Best CRM for Small Construction Business: Top Picks in 2025?

by | Last updated Feb 22, 2025

Best Overall
gohighlevel logo
9.0
  • Digital Marketing Engine
  • Capture New Leads
  • Nurture Leads
  • Automated Booking
  • Create Membership
  • Free Plan Available
  • Paid Plan Starts at $97
Best Value
keap
8.5
  • Automation Builder
  • Powerful CRM
  • Email & Text Marketing
  • Cool Landing Pages
  • Sales Pipeline
  • Free Plan Available
  • Paid Plan Starts at $249
Most Featured
ActiveCampaign logo
8.0
  • Email Marketing
  • Dynamic Content
  • Custom Landing Pages
  • Integrated AI
  • Segmentation & Targeting
  • Free Plan Available
  • Paid Plan Starts at $15
best crm for small construction business

Ever feel like your construction projects are a bitโ€ฆ chaotic? 

Keep track of clients, jobs, and all that paperwork. It’s a mess. 

Imagine if you had a magic tool that organized everything.

A tool that made your life easier. Well, good news!

We’re diving into the best CRM for trim construction business options.

And trust me, you’ll want to see these. Think less stress, more cash. Who doesn’t want that?

What is the Best CRM for Your Small Construction Business?

Picking the right software can feel like finding a needle in a haystack.

You’ve got projects to finish, and who has time for endless research?

Don’t worry; we did the work for you. We looked at tons of options.

Here’s a list that cuts to the chase.

1. Gohighlevel

GoHighLevel is a beast. It’s an all-in-one platform.

It’s for agencies and marketers. It has everything. CRM, marketing, sales.

It’s powerful. It’s good for managing many clients.

Building digital marketing in GoHighLevel

Our Take

9out of 10

GoHighLevel is a solid choice for agencies and businesses that need a comprehensive marketing solution. The automation features are top-notch, and the white-labeling options are a big plus. However, the pricing may be a barrier for some, and the sheer number of features can feel overwhelming at first.

Key Benefits

  • Automation powerhouse: GoHighLevel lets you automate pretty much anything, from email sequences to appointment scheduling. This frees up your time to focus on what matters most.
  • White-label friendly: Want to offer these tools to your clients under your own brand? GoHighLevel makes it easy with white-labeling options.
  • Built-in courses and training: They have a ton of resources to help you learn the platform and get the most out of it.

Pricing

  • Starter: $97/seat per month.
  • Unlimited: $297/seat per month.
GoHighLevel pricing

Pros

  • All-in-one solution.
  • User-friendly interface.
  • Powerful automation tools.
  • Extensive integrations.
  • Active community & support.

Cons

  • Steep learning curve.
  • It’s pricey for some.
  • Limited customization.

2. Keap

Keap is for small businesses.

It focuses on marketing automation, helps with lead capture and follow-up, & is suitable for automating tasks.

Keap CRM Automation Builder

Our Take

8.5out of 10

Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.

Key Benefits

  • Built-in email marketing: Send targeted emails to your audience.
  • Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
  • Sales pipeline management: Track your deals and identify opportunities.
  • Ecommerce integrations: Connect Keap with your online store to manage orders and customers.

Pricing

Keap offers a free trial and a simple pricing structure to get you started.

  • Starting at $249/month for 2 users and 1500 contacts.
keap pricing

Pros

Cons

  • It can get expensive as you grow.
  • Limited customization options.
  • Not ideal for large enterprises.

3. ActiveCampaign

ActiveCampaign is powerful for email marketing and has CRM features that help with automation.

It’s suitable for complex campaigns.

activecampaign segmentaion new

Our Take

8out of 10

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

Key Benefits

  • Advanced automation: Create complex workflows to nurture leads and automate tasks.
  • Email marketing powerhouse: Send beautiful and effective email campaigns.
  • Built-in CRM: Manage contacts and track interactions.
  • Segmentation and personalization: Target specific groups of contacts with personalized messages.

