Pipedrive vs Thryv: Which Is The Right CRM Platform in 2025

Choosing the right CRM platform can feel like picking out a new car. Overwhelmed by options?

You’re not alone.

Two popular choices are Pipedrive and Thryv, which are packed with features but crucial differences.

In this head-to-head matchup, we’ll explain Pipedrive and Thryv in plain terms, helping you decide which one is the perfect fit for your business.

There is no more feature overload; it’s just the facts you need to make the right call.

Pipedrive vs Thryv Overview

We’ve spent weeks testing Pipedrive and Thryv to give you the most accurate comparison.

We’ve explored their features, navigated their interfaces, and contacted their customer support teams.

Now, let’s dive into what sets them apart.

What is Pipedrive?

Ever feel like your sales process is a bit chaotic? Pipedrive is here to help.

It's a CRM designed specifically for sales teams.

Think of it as your command center for managing leads, tracking deals, and making sure nothing slips through the cracks.

Pipedrive keeps everything organized so you can focus on closing deals.

Key Benefits

Pipedrive keeps things straightforward. Here's what it does best:

• Visual sales pipeline: See all your deals in one place, from initial contact to closing.
• Activity reminders: Never miss a follow-up with automated reminders and notifications.
• Customizable reports: Track your sales performance with detailed reports and insights.
• Mobile app: Manage your deals and contacts on the go with their mobile app.
• Integrations: Connect Pipedrive with other tools you use, like email marketing platforms and calendars.

Pricing

Pipedrive offers a range of plans to fit your budget and needs. They have a 14-day free trial, so you could try before you buy!

• Essential: $24/month
• Advanced: $44/month
• Professional: $64/month
• Power: $79/month
• Enterprise: $129/month

What is Thryv?

Need a CRM that does more than just sales? Thryv might be your answer.

It's an all-in-one platform focused on small businesses.

Think of it as your digital assistant, helping you manage everything from contacts and appointments to marketing and payments.

Thryv aims to streamline your entire operation, not just your sales process.

Key Benefits

• Centralized hub: Manage all your business needs in one place.
• Automated marketing: Reach more customers with less effort.
• Online scheduling: Let clients book appointments 24/7.
• Accept payments online: Get paid faster and easier.
• Reputation management: Monitor and improve your online reviews.

Pricing

Business Center: (Month/$171) CRM, AL Review Response, Social Media Management, Calendar & Appointments.
Marketing Center: (Month/$171) Social Media Management, Enhanced Local Listings (up to 64 key sites), Real-Time Analytics.

Pipedrive vs Thryv Feature Comparison

Now, let's get down to the nitty-gritty.

We'll compare Pipedrive and Thryv against each other across seven key features, highlighting their strengths and weaknesses to help you make an informed decision.

Lead Management

Pipedrive: Pipedrive excels at lead management with its intuitive drag-and-drop interface. It allows you to easily track leads through your sales pipeline, assign tasks, and set reminders. It also provides a clear visual overview of your sales process, making it easy to identify bottlenecks and opportunities.

Thryv: Thryv's lead management features are more basic. While you can track leads and contacts, it lacks the visual sophistication of Pipedrive's pipeline management. However, Thryv integrates with social media accounts, allowing you to capture leads directly from your social media channels.

Contact Management

Pipedrive: Pipedrive allows you to store detailed information about your contacts, including their contact details, interactions, and deal history. You can also segment your contacts into groups for targeted marketing campaigns.

Thryv: Thryv goes beyond essential contact management by offering a built-in communication platform. You can send emails, text messages, and even phone calls directly from the platform. This helps you maintain consistent communication with your contacts and build stronger customer relationships.

Marketing Automation

Pipedrive: Pipedrive offers basic email marketing automation features, allowing you to send automated email sequences to nurture leads. However, you'll need to integrate with third-party tools for more advanced marketing automation.

Thryv: Thryv excels at marketing automation. It offers a wide range of features, including email, social media, and text message marketing. You can create automated campaigns, track their performance, and adjust your strategy accordingly.

Reporting and Analytics

Pipedrive: Pipedrive provides customizable reports and dashboards that give insights into your sales performance. You can track key metrics like conversion rates, deal value, and sales cycle length. However, the reporting features can be limited compared to other CRM tools.

Thryv: Thryv's reporting and analytics are more basic. You can track basic metrics like revenue and customer acquisition cost, but the reporting options are not as comprehensive as Pipedrive's.

Integrations

Pipedrive: Pipedrive boasts an extensive library of integrations with over 300+ apps, including popular tools like Google Workspace, Slack, and Mailchimp. This lets you connect your CRM with other essential business tools and streamline your workflow.

Thryv: Thryv offers a smaller number of integrations compared to Pipedrive. However, it integrates with key tools like QuickBooks and Google Calendar, which are essential for many small businesses.

Customer Support

Pipedrive: Pipedrive offers excellent customer support with 24/7 availability through live chat, email, and phone. They also have a comprehensive knowledge base with helpful articles and tutorials.

Thryv: Thryv's customer support can be inconsistent. While they offer support through phone and email, their response times can be slow.

Pricing Plans

Pipedrive: Pipedrive offers a 14-day free trial and a variety of pricing plans to suit different needs. They also offer an Enterprise plan for larger businesses with custom needs.

Thryv: Thryv does not offer a free plan or a free trial. Their pricing is generally higher than Pipedrive's, and they don't publicly list their pricing tiers. You'll need to contact them for a custom quote. This lack of transparency can be a drawback for some businesses, especially medium sized businesses.

This detailed comparison should give you a clearer picture of which platform might be a better fit for your specific needs and priorities regarding customer satisfaction.

Remember to consider your budget, desired features, and company size when making your final decision.

What to Look For When Choosing a CRM Platform?

• Ease of use: How intuitive is the interface? Can your team quickly adopt it?
• Scalability: Can the CRM grow with your business?
• Customization: Can you tailor the CRM to your specific workflows?
• Mobile access: Do you need access to your CRM on the go?
• Industry-specific features: Does the CRM cater to your industry's unique needs?
• Budget: Does the pricing align with your budget and expected ROI?
• Security: How does the CRM protect your sensitive data?
• Reviews: What are other users saying about their experience with the CRM?
• Support: What kind of customer support does the CRM provider offer?
• Reporting: Does it offer the depth of reporting you need to make data-driven decisions?
• Integrations: Does it integrate with your team's other tools (e.g., email marketing, accounting)?
• Automation: Can it automate data entry, lead assignment, and follow-up emails?

Final Verdict (Our Pick)

So, which CRM platform comes out on top? For us, it's Pipedrive. Why?

It's super easy to use and has all the core features you need to manage your sales.

Plus, it's more affordable than Thryv. If you're on a tight budget and primarily need help with sales management.

Pipedrive is the clear winner after our verification successful waiting.

That said, Thryv is still a solid choice, especially if you need a platform with built-in marketing tools.

Ultimately, the best CRM software depends on your specific needs and budget.

We've given you the facts, and now it's your turn to decide. Hopefully, this guide has made your decision a little easier.

Happy selling!

Frequently Asked Questions