Best CRM Software for Accountants: To try in 2025?

by | Last updated Feb 27, 2025

Best Overall
Monday
9.0
  • Monday AI
  • Integrations Center
  • Smart Workflow Automation
  • Kanban Board
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  • Free plan available
  • Paid Plans from $9/month
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gohighlevel logo
8.5
  • Digital Marketing Engine
  • Capture New Leads
  • Nurture Leads
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clickup
8.0
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best crm software for accountants

Ever feel like you’re juggling flaming chainsaws? You’re not alone.

Accountants, you’ve got clients, deadlines, and paperwork. It’s a lot. 

Wouldn’t it be sweet to have a magic helper?

Clients are happy, work flowing, and maybe, you get to leave on time.

That’s where the best CRM software for accountants comes in.

This isn’t just tech talk. It’s about getting your life back.

Want to know which tools make your day easier? Stick around. 

What is the Best CRM Software for Accountants?

Tired of sifting through endless options? You need a CRM that fits your accounting world.

We get it. You want something that works, not more headaches.

Let’s cut to the chase and find the tools that can help you win back your time.

1. Monday CRM

Monday CRM is part of Monday.com.

It is flexible and visual, helps with workflows, and suits team collaboration.

monday CRM homepage

Our Take

9out of 10

Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM. However, it may not be best for those with complex sales needs or large teams.

Key Benefits

  • Visually appealing interface: Easy to navigate and understand.
  • Flexible and customizable: Adapt the platform to your specific needs.
  • Collaboration features: Work seamlessly with your team.
  • Integrations with popular apps: Connect with your favorite business tools.

Pricing

  • Free: $0/ 2 seats per month
  • Basic: $9/ seat per month
  • Standard: $12/seat per month
  • Pro: $19/ seat per month
  • Enterprise: Custom pricing.
Monday CRM pricing

Pros

  • Visually appealing and user-friendly.
  • Flexible and customizable workflows.
  • Great for team collaboration.
  • Integrates with popular apps.

Cons

  • It can be expensive for large teams.
  • Limited reporting capabilities.
  • Not as feature-rich as some competitors.

2. Gohighlevel

GoHighLevel is an all-in-one platform. It’s for marketing agencies.

It combines many tools. It’s good for client management.

Building digital marketing in GoHighLevel

Our Take

8.5out of 10

GoHighLevel is a solid choice for agencies and businesses that need a comprehensive marketing solution. The automation features are top-notch, and the white-labeling options are a big plus. However, the pricing may be a barrier for some, and the sheer number of features can feel overwhelming at first.

Key Benefits

  • Automation powerhouse: GoHighLevel lets you automate pretty much anything, from email sequences to appointment scheduling. This frees up your time to focus on what matters most.
  • White-label friendly: Want to offer these tools to your clients under your own brand? GoHighLevel makes it easy with white-labeling options.
  • Built-in courses and training: They have a ton of resources to help you learn the platform and get the most out of it.

Pricing

  • Starter: $97/seat per month.
  • Unlimited: $297/seat per month.
GoHighLevel pricing

Pros

Cons

  • Steep learning curve.
  • It’s pricey for some.
  • Limited customization.

3. ClickUp

ClickUp is an all-in-one productivity platform.

It includes CRM features. It’s highly customizable.

clickup homepage

Our Take

8out of 10

It has many tools. It can be complex. Free version is good.

Key Benefits

  • All-in-one platform.
  • Customizable workflows.
  • Task and project management.
  • Time tracking built-in.
  • Free version available.

Pricing

  • Free Forever: 100MB Storage, Unlimited tasks, unlimited free plan members.
  • Unlimited: $7/mo – Unlimited storage, unlimited integrations, Unlimited adashboards.
  • Business: $12/mo – Google SSO, Unlimited Teams, Custom Exporting.
  • Enterprise: Contact Sales for pricing.
clickup pricing

Pros

  • All-in-one platform.
  • Highly customizable.
  • Free plan is good.

Cons

  • Can be overwhelming.
  • Steep learning curve.

4. Pipedrive

Pipedrive is a sales-focused CRM built for sales pipelines.

It helps track deals and is visually appealing and easy to use.

Pipedrive Homepage

Our Take

8out of 10

Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.

Key Benefits

  • Laser focus on sales: Pipedrive is built to help you close more deals.
  • Visual pipeline management: See exactly where each deal stands.
  • Powerful automation: Automate tasks like sending emails and scheduling appointments.
  • 24/7 support: Get help whenever you need it.

Pricing

Pipedrive offers a 14-day trial to test it before committing.

