Choosing the right tool for your cold email campaigns can feel like searching for a needle in a haystack.
There are so many options out there, all promising the world! Two of the biggest names you’ve probably come across are Mailshake and Lemlist.
Both have their strengths, but which one comes out on top?
In this comparison, we’ll break down the key features, pricing, and ease of use for Mailshake vs Lemlist to help you decide the best fit for your needs.
Let’s dive in!
Mailshake vs Lemlist: Overview
To give you the most accurate comparison.
We’ve spent weeks testing both Mailshake and Lemlist, sending out cold emails, analyzing deliverability rates, and exploring every nook and cranny of their features.
This hands-on experience gives us a unique perspective to help you make the right choice.
Want to automate your outreach and book more meetings? Mailshake helps you send personalized cold emails at scale.
Pricing: Try it For Now. Pricing Plan Starts at $29/month.
Key Features:
- AI email writer
- Automated follow-ups
- A/B testing
Lemlist helped one company increase its reply rate by 41% and book 20% more meetings.
Pricing: It has a free plan. The premium plan starts at $39/month.
Key Features:
- Automated follow-ups
- Personalized images and videos
- Integrations with popular CRMs
What is Mailshake?
Want to warm up your cold emails? Mailshake is your go-to tool. It helps you create highly personalized email outreach campaigns.
Think of it as your friendly automated assistant. It helps you connect with prospects without sounding like a robot.
Mailshake focuses on building relationships and increasing engagement.
It’s known for its simple interface and powerful features.
You can easily create email sequences, track your results, and even A/B test different messages to see what works best.
Want to automate your outreach and book more meetings? Mailshake helps you send personalized cold emails at scale.
Key Benefits
- AI-Powered Email Writing: Stuck in a writer’s block? Mailshake’s AI email writer can help you craft compelling emails in seconds.
- Automated Follow-ups: Never let a lead slip through the cracks. Mailshake automatically sends follow-up emails so you can stay top-of-mind.
- A/B Testing: Not sure which subject line will perform best? Mailshake lets you A/B test different versions of your emails to see what resonates with your audience.
- Lead Catcher: Capture leads from anywhere on the web with their handy Chrome extension.
Pricing
Mailshake keeps its pricing simple with two main plans:
- Starter: Starts at $29/month.
- Email Outreach: $49/month
- Sales Engagement: Starts at $99/month.
They also offer a free trial so you can take it for a spin before committing to a plan.
Pros
Cons
What is Lemlist?
Ever wish you could send emails that get opened and read? 🤔
That’s where Lemlist comes in.
It’s a tool that helps you create personalized email campaigns that stand out in a crowded inbox.
Think of it as your secret weapon for reaching out to potential customers and building relationships. 🤝
Want to see more replies? Lemlist users get open rates as high as 70%! Boost your sales engagement and experience the difference with Lemlist Today!
Key Benefits
- Personalized cold emails: Add custom images, videos, and text to stand out.
- Automated sequences: Create automated email sequences to nurture leads.
- Dynamic landing pages: Build personalized landing pages that match your emails.
- Integrations with CRMs: Connect with Salesforce, HubSpot, and other popular tools.
- Improved reply rates: See an average increase of 41% in email replies.
Pricing
- Free Plan: 100 free emails per month for free.
- Email Starter: $39/month.
- Email Pro: $69/month.
- Multichannel Expert: $99/month.
- Outreach Scale: $159/month.
Pros
Cons
Mailshake vs Lemlist: Feature Comparison
Ready to dive deep into the features of Lemlist and Mailshake?
This head-to-head Lemlist vs Mailshake comparison will help you decide which cold email software is the perfect fit for your email marketing needs.
We’ll explore how Lemlist and Mailshake stack up when it comes to email personalization features, deliverability, campaign management, and more.
Let’s get started!
Email Personalization Features
Email personalization is key for successful cold outreach.
Both Lemlist and Mailshake offer robust email personalization features, but they have different strengths.
Lemlist is an email outreach tool that allows for dynamic personalization, letting you customize images and videos within your emails.
Using Lemlist, you can easily add a prospect’s company logo to an image or create a personalized video thumbnail.
This level of email personalization can significantly boost your cold email outreach results.
Mailshake, an email marketing platform, focuses on providing a user-friendly experience.
Mailshake offers a variety of personalization tags, making it simple to add details like prospect names and company information to your email templates.
While Mailshake may not have the dynamic visual capabilities of Lemlist, its email personalization features are more than sufficient for most cold outreach campaigns.
Email Deliverability
For cold email outreach, personalization and email deliverability go hand-in-hand.
Both Lemlist and Mailshake offer features to help your emails land in the inbox, not the spam folder.
Lemlist is an email outreach tool that prioritizes warm-up tools and best practices to boost your sender reputation.
Lemlist provides detailed guidance on warming up your email and IP addresses, which is essential for improving email deliverability.
Lemlist also allows you to use custom tracking domains to enhance your sending reputation.
Mailshake email tool also offers tools to improve personalization and email deliverability.
Mailshake provides spam analysis and email deliverability testing to help you optimize your email marketing campaigns.
Mailshake allows you to use custom tracking domains and provides detailed reports on your email deliverability.
Email Campaign Management
Efficient email campaign management is essential for organized and effective cold outreach. Both Lemlist and Mailshake offer features to streamline your email campaign management.
Lemlist is an automated outreach platform with a visual campaign builder.
Lemlist allows you to easily map out your email sequences using a drag-and-drop interface. Lemlist tracks opens, clicks, and replies, providing valuable data for analyzing your email marketing campaigns.
