Tired of juggling spreadsheets and sticky notes to keep track of your customers?
Feeling like you’re losing valuable leads through the cracks? You’re not alone.
Many businesses struggle to manage customer relationships effectively, leading to missed opportunities and lost revenue. But what if there was a better way?
That’s where Customer Relationship Management (CRM) software comes in.
In this article, we’ll explore the top 15 CRM software solutions on the market, helping you find the best CRM to boost your business growth.
What is the Best CRM Software for Your Business?
Choosing the right CRM can be tough.
With so many options available, it’s important to consider your specific needs and budget.
To help you make an informed decision, we’ve compiled a list of the top 15 CRM software solutions for 2025, considering factors like features, pricing, ease of use, and customer support.
1. Gohighlevel
GoHighLevel is like the Swiss Army knife of CRMs.
It’s packed with features, including marketing automation, a website builder, and even a call-tracking system.
It’s a bit more expensive than some other options, but you get a lot of bang for your buck.
GoHighLevel is a good choice if you want an all-in-one solution to manage your sales and marketing.
It’s especially popular with agencies and marketing teams.
Our Take
GoHighLevel is a solid choice for agencies and businesses that need a comprehensive marketing solution. The automation features are top-notch, and the white-labeling options are a big plus. However, the pricing may be a barrier for some, and the sheer number of features can feel overwhelming at first.
Key Benefits
- Automation powerhouse: GoHighLevel lets you automate pretty much anything, from email sequences to appointment scheduling. This frees up your time to focus on what matters most.
- White-label friendly: Want to offer these tools to your clients under your own brand? GoHighLevel makes it easy with white-labeling options.
- Built-in courses and training: They have a ton of resources to help you learn the platform and get the most out of it.
Pricing
- Starter: $97/seat per month.
- Unlimited: $297/seat per month.
Pros
Cons
2. Keap
Keap (formerly Infusionsoft) combines CRM with powerful marketing automation.
It’s a good choice for small businesses that want to nurture leads and automate their marketing.
Keap can be a bit pricey, but it’s a robust solution.
Our Take
Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.
Key Benefits
- Built-in email marketing: Send targeted emails to your audience.
- Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
- Sales pipeline management: Track your deals and identify opportunities.
- Ecommerce integrations: Connect Keap with your online store to manage orders and customers.
Pricing
Keap offers a free trial and a simple pricing structure to get you started.
- Starting at $299/month for 2 users and 1500 contacts.
Pros
Cons
3. ActiveCampaign
ActiveCampaign is another CRM with a strong emphasis on marketing automation.
It offers advanced features like email marketing, segmentation, and automation workflows.
If you’re looking to take your marketing to the next level, ActiveCampaign is worth checking out.
Our Take
ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.
Key Benefits
- Advanced automation: Create complex workflows to nurture leads and automate tasks.
- Email marketing powerhouse: Send beautiful and effective email campaigns.
- Built-in CRM: Manage contacts and track interactions.
- Segmentation and personalization: Target specific groups of contacts with personalized messages.
Pricing
- Starter: $15/month for 1 user.
- Plus: $49/month for 1 user.
- Pro: $79/month for 3 user.
- Enterprise: $145/month for 5 user.
Pros
Cons
4. Freshsales CRM
Freshsales is a user-friendly CRM with a focus on sales and customer engagement.
It offers features like built-in phone and email, AI-powered insights, and a visual sales pipeline.
Freshsales is a good choice for businesses that want a modern and intuitive CRM.
Our Take
Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.
Key Benefits
- User-friendly interface: Easy to navigate and learn.
- Built-in phone and email: Connect with customers directly from the platform.
- AI-powered insights: Get helpful suggestions and predictions.
- Affordable pricing: Offers a free plan and competitive paid plans.
Pricing
Freshsales CRM has a free forever plan for up to three users. Paid plans start at $15/ user per month. Here’s a look at their pricing tiers:
- Free: Basic CRM features for small teams.
- Growth: $9/user per month
- Pro: $39/user per month
- Enterprise: $59/user per month
Pros
Cons
5. Instantly
Instantly is a CRM that helps businesses personalize their outreach and improve their email deliverability.
It offers features like email warm-up, automated email sequences, and personalized cold emails.
Instantly is a good choice for businesses that want to improve their email marketing results.
