Picking the right CRM is tough, right?
You’re looking at Keap vs Close CRM, and honestly, you just want to know which one will work best for you.
It’s a big decision; getting it wrong could mean wasted time and money.
We’re going to break down Keap vs Close CRM in plain English.
We’ll look at what each one does best, and help you figure out which one really wins for your needs.
Let’s find the right tool so you can get back to what matters: growing your business.
Overview
We’ve put Keap and Close CRM through their paces, testing their features, usability, and performance.
This hands-on experience allows us to provide a real-world comparison, not just a list of specs.
Close CRM’s built-in calling, email sequences, and automation boost sales and productivity.
Pricing: It has a free plan. The premium plan starts at $19/month.
Key Features:
- Built-in Calling
- Email Sequencing
- Sales Pipeline Management
What is Keap?
Ever feel like you’re juggling too many things at once? Keap gets that.
It’s a CRM designed to simplify your business. Think of it as your all-in-one tool for sales and marketing.
Keap helps you organize contacts, automate tasks, and close more deals.
It’s especially great for small businesses and entrepreneurs who want to save time and grow faster.
Ready to see if Keap is the CRM you’ve been looking for? Thousands of businesses trust Keap. Join them and see how it can change your Business!
Key Benefits
Keap’s strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:
- Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
- E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
- Sales pipeline management: Track deals, manage your sales process, and identify bottlenecks.
- Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
- Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.
Pricing
Pricing: Starts at $249/month, and chat with them to get their features.
Pros
Cons
What is Close CRM?
Close CRM is a sales-focused CRM built for closing deals.
It helps sales teams track leads and manage their pipelines.
It’s designed to make sales reps more efficient. Think of it as your sales command center.
Boost sales and productivity with Close CRM’s built-in calling, email sequences, and automation.
Key Benefits
- Built-in calling: Make and receive calls directly within Close.
- Powerful email sequences: Automate your outreach and follow-up.
- Advanced reporting: Track your progress and identify areas for improvement.
- Sales automation: Streamline repetitive tasks and save time.
- Dedicated support: Get help from their expert team when you need it.
Pricing
- Base: $19/month
- Startup: $49/month
- Professional: $99/month
- Enterprise: $139/month
- Custom: Talk to sales
Pros
Cons
Feature Comparison
Let’s dive into the core features.
We’ll compare these two CRM software options side-by-side, focusing on the key areas that matter most to your business.
Marketing Automation
Keap, formerly known as Infusionsoft, is known for its robust marketing automation.
It excels at creating complex campaigns, email sequences, and automated follow-ups.
Close CRM, while offering email integration, has a more basic approach.
If marketing automation is your priority, Keap has a significant edge.
Ease of Use
Ease of use is where Close CRM often shines. Its interface is clean and intuitive, making it easy for sales teams to adopt.
Keap, while powerful, can have a steeper learning curve due to its extensive features.
If quick setup and user-friendliness are vital, Close CRM is the better choice.
CRM Software and Sales Focus
Close CRM is designed specifically for sales teams.
Its focus is streamlining the sales process with features like built-in calling and lead management.
Keap, while offering sales tools, is a more comprehensive customer relationship management system.
Close CRM is a better pick for sales-centric businesses.
Landing Page and Lead Capture
Keap provides built-in landing page creation and leads capture tools essential for generating and nurturing leads.
Close CRM lacks these features, requiring integrations with other tools.
If you need integrated landing page capabilities, Keap is the superior option.
E-commerce Integration
Keap offers strong e-commerce integrations, allowing for seamless tracking of customer purchases and interactions.
Close CRM’s e-commerce features are more limited.
If you run an online store, Keap has a clear advantage.
Dashboard and Reporting
Close CRM’s dashboard provides a clear overview of sales activities and performance metrics.
Keap offers more detailed reporting, though navigating it can be more complex.
Close CRM is the way to go if you prefer a simple, clean dashboard.
If you need deep analytical reporting, Keap may be a better option.
Comparison to Salesforce and Hubspot
Neither Keap nor Close CRM matches the scale of Salesforce or the broad marketing reach of Hubspot.
However, Keap offers some of the marketing automation found in Hubspot, and Close CRM focuses on sales in a way that some smaller teams find more usable than Salesforce.
Depending upon the size and needs of a company, the comparison between these products and the larger competitors will vary.
What to Look for When Choosing CRM Software?
- Scalability: Can the CRM grow with your business?
- Mobile App: Is there a robust mobile app for on-the-go access?
- Customer Support: What level of support is offered?
- Training Resources: Are there adequate training materials for your team?
- Security: What security measures are in place to protect your data?
- Trial Period: Does the vendor offer a trial period to test the software?
- User Reviews: What are other users saying about the CRM?
- Industry-Specific Needs: Does the CRM cater to your industry’s requirements?
- Budget: Consider the total cost of ownership, including implementation and training.
Final Verdict: Our Pick
Choosing between Keap and Close CRM depends heavily on your specific needs.
If robust marketing automation and e-commerce integrations are paramount, Keap is the stronger choice.
However, for sales-focused teams prioritizing ease of use and a streamlined sales process, Close CRM offers a more intuitive experience.
Having tested both platforms extensively, we understand their nuances.
We’ve seen firsthand how these tools impact different business models.
Ultimately, by considering your business’s priorities, you can make an informed decision and select the right CRM for your growth.
Frequently Asked Questions
Is Keap better for marketing automation than Close CRM?
Yes, Keap excels in marketing automation. It offers advanced email sequences, campaign building, and lead nurturing features. Close CRM has basic email integration, but Keap’s capabilities are significantly more robust for complex marketing needs.
Which is easier to use, Keap or Close CRM?
Close CRM is generally considered easier to use. Its interface is intuitive and sales-focused. Keap, while powerful, has a steeper learning curve due to its extensive features, which can be overwhelming for some users.
Does Close CRM have e-commerce integrations?
Close CRM’s e-commerce integrations are limited compared to Keap. Keap offers strong e-commerce functionalities, allowing for better tracking of customer purchases. Close CRM focuses more on sales-specific features.
Which CRM is better for a small sales team?
Close CRM is often preferred by small sales teams. Its streamlined interface and sales-centric tools make it easy to adopt and use. Its focus on the sales pipeline is great for teams that are dedicated to closing deals.
Can Keap replace a dedicated marketing platform?
Keap can replace many aspects of a dedicated marketing platform, especially for small to medium-sized businesses. Its marketing automation and landing page features are comprehensive. However, large enterprises may still require more specialized tools.
