Is your agency’s inbox looking a little… lonely?
Do you dream of landing big clients but feel your outreach efforts are getting lost in the digital void? You’re not alone.
Many agencies struggle to make cold email work for them.
But what if I told you there’s a better way?
Imagine having a tool that helps you craft the perfect email, sends it to the right people at the right time, and even nudges them gently if they don’t reply.
This guide will discuss the 13 best cold email software options for agencies like yours.
What is the Best Cold Email Software for Agencies in 2025?
Choosing the right cold email software can feel overwhelming.
There are so many options! Don’t worry; we’ve got you covered.
We’ve researched and ranked the top picks to help you find the perfect fit for your agency.
Ready to boost your outreach and land those dream clients?
Let’s jump into our list!
1. Instantly
Instantly is all about getting your emails noticed.
They’re known for helping your emails avoid spam filters.
This means more people actually see your message. They even have a free trial so you can test it out.
Our Take
Instantly gets a nine because it delivers on its promises. Its AI-powered features are awe-inspiring, and its customer support is top-notch. However, it loses a point for its limited integrations and higher price points for high-volume senders.
Key Benefits
- 99% deliverability rate (that’s huge!).
- AI-powered warmup for new email accounts.
- Advanced analytics to track your progress.
- Unlimited email accounts.
- Dedicated IP addresses for better sender reputation.
Pricing
- Growth: $37/month for 5000 emails.
- Hypergrowth: $97/month for 100,000 emails.
- Light Speed: $358/month for 500,000 emails.
Pros
Cons
2. Smartlead
Smartlead uses AI to help with your cold emails.
It’s like having a robot assistant. It helps you personalize your emails and track how well they’re doing.
This way you can see what works best.
Our Take
Smartlead is a good option for businesses concerned about email deliverability. However, its limited outreach features and potential performance issues may be drawbacks for some users.
Key Benefits
- Improve email deliverability with AI-powered optimization.
- Automate email warm-up to build sender reputation.
- Personalize sending schedules to maximize engagement.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Pricing
Smartlead offers three paid plans:
- Basic: $39 per month for 2000 active leads.
- Pro: $94 per month for 30,000 active leads.
- Custom: $174 per month for up to 12M active lead credits.
Pros
Cons
3. Lemlist
Lemlist helps you make your emails look really cool. You can add personalized images and videos.
This helps you stand out in a crowded inbox. It’s a bit more expensive, but it might be worth it.
Our Take
Lemlist is an excellent tool for creating personalized cold emails that stand out. However, its high cost and limited email templates may be drawbacks for some users.
Key Benefits
- Create personalized emails with custom landing pages and videos.
- Automate your outreach with personalized sequences.
- Track your performance with detailed analytics.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Pricing
Lemlist offers four paid plans:
- Free Plan: $0 per month.
- Email Starter: $39 per month.
- Email Pro: $69 per month.
- Multichannel Expert: $99 per month.
- Outreach Sales: $159 per month.
Pros
Cons
4. Snov
Snov.io is a one-stop shop for finding and contacting people.
It has tools for email, LinkedIn, and social media. This makes it easy to connect with potential clients in different ways.
Our Take
Snov gets a high rating due to its comprehensive features, user-friendly interface, and substantial value for the price. The forever-free plan is a huge plus, allowing users to test the platform before buying a paid subscription.
Key Benefits
- Find verified emails with 98% accuracy.
- Automate your outreach with personalized sequences.
- Track email opens, clicks, and replies in real time.
- Integrates seamlessly with popular CRM and sales tools.
- Forever-free plans are available for small businesses.
Pricing
Snov offers a variety of plans to fit different needs and budgets.
- Trial: Perfect for getting started, this plan includes 50 monthly credits.
- Starter: $39 per month for 1,000 credits.
- Pro: $99 per month for 5,000 credits.
Pros
Cons
5. Apollo
Want to supercharge your sales prospecting? Apollo might be your new best friend.
This platform is a powerhouse for finding and engaging with potential customers.
It offers a massive database of contacts, powerful filtering options, and automated sequences to streamline your outreach.
Our Take
Apollo is highly rated for its extensive database and powerful features. However, the platform’s complexity and potentially high cost may be barriers for some users.
Key Benefits
- Access a database of over 250 million contacts with verified email addresses.
- Use advanced filters to find the ideal customers.
- Automate your outreach with personalized sequences and follow-ups.
- Track your progress with detailed analytics & reporting.
- Integrates with popular CRM and sales automation tools.
Pricing
Apollo has a free plan and three paid plans:
- Free: Unlimited email credits.
- Basic: $49 per month for 900 mobile credits/year.
- Professional: $79 per month for 1200 mobile credits/year.
- Organization: $119 per month for 2400 mobile credits/year.
Pros
Cons
6. Mailshake
Mailshake is super easy to use, even for beginners.
It helps you automate your emails and follow-ups.
This saves you a lot of time and makes sure you don’t forget to stay in touch.
Our Take
Mailshake is a good option for businesses looking to simplify their cold email outreach. However, some users may be concerned about its limited features and potential for spam flagging.
Key Benefits
- Create and send personalized email campaigns.
