Best CRM for Insurance Agents: Grow Sales Fast in 2025?

by | Last updated Feb 22, 2025

Best Overall
gohighlevel logo
9.0
  • Digital Marketing Engine
  • Capture New Leads
  • Nurture Leads
  • Automated Booking
  • Create Membership
  • Free Plan Available
  • Paid Plan Starts at $97
Best Value
keap
8.5
  • Automation Builder
  • Powerful CRM
  • Email & Text Marketing
  • Cool Landing Pages
  • Sales Pipeline
  • Free Plan Available
  • Paid Plan Starts at $249
Most Featured
pipedrive
8.0
  • Lead Generation
  • Awesome Deals
  • Faster Projects Delivery
  • Instant Campaigns Setup
  • Deep Insights
  • Free plan available
  • Paid Plans from $14/month
best crm for insurance agents

Ever feel like you’re juggling flaming chainsaws?

Are clients slipping through the cracks? Is paperwork piling up?

Yeah, insurance life can get wild. You’re not alone. Imagine if you could zap all that chaos away.

What if you had a secret weapon to track leads, manage clients, and close deals faster?

This article will show you how the best CRM for insurance agents can be your superhero cape.

Weโ€™ll cut through the noise and show you what works. 

No fluff, just real tips to boost your sales. Let’s get started.

What is the Best CRM for Insurance Agents?

Tired of endless searching? You need a CRM that fits your needs.

No more guessing. Weโ€™ve done the hard work.

Below, find a list of the top CRMs.

Each one will help you streamline your work and boost your sales.

1. Gohighlevel

Gohighlevel is a powerful, all-in-one platform built for marketing agencies.

It helps manage clients and campaigns.

Building digital marketing in GoHighLevel

Our Take

9out of 10

GoHighLevel is a solid choice for agencies and businesses that need a comprehensive marketing solution. The automation features are top-notch, and the white-labeling options are a big plus. However, the pricing may be a barrier for some, and the sheer number of features can feel overwhelming at first.

Key Benefits

  • Automation powerhouse: GoHighLevel lets you automate pretty much anything, from email sequences to appointment scheduling. This frees up your time to focus on what matters most.
  • White-label friendly: Want to offer these tools to your clients under your own brand? GoHighLevel makes it easy with white-labeling options.
  • Built-in courses and training: They have a ton of resources to help you learn the platform and get the most out of it.

Pricing

  • Starter: $97/seat per month.
  • Unlimited: $297/seat per month.
GoHighLevel pricing

Pros

  • All-in-one solution.
  • User-friendly interface.
  • Powerful automation tools.
  • Extensive integrations.
  • Active community & support.

Cons

  • Steep learning curve.
  • It’s pricey for some.
  • Limited customization.

2. Keap

Keap is like a super-powered assistant. It helps you keep track of clients.

You can automate emails and texts. It’s built for small businesses.

Think less work, more sales.

Keap CRM Automation Builder

Our Take

8.5out of 10

Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.

Key Benefits

  • Built-in email marketing: Send targeted emails to your audience.
  • Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
  • Sales pipeline management: Track your deals and identify opportunities.
  • Ecommerce integrations: Connect Keap with your online store to manage orders and customers.

Pricing

Keap offers a free trial and a simple pricing structure to get you started.

  • Starting at $249/month for 2 users and 1500 contacts.
keap pricing

Pros

Cons

  • It can get expensive as you grow.
  • Limited customization options.
  • Not ideal for large enterprises.

3. Pipedrive

Pipedrive is a sales-focused CRM. Itโ€™s built for pipeline management.

It helps you visualize your sales. It’s easy to use.

Pipedrive Homepage

Our Take

8out of 10

Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.

Key Benefits

  • Laser focus on sales: Pipedrive is built to help you close more deals.
  • Visual pipeline management: See exactly where each deal stands.
  • Powerful automation: Automate tasks like sending emails and scheduling appointments.
  • 24/7 support: Get help whenever you need it.

