professionals due to its advanced marketing automation, landing pages, and website builder.

It allows for sophisticated campaign creation and management.

While HoneyBook can be used by marketers, it's more focused on client management and streamlining creative workflows.

Automated Workflows

Both platforms excel at automated workflows, allowing you to save time and streamline tasks.

GoHighLevel offers more robust automation capabilities, including advanced features like email marketing sequences and complex triggers.

HoneyBook's automation focuses more on client onboarding, sending proposals, and managing payments.

Client Relationships

HoneyBook shines when it comes to nurturing client relationships.

Its features enhance communication, build trust, and create a seamless client experience.

GoHighLevel, while capable of managing client communication, primarily focuses on broader marketing and sales automation.

New Clients

Both platforms can help you attract new clients but in different ways.

GoHighLevel provides the tools to generate leads and nurture them through sales funnels.

HoneyBook helps convert leads into paying clients with its streamlined proposal, contract, and payment systems.

Membership Sites

GoHighLevel allows you to create and manage membership sites, providing a valuable tool for selling online courses or exclusive content.

HoneyBook doesn't offer this feature.

Hidden Fees

BoHighLevel and HoneyBook are transparent about their pricing plans and have no hidden fees.

You can see what you get for each plan, Making it more budget-friendly and avoiding surprises.

This detailed comparison should give you a clearer picture of how GoHighLevel and HoneyBook compare. Remember to consider your specific needs & priorities when making your final decision.

What to Look for in a CRM Platform?

• Your Specific Needs: What are the core pain points? What tasks do you want to automate? How many users will need access?
• Integrations: Does the platform easily integrate with the other tools you use, like the email marketing provider or payment processor?
• Scalability: Can the platform grow with your business?
• Customer Support: What kind of support does the platform offer? Is it available 24/7? Are there helpful resources and tutorials?
• Mobile App: Do you need to access the platform on the go?
• Reporting and Analytics: How does the platform track and report on your data?
• Free Trial or Demo: Can you try before you buy?

Final Verdict (Our Pick)

Choosing between GoHighLevel and HoneyBook ultimately depends on your specific needs and priorities.

If you're a solopreneur or small business owner looking for an affordable price and a user-friendly platform to manage clients and get paid, HoneyBook is an excellent choice.

However, if you're a growing business or marketing professional needing advanced automation, a website builder, and more robust features (even with the agency starter plan), GoHighLevel is the clear winner.

Remember, your business is a work in progress. As you grow & evolve, your needs will change.

The good news is that both GoHighLevel and HoneyBook offer flexibility in scale and adaptability.

We've used both platforms extensively, and our insights are based on real-world experience.

Hopefully, this guide has given you the clarity you need to make the best decision for your business!

Frequently Asked Questions