Our Take
Instantly is a valuable tool for businesses that want to ramp up their outreach efforts. However, it’s important to note that it’s primarily an outreach platform, not a complete CRM solution.
Key Benefits
- Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
- Personalized messaging: Tailor your messages to each recipient.
- Automated follow-ups: Stay top-of-mind without lifting a finger.
- Detailed analytics: Track your progress and identify what’s working.
Pricing
- Growth: $37/month for 5000 emails
- Hypergrowth: $97/month for 100000 emails
- Light Speed: $358/month for 500000 emails
Pros
Cons
6. HubSpot
HubSpot is a popular choice for businesses of all sizes.
It’s known for its user-friendly interface and comprehensive features.
You get a lot with HubSpot, including sales tools, marketing automation, and customer service features.
And the best part? They have a free plan that’s perfect for small businesses to get started.
If you’re looking for a well-rounded CRM with a strong reputation, HubSpot is a solid option.
Our Take
HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.
Key Benefits
- Free CRM: Start with a free plan with basic CRM features.
- All-in-one platform: Access a marketing, sales, and service tools suite.
- Extensive community and resources: Benefit from a wealth of knowledge and support.
- Inbound marketing focus: Attract and engage leads with valuable content.
Pricing
- Marketing Hub Starter: $20/month/seat
- Starter Custom Platform: $20/month/seat
- Marketing Hub Professional: $890/month/seat
- Marketing Hub Enterprise: Custom Pricing.
Pros
Cons
7. Salesforce
Salesmate is a CRM that’s designed to help sales teams close more deals.
It offers features like built-in calling, email tracking, and sales automation.
Salesmate is a good choice for businesses that want a sales-focused CRM with a modern interface.
Our Take
Salesforce is a powerful CRM solution ideal for businesses with complex needs and a growing team. However, it may not be the best fit for small businesses or those new to CRM.
Key Benefits
- Highly customizable: Tailor the platform to the specific needs.
- Scalable for growth: Easily adapt as your business expands.
- Large app marketplace: Extend functionality with a variety of integrations.
- Strong reputation and reliability: Trusted by many large enterprises.
Pricing
- Starter Suite: $25/user per month
- Pro Suite: $100/user per month
- Enterprise: $165/user per month
- Unlimited: $330/user per month
- Einstein 1 Sales: $500/user per month
Pros
Cons
8. Creatio CRM
Creatio CRM is a low-code platform that allows businesses to customize their CRM to fit their exact needs.
It offers a visual workflow builder and a range of pre-built solutions for different industries.
If you need a highly customizable CRM, Creatio is a good option.
Our Take
Creatio CRM is a powerful solution for businesses that need a highly customizable CRM. However, it may not be the best fit for those new to CRM or with limited technical resources.
Key Benefits
- Low-code platform: Customize and automate your workflows without coding.
- Visual process designer: Easily map out and manage your sales processes.
- AI-powered features: Get insights and predictions to improve your sales performance.
- Scalable for growth: Adapt the platform as your business evolves.
Pricing
- Growth: $25/user per month.
- Enterprise: $55/user per month.
- Unlimited: $85/user per month.
Pros
Cons
9. Zendesk
Zendesk Sell (formerly Base CRM) is a sales-focused CRM that’s known for its ease of use and affordability.
It’s a good option for small to medium-sized businesses that want a simple and effective way to manage their sales process.
Our Take
Zendesk Sell is a good choice for businesses that want to combine their sales and support efforts. However, it may not be the best choice for companies with complex sales needs.
Key Benefits
- Integrated with Zendesk Support: Connect your sales and support teams.
- Focus on customer interactions: Track all customer communications in one place.
- Easy to use and navigate: User-friendly interface for efficient workflows.
- Built-in reporting and analytics: Track your progress and identify areas for improvement.
Pricing
- Suite Team: $55/user per month.
- Suite Growth: $89/user per month.
- Suite Professional: $115 per month.
- Suite Enterprise; Custom Pricing.
Pros
Cons
10. HoneyBook
HoneyBook is a CRM designed specifically for small businesses and freelancers.
It helps you manage projects, invoices, and client communication all in one place.
If you’re a solopreneur or run a small creative business, HoneyBook is worth considering.