Pricing

Pipedrive offers a 14-day trial to test it before committing. Their paid plans start at $14.90 per user per month (billed annually). Here’s a quick look at what each plan offers:

  • Essential: $14/seat per month.
  • Advanced: $24/seat per month.
  • Professional: $49/seat per month.
  • Power: $59/seat per month.
  • Enterprise: $79/seat per month.
pipedrive pricing

Pros

Cons

  • Limited customization on lower plans.
  • It can be pricey for large teams.
  • Reporting could be more robust.

4. ActiveCampaign

ActiveCampaign is more than just a CRM.

It’s great for email marketing and helps you build strong customer relationships.

Think smart automation.

activecampaign segmentaion new

Our Take

8out of 10

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

Key Benefits

  • Advanced automation: Create complex workflows to nurture leads and automate tasks.
  • Email marketing powerhouse: Send beautiful and effective email campaigns.
  • Built-in CRM: Manage contacts and track interactions.
  • Segmentation and personalization: Target specific groups of contacts with personalized messages.

Pricing

ActiveCampaign offers a 14-day free trial. Paid plans start at $29 monthly for up to 500 contacts and limited features. Here’s a look at their pricing tiers:

  • Starter: $15/month for 1 user.
  • Plus: $49/month for 1 user.
  • Pro: $79/month for 3 user.
  • Enterprise: $145/month for 5 user.
Activecampaign-pricing

Pros

  • Robust automation capabilities.
  • Excellent email deliverability.
  • Detailed reporting and analytics.
  • Great for growing businesses.

Cons

  • It can be complex to learn.
  • Pricing can increase quickly.
  • It’s not as user-friendly as some options.

5. Instantly

Instantly focuses on outbound email.

It helps you find and connect with leads. Itโ€™s excellent for cold outreach.

Instantly-Homepage

Our Take

7.5out of 10

Instantly is a valuable tool for businesses that want to ramp up their outreach efforts. However, it’s important to note that it’s primarily an outreach platform, not a complete CRM solution.

Key Benefits

  • Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
  • Personalized messaging: Tailor your messages to each recipient.
  • Automated follow-ups: Stay top-of-mind without lifting a finger.
  • Detailed analytics: Track your progress and identify what’s working.

Pricing

  • Growth: $30/month for 1000 Contacts.
  • Hypergrowth: $77.6/month for 25,000 contacts.
  • Light Speed: $286.3/month for 500000 emails.
  • Custom: Contact them for pricing.
activecampaign pricing

Pros

  • Great for outreach and lead generation.
  • Powerful automation features.
  • It helps improve response rates.
  • Easy to personalize messages.

Cons

  • It can be expensive for high-volume outreach.
  • The free plan is minimal.
  • Not a full-fledged CRM.

6. Freshsales CRM

Freshsales is a CRM. It’s built for sales teams. It’s simple to use.

It helps you track deals. It has built-in phone and email.

You can manage your pipeline. It’s good for small businesses.

Freshsales Personal Experience

Our Take

7out of 10

Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.

Key Benefits

  • User-friendly interface: Easy to navigate and learn.
  • Built-in phone and email: Connect with customers directly from the platform.
  • AI-powered insights: Get helpful suggestions and predictions.
  • Affordable pricing: Offers a free plan and competitive paid plans.

Pricing

Freshsales CRM has a free forever plan for up to three users. Paid plans start at $15/ user per month. Here’s a look at their pricing tiers:

  • Free: Basic CRM features for small teams.
  • Growth: $9/user per month
  • Pro: $39/user per month
  • Enterprise: $59/user per month
Freshsales Pricing

Pros

  • Intuitive and easy to use.
  • Affordable pricing options.
  • Great for small businesses.
  • Helpful AI-powered features.

Cons

  • Limited customization options.
  • Reporting could be more robust.
  • There are not as many integrations as some competitors

7. HubSpot

HubSpot is a popular CRM that offers many tools.

Itโ€™s great for inbound marketing and is very scalable.

What is Hubspot

Our Take

7.5out of 10

HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.

Key Benefits

  • Free CRM: Start with a free plan with basic CRM features.
  • All-in-one platform: Access a marketing, sales, and service tools suite.
  • Extensive community and resources: Benefit from a wealth of knowledge and support.
  • Inbound marketing focus: Attract and engage leads with valuable content.