Mailshake provides a more traditional email campaign management interface.
Using Mailshake, you can create email sequences, schedule follow-up emails, and track your campaign performance.
Mailshake provides detailed reporting on key metrics like open rates and click-through rates, helping you optimize your outreach efforts.
Integrations
Integrating your chosen outreach tool with other platforms can significantly enhance your workflow.
Both Lemlist and Mailshake offer integrations with popular CRMs and other marketing tools.
Lemlist integrates with leading CRMs like Salesforce, HubSpot, and Pipedrive.
Lemlist also integrates with Zapier, allowing you to connect it with a wide range of other apps.
Mailshake also offers a variety of integrations, including popular CRMs like Salesforce, HubSpot, and Pipedrive. Mailshake lets you connect with thousands of other apps through its Zapier integration.
A/B Testing
A/B testing is vital for optimizing your email marketing campaigns.
Both Lemlist and Mailshake offer A/B testing features, allowing you to experiment with different email elements.
Lemlist allows you to A/B test various components of your email sequences, such as subject lines and email copy.
Using Lemlist, you can easily track the performance of different versions to see what resonates best with your audience.
Mailshake also provides A/B testing capabilities. Mailshake lets you test different versions of your emails and sequences.
Mailshake provides detailed reports on your A/B test results, allowing you to make data-driven decisions to improve your cold outreach campaigns.
Ease of Use
Both Lemlist and Mailshake aim for user-friendliness, but their approaches differ slightly.
Lemlist boasts a modern and visually appealing interface. Lemlist makes it easy to create visually engaging emails.
However, some users may find Mailshake to be more intuitive.
Mailshake comes with a simpler and more straightforward interface.
This makes it easy to get started with Mailshake, even for those new to cold email outreach.
Mailshake’s clean interface makes navigation and finding features a breeze.
Unique Features
Both platforms offer a strong set of features, but each has unique strengths.
Lemlist excels at dynamic personalization, allowing you to customize images and videos within your emails.
Lemlist focuses on advanced deliverability features, such as warm-up tools and custom tracking domains.
Lemlist is the best option for those who prioritize visual personalization and maximizing email deliverability.
Mailshake offers a 14-day free trial, giving you a chance to explore its features before committing to a paid plan.
Mailshake provides excellent customer support to assist you with any questions or challenges.
Mailshake is a great choice for those seeking an affordable and user-friendly platform with strong customer support.
Ultimately, the “one is better” question depends on your specific needs.
If you’re looking for an alternative to Lemlist and Mailshake, consider other email marketing platform comparisons to explore different options.
If dynamic visuals and advanced deliverability are top priorities, Lemlist might be the better choice.
If affordability, ease of use, and excellent support are more important, Mailshake will fit your needs perfectly.
What to Look for When Choosing a Cold Email Tool?
- Your Budget: Pricing varies significantly between platforms. Consider your needs and how much you’re willing to spend.
- Team Size: Some platforms are better suited for individuals or small businesses, while others cater to larger teams.
- Technical Expertise: Choose a platform with an interface and features that match your technical skills.
- Deliverability Features: Prioritize tools with email warm-ups and other features to improve deliverability.
- Customer Support: Look for responsive and helpful customer support if you need assistance.
- Free Trial or Demo: Take advantage of free trials or demos to test the platform before committing.
- Specific Needs: Consider your unique requirements, such as integrations with other tools or particular features like conversation intelligence or advanced reporting.
Final Verdict (Our Pick)
Choosing between Lemlist or Mailshake for your email automation needs can be tough, but after weeks of testing and comparing Lemlist and Mailshake, we recommend Mailshake as the best cold email software for most users.
Why? Because Mailshake offers a powerful cold email platform that’s easy to use, even if you’re new to cold email outreach.
Mailshake can help you build an email list and automate your email marketing campaigns with ease.
With Mailshake, you can send emails from multiple email addresses and be confident in high deliverability rates thanks to their focus on using business email passed authentication.
While Lemlist email platform has some cool features, Mailshake wins for its user-friendly interface and affordability.
Compare Mailshake and compare Lemlist side-by-side, and you’ll see that Mailshake offers all the essential features you get with Mailshake at a lower price point.
Whether you’re just starting with cold email or looking for an alternative to Lemlist and Mailshake, Mailshake is a fantastic choice.
Mailshake has garnered a reputation for being a reliable and effective automation tool.
So, if you’re looking for powerful cold email software that’s easy to use and won’t break the bank, Mailshake is the way to go.
We’ve done the heavy lifting of comparing Lemlist vs Mailshake for email, so you can trust our recommendation!
Frequently Asked Questions
Is there a good Mailshake alternative?
While Mailshake is a strong contender, other popular alternatives include Outreach, Salesloft, and Reply.io. The best choice depends on your specific needs and budget.
What are the key features of Mailshake?
Mailshake offers a range of features including email automation, A/B testing, personalization tags, detailed reporting, and integrations with popular CRMs like Salesforce and HubSpot.
Can I use either Lemlist or Mailshake with multiple email addresses?
Yes, both platforms allow you to use multiple email addresses for your cold outreach campaigns. Mailshake allows up to four email addresses on their basic plan, while Lemlist’s plans offer varying numbers of sender addresses.
Is Mailshake software suitable for beginners?
Absolutely! Mailshake is known for its user-friendly interface and ease of use, making it a great choice for beginners who are new to cold email outreach.
What is the main advantage of using Mailshake?
Mailshake offers a powerful combination of affordability, ease of use, and essential features for effective cold email outreach. It’s a great option for businesses of all sizes.