- Automate follow-up emails to increase engagement.
- Track your performance with detailed analytics.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Pricing
Mailshake offers three paid plans:
- Starter: $29 per month per user.
- Email Outreach: $49 per month for 2 users.
- Sales Engagement: $99 per month for 5 users.
Pros
Cons
7. Hunter IO
Hunter.io is like a phonebook for email addresses.
It helps you find the right email address for the people you want to contact. This is great for building your email list.
Our Take
Hunter IO is a solid choice for finding and verifying email addresses. Its biggest strengths are its simplicity and accuracy. However, its limited outreach features and restrictive free plan may be drawbacks for some users.
Key Benefits
- Find email addresses in seconds with high accuracy.
- Verify email addresses to avoid bounces.
- Send outreach campaigns with personalized emails.
- Integrates with popular CRM and email marketing tools.
- Free plan available for small-scale needs.
Pricing
Hunter offers a free plan & three paid plans:
- Free: 25 searches per month.
- Starter: $49 per month for 500 searches per month.
- Growth: $149 per month for 5000 searches per month.
- Business: $499 per month for 50,000 searches per month.
Pros
Cons
8. Uplead
Need high-quality leads for your business? Uplead delivers.
This platform provides access to a massive database of B2B contacts with accurate and verified data.
It’s an excellent option for businesses that rely on outbound sales and lead generation.
Our Take
Uplead is a valuable resource for businesses seeking high-quality leads. However, its limited outreach features and high cost may be drawbacks for some users.
Key Benefits
- Access a database of over 1 million B2B contacts.
- Filter leads by over 50 criteria.
- Verify email addresses in real time.
- Integrates with popular CRM and sales automation tools.
- Offers a trial to test the platform.
Pricing
Uplead offers three paid plans:
- Free: $0 for 7 days. 5 credits.
- Essentials: $99 per month for 170 credits.
- Plus: $199 per month for 400 credits.
- Professional: Custom pricing.
Pros
Cons
9. Woodpecker
Do you need a tool that focuses on deliverability and personalization?
Woodpecker is designed to help you send cold emails that reach the inbox and get responses.
It offers features like email warm-up and A/B testing to optimize your campaigns.
Our Take
Woodpecker is a solid choice for businesses focused on email deliverability. However, its complexity and limited features may be drawbacks for some users.
Key Benefits
- Improve email deliverability with warm-up features.
- Personalize your emails with dynamic variables.
- A/B tests your campaigns to optimize performance.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Pricing
Woodpecker offers a flexible pricing model based on the number of email accounts:
- Cold Email: $29/month for 500 Contacted prospects.
- Agency: $49/month for 1000 Contacted prospects.
- Custom: Custom Pricing.
Pros
Cons
10. Saleshandy
Are you looking for an affordable and user-friendly outreach tool?
Saleshandy offers a suite of email tracking, outreach, and automation features.
It’s a good option for individuals and small businesses looking to improve their email productivity.
Our Take
Saleshandy is a decent option for individuals and small businesses on a budget. However, some users may be concerned about its limited outreach features and potential for spam flagging.
Key Benefits
- Track email opens, clicks, and replies in real time.
- Automate follow-up emails to increase engagement.
- Personalize your emails with dynamic variables.
- Integrates with popular CRM and sales automation tools.
- Offers a free plan for basic needs.
Pricing
Saleshandy offers a free plan and four paid plans:
- Free: Limited features.
- Outreach Starter: $36 per month.
- Outreach Pro: $99 per month.
- Outreach Scale: $199 per month.
- Outreach Scale Plus: $299 per month.
Pros
Cons
11. Klenty
Want to personalize your outreach at scale?
Klenty helps you create and send highly personalized email campaigns with dynamic variables and conditional logic.
It’s a good option for businesses that rely on personalized outreach to generate leads and close deals.
Our Take
Klenty is a good tool for creating personalized email campaigns, but its high cost and limited email templates may be drawbacks for some users.
Key Benefits
- Create highly personalized email campaigns.
- Use dynamic variables and conditional logic.
- Automate your outreach with personalized sequences.
- Track your performance with detailed analytics.
- Integrates with popular CRM and sales automation tools.
Pricing
Klenty offers three paid plans:
- Startup: $60 per month.
- Growth: $85 per month.
- Plus: $119 per month.
Pros
Cons
12. Warmbox
Are you worried about the emails landing in the spam folder?
Warmbox helps you warm up your email accounts and improve your sender reputation.
This platform automates sending and receiving emails, making it easier to reach the inbox.
Our Take
Warmbox is a valuable tool for improving email deliverability, but its limited features and potential performance issues may be drawbacks for some users.
Key Benefits
- Warm up the email accounts to improve deliverability.
- Automate the process of sending & receiving emails.
- Monitor your sender’s reputation and identify potential issues.
- Integrates with popular email providers.
- Offers a free trial to test the platform.
Pricing
Warmbox offers four paid plans:
- Solo: $19 per month for one inbox warm-up.
- Start-up: $79 per month for three inbox warm-up.
- Growth: $159 per month for six inbox warm-up.
- Team: Custom pricing.