Pricing

  • Free Tools: us$0 Free for up to 2 users.
  • Marketing Hub Starter: $15/month/seat
  • Starter Custom Platform: $15/month/seat
  • Marketing Hub Professional: $800/month/seat
hubspot pricing

Pros

  • Comprehensive features and tools.
  • Free CRM option.
  • Strong reputation and brand recognition.
  • Great for inbound marketing.

Cons

  • It can be expensive for small businesses.
  • It can be complex to learn and use.
  • Some features are limited to lower plans.

8. Monday CRM

Monday.com CRM is a visual platform.

It helps manage sales and projects. It’s very customizable.

monday CRM homepage

Our Take

6.5out of 10

Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM. However, it may not be best for those with complex sales needs or large teams.

Key Benefits

  • Visually appealing interface: Easy to navigate and understand.
  • Flexible and customizable: Adapt the platform to your specific needs.
  • Collaboration features: Work seamlessly with your team.
  • Integrations with popular apps: Connect with your favorite business tools.

Pricing

  • Free: $0/ 2 seats per month
  • Basic: $9/ seat per month
  • Standard: $12/seat per month
  • Pro: $19/ seat per month
  • Enterprise: Custom pricing.
Monday CRM pricing

Pros

  • Visually appealing and user-friendly.
  • Flexible and customizable workflows.
  • Great for team collaboration.
  • Integrates with popular apps.

Cons

  • It can be expensive for large teams.
  • Limited reporting capabilities.
  • Not as feature-rich as some competitors.

9. Insightly

Insightly blends CRM and project management.

It’s designed for small to mid-sized businesses. It helps you track leads and manage projects.

You can see relationships between contacts. It’s like having two tools in one.

What is Insightly

Our Take

7out of 10

Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.

Key Benefits

  • Scalable for growth: Adapt the platform as your business expands.
  • Project management features: Keep your projects organized and on track.
  • Customizable dashboards and reports: Get the insights you need to make informed decisions.
  • Integrations with popular apps: Connect with your favorite business tools.

Pricing

  • Plus: $29/user per month
  • Professional: $49/user per month
  • Enterprise: $99/user per month
Insightly pricing

Pros

  • Scalable for businesses of all sizes.
  • Includes project management features.
  • Customizable dashboards and reports.
  • Integrates with popular apps.

Cons

  • It can be complex to learn and use.
  • Some features are limited to lower plans.
  • It can be expensive for large teams.

10. Clickfunnels

ClickFunnels is a platform for building sales funnels.

It’s designed for marketing and sales. It helps you create landing pages and sales pages.

You can automate your sales process. It’s good for coaches selling courses.

Click-funnels-products

Our Take

5.5out of 10

ClickFunnels is a user-friendly platform for building sales funnels. It’s a good option for beginners. However, it can be expensive and lacks advanced customization.

Try ClickFunnels For free Read Full Review

Key Benefits

ClickFunnels focuses on building high-converting sales funnels. It offers a 14-day free trial.

  • Drag-and-Drop Builder: Easily create landing pages and funnels.
  • Templates: Choose from pre-designed templates.
  • A/B Testing: Test different versions of your funnels.
  • Email Marketing: Integrate with email marketing platforms.
  • Membership Sites: Create membership sites.

Pricing

  • Startup: $81/month for 3 Brand workspaces, 3 Team Members, Unlimited Funnels, and Unlimited Courses.
  • Pro: $248/month for 10 Brand workspaces, 10 Team Members, unlimited Funnels, and Unlimited Courses.
clickfunnels pricing

Pros

  • Powerful automation features.
  • Comprehensive Features
  • User-friendly Interface

Cons

  • Limited Customization
  • Learning Curve
  • Not a full-fledged CRM.

11. Capsule

Capsule CRM is a simple CRM that helps manage contacts and deals.

It’s also easy to set up.

Capsule Homepage

Our Take

6out of 10

Capsule CRM is a solid choice for small businesses needing a simple and affordable way to manage contacts and track sales. It’s easy to learn and use, but may not be the best fit for businesses with complex sales processes or advanced automation needs.

Key Benefits

Capsule CRM is known for being easy to use and affordable. It offers a 30-day free trial.