Our Take
HoneyBook is a valuable tool for freelancers and small businesses wanting to simplify client management processes.
Key Benefits
- Project management tools: Keep your projects organized and on track.
- Invoicing and payment processing: Get paid faster and easier.
- Client communication tools: Stay connected with your clients throughout the project lifecycle.
- Beautiful templates and branding: Create professional proposals and contracts.
Pricing
- Starter: $19/month
- Essential: $39/month
- Premium: $79/month
Pros
Cons
11. Copper CRM
Copper is a CRM that’s tightly integrated with Google Workspace.
If your business relies heavily on Google apps, Copper can be a great choice.
It allows you to manage your contacts, deals, and projects without leaving your Gmail inbox.
Our Take
Copper CRM is a very good choice for businesses that rely heavily on Google Workspace and want a simple and efficient CRM solution.
Key Benefits
- Deep Google Workspace integration: Works seamlessly with your favorite Google apps.
- Simple & intuitive interface: Easy to learn and use.
- Automated data entry: Saves you time and reduces manual effort.
- Focus on relationship building: Helps you nurture and strengthen customer relationships.
Pricing
- Starter: $12/seat per month
- Basic: $29/seat per month
- Professional: $69/seat per month
- Business: $134/seat per month
Pros
Cons
12. Bitrix24
Bitrix24 is a free CRM with a wide range of features, including project management, collaboration tools, and a website builder.
It’s a good option for small businesses that are looking for a comprehensive and affordable solution.
Our Take
Bitrix24 gets a 7.5 because it offers incredible value for the price, especially with its free plan. The sheer number of features is impressive. However, it can be a bit overwhelming to navigate at first, and the mobile app could use some improvement.
Key Benefits
- All-in-one platform: Combines over 35 tools to streamline your workflow.
- Collaboration focus: Built-in chat, video conferencing, and social intranet.
- Free plan available: Includes CRM, task management, and website builder for up to 12 users.
Pricing
- Basic: $61 user per month.
- Standard: $124 users per month.
- Professional: $249 users per month.
- Enterprise: $499 users per month.
Pros
Cons
13. Close CRM
Close is a CRM that’s designed for sales teams that make a lot of calls.
It offers features like built-in calling, power dialing, and automatic call logging.
Close is a good choice for businesses that want a CRM that helps them increase their sales productivity.
Our Take
Close CRM is a solid choice for sales teams that want a CRM with built-in communication tools and a focus on productivity. Its calling and email features are particularly strong. However, it’s important to consider the limited marketing automation capabilities and potentially higher cost for larger teams.
Key Benefits
- Built-in Calling: Close CRM includes a built-in power dialer and call tracking features, allowing you to make and receive calls directly within the platform.
- Email Automation: Automate your email outreach with sequences, templates, and tracking features to nurture leads and stay top-of-mind.
- Pipeline Management: Visualize and manage your sales pipeline with ease, track deals, and identify bottlenecks.
- Reporting and Analytics: Track your sales performance, identify trends, and make data-driven decisions with Close CRM’s reporting tools.
Pricing
Startup: $59/user per month
Professional: $109/user per month
Enterprise: $149/user per month
Pros
Cons
14. Thryv
Ever wish you could manage everything in one place? That’s the idea behind Thryv!
It’s an all-in-one platform for small businesses. Think of it as your central hub for CRM, marketing, payments, and even scheduling appointments.
It’s designed to save you time and keep everything organized.
If you’re looking to streamline your operations and ditch the scattered tools, Thryv might be just what you need.
Our Take
Thryv gets an 8/10 because it’s a solid all-in-one solution for small businesses. It’s user-friendly and offers a wide range of features. The only downsides are the limited customization options and the higher price point compared to some other CRMs.
Key Benefits
- Centralized platform: Manage your CRM, marketing, payments, and scheduling all in one place.
- Reputation management: Monitor and improve your online reviews across 100+ sites.
- Automated marketing: Send targeted emails and texts to nurture leads and drive engagement.
- Online scheduling: Let clients book appointments online 24/7.
- Payment processing: Accept payments online and in person.
- Mobile app: Access your business from anywhere.
Pricing
- Business Center: $171 seats per month.
- Marketing Center: $171 seat per month.