Pros
Cons
13. Maildoso
Want to send personalized cold emails that get responses?
Maildoso helps you create and send highly personalized email campaigns with dynamic variables and conditional logic.
It also offers awesome features like A/B testing & email tracking to optimize performance.
Our Take
Maildoso is a decent option for businesses looking to personalize their email outreach. However, its complexity and limited email templates may be drawbacks for some users.
Key Benefits
- Create highly personalized email campaigns.
- Use dynamic variables and conditional logic.
- A/B tests your campaigns to optimize performance.
- Track your email opens, clicks, and replies.
- Integrates with popular CRM and sales automation tools.
Pricing
Maildoso offers a free plan and four paid plans:
- Free: Limited features for one user.
- Small: $99 every 3 months for 12 email accounts.
- Starter: $299 every 3 months for 40 email accounts.
- Growth: $999 every 3 months for 140 email accounts.
- Pro: $2,199 every 3 months for 400 email accounts.
Pros
Cons
What to Look for When Buying Cold Email Software?
- Ease of Use: You want an intuitive and easy-to-navigate platform, even for beginners.
- Deliverability: High deliverability rates ensure your emails reach the inbox rather than the spam folder. Look for features like email warm-up and spam testing.
- Personalization Options: The ability to personalize emails at scale is crucial for improving response rates.
- Automation Features: Automate tasks like follow-ups, A/B testing, and scheduling to save time and boost efficiency.
- Integrations: Seamless integrations with your existing CRM, LinkedIn, and other tools streamline your workflow.
- Reporting and Analytics: Track key metrics like open rates, click-through rates, and replies to measure your campaign performance and make data-driven decisions.
- Pricing: Choose a plan that can fits your budget and offers the desired features. Many platforms offer tiered pricing based on usage or team size.
- Customer Support: Reliable customer support can be a good lifesaver when you have questions or encounter issues.
How Can Cold Email Software Benefit You?
Cold email software can be the game-changer for your agency.
It helps you automate repetitive tasks, personalize your messages at scale, and track your results to improve your campaigns over time.
This means you can reach more prospects, generate more leads, and ultimately win more clients – all while saving time and resources.
But the benefits go beyond efficiency. Proper cold email software can also help you improve your sender reputation & ensure your emails land in the inbox, not the spam folder.
This is crucial for building trust with potential clients and establishing your agency as a credible authority.
Automating tasks, improving deliverability, and providing valuable data insights empower you to focus on what matters most: building relationships and closing deals.
Buyer’s Guide
To create this comprehensive guide to the best cold email software for agencies.
We followed a rigorous research process, focusing on relevant keywords like cold email software for agencies, agency cold email tools, best cold email platforms for outreach, and email marketing for agencies to ensure our research aligned with what agencies are searching for.
Factors We Considered:
When evaluating each cold email software, we prioritized the following factors:
- Pricing: We analyzed the pricing structure of each platform, considering value for money and different pricing tiers.
- Features: We examined each tool’s core features, including automation capabilities, personalization options, deliverability features, and integrations.
- Negatives: We identified each platform’s limitations or drawbacks, such as missing features or potential usability issues.
- Support or Refund: To ensure users have adequate assistance, we investigated the availability of customer support channels, online resources, and refund policies.
- User Reviews: We scoured user reviews and testimonials to understand real-world experiences and identify common pain points or praises.
- Expert Opinions: We consulted industry experts and reviewed reputable software review websites to gather insights and validate our findings.
Combining these research methods, we created an objective and informative guide to help agencies choose the best cold email software.
Wrapping Up
Choosing the right cold email software is crucial for any agency.
This guide has explored the 15 best options, highlighting key features like unlimited email accounts, unlimited email warm-up, and powerful automation.
We’ve also provided a buyer’s guide to help you select the perfect cold outreach tool for your cold email marketing needs.
With the right platform & a strategic approach, you can turn cold prospects into warm leads and drive significant agency growth.
We’ve researched and analyzed the top platforms, considering factors like pricing, features, user reviews, and expert opinions.
Our goal is to empower you to make to informed decisions and achieve success with your cold email campaigns.
So, evaluate your needs, explore the options, and choose the platform that best aligns with your agency’s goals.
Frequently Asked Questions
What is cold email software?
Cold email software helps you automate outreach to prospects you haven’t contacted. It streamlines sending personalized emails, managing follow-ups, and tracking results, making your campaigns more efficient and effective.
Why do I need cold email software?
Cold email software saves you time & effort by automating repetitive tasks. It also improves deliverability, personalizes your messages, and provides valuable data insights to optimize your campaigns.
How much does cold email software cost?
Pricing varies depending on the platform & features. Many offer tiered plans based on the number of emails sent, users, or features. Some even have free trials or limited free plans.
Can cold email software guarantee responses?
While no software can guarantee replies, the right tool can significantly improve your chances. Features like personalization, deliverability optimization, and automated follow-ups help increase your open and response rates.
Is cold email still effective in 2025?
Yes, cold email remains a powerful tool for outreach, especially for B2B businesses and agencies. When done correctly, it can generate leads, build relationships, and win new clients.