  • Contact Management: Organize all your customer details.
  • Sales Pipeline: Track deals and opportunities.
  • Tasks and Calendar: Stay organized with reminders and deadlines.
  • Collaboration: Share contacts and deals with your team.
  • Integrations: Connect with other business tools like Google Workspace.

Pricing

  • Starter: $18/month for 30,000 Contacts
  • Growth: $36/month for 60,000 Contacts.
  • Advanced: $54/month for 120,000 Contacts.
  • Ultimate: $72/mo For 240,000 Contacts, Custom Training.
capsule crm pricing

Pros

  • Simple to use.
  • Affordable pricing.
  • Great for small teams.

Cons

  • Limited features.
  • Not ideal for complex sales.

What to look for when buying best CRM for insurance agents?

  • Ease of Use: Is it simple to navigate?
  • Integration: Does it work with your existing tools?
  • Automation: Can it automate tasks?
  • Mobile Access: Can you use it on the go?
  • Reporting: Does it provide valuable insights?
  • Customer Support: Is help readily available?
  • Scalability: Can it grow with your business?
  • Industry-Specific Features: Does it have features specific to the insurance industry?
  • Pricing: Does it fit your budget?

How Can a CRM Benefit You?

Imagine having more time. A good CRM helps you automate tasks.

You spend less time on paperwork. Instead, you focus on clients.

This means more sales and better relationships. You can track leads and manage policies easily.

With a CRM, you get organized. No more lost contacts or missed follow-ups.

You see all client data in one place. You can personalize your approach.

This leads to happier clients and repeat business.

Plus, you get insights into your sales process. You see what works and what doesn’t.

Ultimately, a CRM boosts your efficiency. You close deals faster.

You build a more substantial business. It’s like having a virtual assistant.

Buyer’s Guide

To find the best CRM for insurance agents, we followed a detailed process:

  • Feature Evaluation: We assessed each CRM based on its core functionalities. We checked for features that specifically cater to the needs of insurance professionals.
  • Pricing Comparison: We analyzed the pricing structures of each CRM to determine their value for money. We noted any free trials or plans.
  • User Experience: We tested each CRM to evaluate its ease of use and user interface.
  • Customer Support: We examined the availability and quality of customer support, including live chat, documentation, and community forums.
  • Negative Feedback: We analyzed user reviews and feedback to identify potential drawbacks or limitations of each CRM.
  • Support and Refund Policies: We checked for any support resources or refund policies that each platform provided.

Wrapping Up

Picking the right CRM can feel burdensome. But it doesn’t have to be.

We covered the top options. Each one has its strengths.

Think about your needs. Do you need strong automation?

Or, maybe simple contact management is enough?

We did the hard work, so you don’t have to.

We looked at features, pricing, and user reviews.

Our goal is to help you make the best choice. A good CRM can change your business.

It saves time and boosts sales. Trust our research.

Find the right tool and watch your business grow.

Frequently Asked Questions

Why are CRMs important for insurance agents?

CRMs help insurance agents manage client information and sales activities. A CRM system enables you toย stay on top of every client. It streamlines the insurance process. This allows agents to focused more on addressing client needs. It helps improve customer interactions, sales, and marketing.

What are the best CRMs for insurance agents?

The best CRM software for insurance varies depending on needs. Options include Keap, HubSpot, and Pipedrive. These CRMs for insurance agents offer features like sales automation and customer data management. They help agents manage their entire insurance workflow.

Can a CRM help manage multiple insurance policies?

Yes, a good insurance CRM system can manage multiple policies in a single system. This management solution allows agents to access all client information and policies in one place, soย clients donโ€™t have to wait for information.

How does CRM software help with insurance sales?

CRM software helps by tracking leads and managing sales activities. It automates follow-ups and provides insights into sales performance. A sales CRM can also help you identify trends in the insurance market. It makes insurance sales more efficient.

What should independent insurance agents look for when choosing a CRM?

Independent insurance agents should look forย CRM insurance that is easy to use and integrates with existing tools. CRMs offerย features like contact management, automation, and reporting. They should also helpย agents manage claims quickly and improve customer retention.

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