Pricing

ActiveCampaign offers a 14-day free trial. Paid plans start at $29 monthly for up to 500 contacts and limited features. Here’s a look at their pricing tiers:

  • Starter: $15/month for 1 user.
  • Plus: $49/month for 1 user.
  • Pro: $79/month for 3 user.
  • Enterprise: $145/month for 5 user.
Activecampaign-pricing

Pros

  • Robust automation capabilities.
  • Excellent email deliverability.
  • Detailed reporting and analytics.
  • Great for growing businesses.

Cons

  • It can be complex to learn.
  • Pricing can increase quickly.
  • It’s not as user-friendly as some options.

4. Pipedrive

Pipedrive is built for sales.

It focuses on the sales pipeline and helps you see where deals are.

It’s simple and visual. You can drag and drop deals, making sales tracking easy.

Pipedrive Homepage

Our Take

8out of 10

Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.

Key Benefits

  • Laser focus on sales: Pipedrive is built to help you close more deals.
  • Visual pipeline management: See exactly where each deal stands.
  • Powerful automation: Automate tasks like sending emails and scheduling appointments.
  • 24/7 support: Get help whenever you need it.

Pricing

Pipedrive offers a 14-day trial to test it before committing. Their paid plans start at $14.90 per user per month (billed annually). Here’s a quick look at what each plan offers:

  • Essential: $14/seat per month.
  • Advanced: $24/seat per month.
  • Professional: $49/seat per month.
  • Power: $59/seat per month.
  • Enterprise: $79/seat per month.
pipedrive pricing

Pros

Cons

  • Limited customization on lower plans.
  • It can be pricey for large teams.
  • Reporting could be more robust.

5. Instantly

It instantly focuses on outbound email, helping you find and contact leads.

It’s good for cold outreach.

Instantly-Homepage

Our Take

7.5out of 10

Instantly is a valuable tool for businesses that want to ramp up their outreach efforts. However, it’s important to note that it’s primarily an outreach platform, not a complete CRM solution.

Key Benefits

  • Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
  • Personalized messaging: Tailor your messages to each recipient.
  • Automated follow-ups: Stay top-of-mind without lifting a finger.
  • Detailed analytics: Track your progress and identify what’s working.

Pricing

  • Growth: $30/month for 1000 Contacts.
  • Hypergrowth: $77.6/month for 25,000 contacts.
  • Light Speed: $286.3/month for 500000 emails.
  • Custom: Contact them for pricing.
activecampaign pricing

Pros

  • Great for outreach and lead generation.
  • Powerful automation features.
  • It helps improve response rates.
  • Easy to personalize messages.

Cons

  • It can be expensive for high-volume outreach.
  • The free plan is minimal.
  • Not a full-fledged CRM.

6. HubSpot

HubSpot is a big name in the CRM world. It’s a complete platform.

It has tools for everything. CRM, marketing, sales, and service.

It’s powerful. It’s good for growing businesses.

What is Hubspot

Our Take

7.5out of 10

HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.

Key Benefits

  • Free CRM: Start with a free plan with basic CRM features.
  • All-in-one platform: Access a marketing, sales, and service tools suite.
  • Extensive community and resources: Benefit from a wealth of knowledge and support.
  • Inbound marketing focus: Attract and engage leads with valuable content.

Pricing

  • Free Tools: us$0 Free for up to 2 users.
  • Marketing Hub Starter: $15/month/seat
  • Starter Custom Platform: $15/month/seat
  • Marketing Hub Professional: $800/month/seat
hubspot pricing

Pros

  • Comprehensive features and tools.
  • Free CRM option.
  • Strong reputation and brand recognition.
  • Great for inbound marketing.

Cons

  • It can be expensive for small businesses.
  • It can be complex to learn and use.
  • Some features are limited to lower plans.

7. Freshsales CRM

Freshsales is a CRM that’s refreshingly simple.

It’s designed for sales teams and focuses on helping you close deals.

It has a clean interface and built-in tools for phone and email.

You can easily manage your sales pipeline and track all client interactions.

It’s a good option for small businesses and those new to CRMs.

Freshsales Personal Experience

Our Take

7out of 10

Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.

Key Benefits

  • User-friendly interface: Easy to navigate and learn.
  • Built-in phone and email: Connect with customers directly from the platform.
  • AI-powered insights: Get helpful suggestions and predictions.
  • Affordable pricing: Offers a free plan and competitive paid plans.