Pros
Cons
15. Zoho CRM
Zoho CRM is a comprehensive CRM with a wide range of features and integrations.
It’s a good choice for businesses of all sizes. Zoho CRM offers a free plan for up to three users, making it a good option for small businesses on a budget.
Our Take
Zoho CRM is a solid choice for businesses of all sizes that need a comprehensive and customizable CRM. Its wide range of features, integrations, and affordable pricing make it a popular option. However, it’s important to consider the potential learning curve and interface design compared to some newer CRMs.
Key Benefits
- Scalable for growth: Adapt the platform as your business expands.
- Project management features: Keep your projects organized and on track.
- Customizable dashboards and reports: Get the insights you need to make informed decisions.
- Integrations with popular apps: Connect with your favorite business tools.
Pricing
- Standard: $20/user per month
- Professional: $35/user per month
- Enterprise: $99/user per month
- Ultimate: $65/month
Pros
Cons
How Can the Best CRM Benefit You?
- Centralized Customer Data: A CRM system acts as a central hub for all your customer data, providing valuable insights into customer behavior and preferences. This allows you to personalize interactions and improve customer satisfaction.
- Improved Efficiency: CRM tools automate repetitive tasks like data entry and workflow automation, freeing up your sales team to focus on building relationships and closing deals.
- Enhanced Collaboration: Good customer relationship management software facilitates seamless collaboration between sales, marketing, and customer service teams, ensuring everyone is on the same page.
- Data-Driven Decisions: With robust reporting and analytics features, CRM tools provide valuable insights into sales leads, marketing campaigns, and overall business performance, enabling you to make data-driven decisions.
- Increased Sales: By streamlining processes, improving customer engagement, and nurturing leads, the best CRM can help you generate more qualified leads and boost sales.
Buyers Guide
When compiling our list of the best CRM software, we considered the following factors:
- Features: We evaluated the core features of each CRM, including contact management, lead tracking, sales pipeline management, marketing automation, and reporting capabilities.
- Pricing: We analyzed the pricing plans of each CRM, considering value for money and different budget needs.
- Ease of Use: We assessed the user interface and overall user experience of each CRM, prioritizing intuitive and user-friendly platforms.
- Integrations: We examined the availability of integrations with other popular business tools and software.
- Customer Support: We evaluated the quality and availability of customer support channels, including live chat, email, and phone support.
- Reviews: We analyzed user reviews and ratings from various sources to understand real-world experiences and identify any recurring issues.
- Security: We considered the security measures implemented by each CRM to protect sensitive customer data.
- Mobile Access: We assessed the availability and functionality of mobile apps for accessing and managing CRM data on the go.
Wrapping Up
That’s a wrap on our CRM software showdown! We’ve explored the top 15 contenders vying for the title of best CRM in 2025.
Remember that the ideal choice depends on your unique needs and budget.
Take your time, explore the options, and don’t hesitate to try out free trials or demos.
With the right customer relationship management software, you can streamline your operations, boost customer satisfaction, and drive business growth.
We hope this guide helps you choose the perfect CRM to boost your customer engagement!
May your business reach new heights with the right CRM by your side.
Frequently Asked Questions
What is the best CRM for small businesses?
Several excellent CRMs cater to small businesses. HubSpot CRM offers a generous free plan with essential features. Zoho CRM is another affordable option with robust functionality. Less Annoying CRM lives up to its name with a simple, user-friendly interface ideal for small teams.
What is the difference between CRM and marketing automation?
While there’s overlap, CRM focuses on managing customer interactions and data, while marketing automation streamlines repetitive marketing tasks. Many CRMs include marketing automation features, but they may not be as comprehensive as dedicated marketing automation platforms.
Is Salesforce the best CRM for every business?
Salesforce is a powerful CRM with extensive features, but it can be complex and expensive, especially for small businesses. It best suits larger organizations with complex sales processes and a dedicated budget.
Can a CRM integrate with my other business tools?
Yes, most CRMs offer integrations with popular business tools like email marketing platforms, accounting software, and e-commerce platforms. This ensures a seamless flow of data across your different systems.
How much does CRM software cost?
CRM pricing varies widely. Some offer free plans with basic features, while others charge monthly or annual subscriptions based on the number of users and features. Consider your needs and budget when choosing a CRM.