Pricing

Freshsales CRM has a free forever plan for up to three users. Paid plans start at $15/ user per month. Here’s a look at their pricing tiers:

  • Free: Basic CRM features for small teams.
  • Growth: $9/user per month
  • Pro: $39/user per month
  • Enterprise: $59/user per month
Freshsales Pricing

Pros

  • Intuitive and easy to use.
  • Affordable pricing options.
  • Great for small businesses.
  • Helpful AI-powered features.

Cons

  • Limited customization options.
  • Reporting could be more robust.
  • There are not as many integrations as some competitors

8. Monday CRM

Monday.com CRM is flexible. It’s like a digital whiteboard, and you can customize it.

It’s also suitable for project management, not just sales.

monday CRM homepage

Our Take

6.5out of 10

Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM. However, it may not be best for those with complex sales needs or large teams.

Key Benefits

  • Visually appealing interface: Easy to navigate and understand.
  • Flexible and customizable: Adapt the platform to your specific needs.
  • Collaboration features: Work seamlessly with your team.
  • Integrations with popular apps: Connect with your favorite business tools.

Pricing

  • Free: $0/ 2 seats per month
  • Basic: $9/ seat per month
  • Standard: $12/seat per month
  • Pro: $19/ seat per month
  • Enterprise: Custom pricing.
Monday CRM pricing

Pros

  • Visually appealing and user-friendly.
  • Flexible and customizable workflows.
  • Great for team collaboration.
  • Integrates with popular apps.

Cons

  • It can be expensive for large teams.
  • Limited reporting capabilities.
  • Not as feature-rich as some competitors.

9. Insightly

Insightly is a bit different. It’s like a mix of CRM and project management.

It’s designed for small to mid-sized businesses.

It helps you track leads and manage projects all in one place.

You can even see the relationships between your contacts.

Think of it as a tool for building and nurturing relationships, not just closing deals.

What is Insightly

Our Take

7out of 10

Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.

Key Benefits

  • Scalable for growth: Adapt the platform as your business expands.
  • Project management features: Keep your projects organized and on track.
  • Customizable dashboards and reports: Get the insights you need to make informed decisions.
  • Integrations with popular apps: Connect with your favorite business tools.

Pricing

  • Plus: $29/user per month
  • Professional: $49/user per month
  • Enterprise: $99/user per month
Insightly pricing

Pros

  • Scalable for businesses of all sizes.
  • Includes project management features.
  • Customizable dashboards and reports.
  • Integrates with popular apps.

Cons

  • It can be complex to learn and use.
  • Some features are limited to lower plans.
  • It can be expensive for large teams.

10. Folk

Folk is a new kind of CRM. It’s focused on relationships.

It helps you build deeper connections with clients.

It’s designed for individuals and small teams. It’s simple and easy to use.

Folk CRM

Our Take

5.5out of 10

Folk is a refreshing take on CRM, prioritizing relationships and simplicity. It’s a great option for individuals and small teams who want to build stronger connections with their clients. However, it may not have all the bells and whistles of larger platforms.

Key Benefits

  • Relationship-centric: Focuses on building strong relationships.
  • Simple interface: Easy to navigate and learn.
  • Collaboration tools: Work seamlessly with your team.
  • Personalized outreach: Send tailored messages to clients.
  • Free plan available: Get started at no cost.

Pricing

  • Standard: $20/month for 2000 emails/member/month, 500 enrichments, 1 email domain.
  • Premium: $248/month for 5000 emails/member, 1000 enrichments, 3 email domains.
  • Custom: Custom Pricing.
folk pricing

Pros

  • Simple and intuitive
  • Focuses on relationships
  • Easy to learn and use

Cons

  • Relatively new product
  • Limited advanced feature
  • Best for small teams

11. Capsule

Capsule CRM is a simple, affordable, and user-friendly CRM.

It’s a good option for smaller hotels looking for a straightforward solution.

Capsule Homepage

Our Take

6out of 10

Capsule CRM is a solid choice for small businesses needing a simple and affordable way to manage contacts and track sales. It’s easy to learn and use, but may not be the best fit for businesses with complex sales processes or advanced automation needs.

Key Benefits

Capsule CRM is known for being easy to use and affordable. It offers a 30-day free trial.

  • Contact Management: Organize all your customer details.
  • Sales Pipeline: Track deals and opportunities.
  • Tasks and Calendar: Stay organized with reminders and deadlines.
  • Collaboration: Share contacts and deals with your team.
  • Integrations: Connect with other business tools like Google Workspace.

Pricing

  • Starter: $18/month for 30,000 Contacts
  • Growth: $36/month for 60,000 Contacts.
  • Advanced: $54/month for 120,000 Contacts.
  • Ultimate: $72/mo For 240,000 Contacts, Custom Training.
capsule crm pricing

Pros

  • Simple to use.
  • Affordable pricing.
  • Great for small teams.

Cons

  • Limited features.
  • Not ideal for complex sales.

What to Look for When buying the best CRM for a small construction business?

  • Construction-Specific Features: Does it handle project tracking, estimates, and change orders?
  • Mobile Accessibility: Can your team access it from job sites?
  • Integration with Accounting: Does it connect with your accounting software?
  • Ease of Use: Is it simple for your team to learn and use?
  • Scalability: Can it grow with your business?
  • Customer Support: Does it offer good support for when you need help?
  • Cost: Does it fit your budget?
  • Reporting: Can it produce reports that help you make decisions?

How Can Best CRM for Small Construction Businesses Benefit You?

Imagine having all your project details, client communication, and scheduling in one place.

A good CRM can make that a reality. It organizes your leads and tracks projects.

This means less time chasing paperwork and more time building.

You can see where your projects stand and predict future needs.

With a CRM, you can improve client relationships.

You can keep track of their preferences and needs.

This leads to better customer satisfaction & repeat business. 

You can assign tasks, track progress, and ensure everyone is on the same page.

This leads to better project outcomes & higher profits.

Buyers Guide

Here’s how we found the best CRM options:

  • We read reviews and tested many CRM systems designed for the construction industry.
  • We compared the pricing of each CRM solution to see which offered the best value.
  • We examined the key features that help construction businesses, such as project management, estimating, and client tracking.
  • We noted the negatives of each CRM for construction companies, such as limitations or missing tools.
  • We checked for support options and refund policies to ensure reliability.
  • We analyzed how each CRM software works for construction companies and how it manages customer relationship management.
  • We determined which construction software was worth mentioning.

Wrapping Up

Choosing the right CRM can change your business. We looked at many options.

Each has its strengths. HubSpot is powerful. Pipedrive is excellent for sales.

Monday.com is flexible. Think about your needs.

Do you need project management? Or just sales tools? Consider your budget, too.

Don’t pick something too expensive. We’ve done the hard work.

We tested and researched. You can trust our picks.

Could you find the best CRM? This will help your business grow.

Pick what fits your needs best.

Got it, here’s the FAQ section with H3 headings:

Frequently Asked Questions

What makes a CRM the best for construction companies?

The best CRM for construction companies helps them manage projects, clients, and estimates. It should also beย designed to help construction businesses track construction process details. Good construction CRM software often integratesย with accounting software like QuickBooks. It must also be suitable for construction sites, with a good mobile CRM option.

Can a CRM improve my construction project management?

Yes, a CRM system can help immensely.ย Project management and CRM work together. A good management software for construction helps track tasks, deadlines, and budgets. This ensures everyone, from construction managers to general contractors, stays informed. It helps construction teams remain organized throughout the construction process.

What features should I look for in construction CRM software?

Look for features like estimating, project tracking, client communication, and mobile access. The CRM should allow you to manage leads, contracts, and changes. Construction CRM systems should also offer reporting to see how your business is doing. Integrating CRM with other tools is also essential.

Is a free CRM option good for small contractors?

A free CRM can be a good start for small contractors. It lets you test the software. However, free versions often have limited features. As your business grows, you may need to upgrade to a paid plan. Consider choosing a CRM with scalable options.

How does a CRM help with client relationships in construction?

A CRM helps construction businesses build strong client relationships. It stores client information, communication history, and project details, allowing personalized service. Aย CRM also offers tools to track client interactions and follow-ups, leading to better customer satisfaction and repeat business.

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