Their paid plans start at $14.90 per user per month (billed annually). Here’s a quick look at what each plan offers:

  • Essential: $14/seat per month.
  • Advanced: $24/seat per month.
  • Professional: $49/seat per month.
  • Power: $59/seat per month.
  • Enterprise: $79/seat per month.
pipedrive pricing

Pros

Cons

  • Limited customization on lower plans.
  • It can be pricey for large teams.
  • Reporting could be more robust.

5. HubSpot

HubSpot is a big deal. It’s a CRM, which means it helps you manage clients.

However, it does a lot more.

Think marketing, sales, and serviceโ€”all in one place.

It’s built to grow your business, easy to use, and powerful.

What is Hubspot

Our Take

8out of 10

HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.

Key Benefits

  • Free CRM: Start with a free plan with basic CRM features.
  • All-in-one platform: Access a marketing, sales, and service tools suite.
  • Extensive community and resources: Benefit from a wealth of knowledge and support.
  • Inbound marketing focus: Attract and engage leads with valuable content.

Pricing

  • Free Tools: us$0 Free for up to 2 users.
  • Marketing Hub Starter: $15/month/seat
  • Starter Custom Platform: $15/month/seat
  • Marketing Hub Professional: $800/month/seat
hubspot pricing

Pros

  • Comprehensive features and tools.
  • Free CRM option.
  • Strong reputation and brand recognition.
  • Great for inbound marketing.

Cons

  • It can be expensive for small businesses.
  • It can be complex to learn and use.
  • Some features are limited to lower plans.

6. Keap

Keap is for small businesses.

It focuses on automation, helps with sales and marketing, is designed to save time, and helps manage client relationships.

Keap CRM Automation Builder

Our Take

7.5out of 10

Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.

Key Benefits

  • Built-in email marketing: Send targeted emails to your audience.
  • Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
  • Sales pipeline management: Track your deals and identify opportunities.
  • Ecommerce integrations: Connect Keap with your online store to manage orders and customers.

Pricing

Keap offers a free trial and a simple pricing structure to get you started.

  • Starting at $249/month for 2 users and 1500 contacts.
keap pricing

Pros

Cons

7. ActiveCampaign

ActiveCampaign is for marketing automation.

It does CRM, too. It’s suitable for email marketing. It helps automate tasks.

activecampaign segmentaion new

Our Take

7.5out of 10

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

Key Benefits

  • Advanced automation: Create complex workflows to nurture leads and automate tasks.
  • Email marketing powerhouse: Send beautiful and effective email campaigns.
  • Built-in CRM: Manage contacts and track interactions.
  • Segmentation and personalization: Target specific groups of contacts with personalized messages.

Pricing

ActiveCampaign offers a 14-day free trial. Paid plans start at $29 monthly for up to 500 contacts and limited features. Here’s a look at their pricing tiers:

  • Starter: $15/month for 1 user.
  • Plus: $49/month for 1 user.
  • Pro: $79/month for 3 user.
  • Enterprise: $145/month for 5 user.
Activecampaign-pricing

Pros

Cons

  • It can be complex to learn.
  • Pricing can increase quickly.
  • It’s not as user-friendly as some options.

8. Freshsales CRM

Freshsales is a sales CRM from Freshworks.

It’s easy to use and helps with lead management.

Freshsales Personal Experience

Our Take

7out of 10

Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.

Key Benefits

  • User-friendly interface: Easy to navigate and learn.
  • Built-in phone and email: Connect with customers directly from the platform.
  • AI-powered insights: Get helpful suggestions and predictions.
  • Affordable pricing: Offers a free plan and competitive paid plans.

Pricing

Freshsales CRM has a free forever plan for up to three users. Paid plans start at $15/ user per month. Here’s a look at their pricing tiers:

  • Free: Basic CRM features for small teams.
  • Growth: $9/user per month
  • Pro: $39/user per month
  • Enterprise: $59/user per month
Freshsales Pricing

Pros

Cons

  • Limited customization options.
  • Reporting could be more robust.
  • There are not as many integrations as some competitors

9. Capsule

Capsule CRM is a simple CRM. It’s easy to use. It helps with sales and contacts.

It’s good for small teams.

Capsule Homepage

Our Take

6.5out of 10

Capsule CRM is a solid choice for small businesses needing a simple and affordable way to manage contacts and track sales. It’s easy to learn and use, but may not be the best fit for businesses with complex sales processes or advanced automation needs.

Key Benefits

Capsule CRM is known for being easy to use and affordable. It offers a 30-day free trial.

  • Contact Management: Organize all your customer details.
  • Sales Pipeline: Track deals and opportunities.
  • Tasks and Calendar: Stay organized with reminders and deadlines.
  • Collaboration: Share contacts and deals with your team.
  • Integrations: Connect with other business tools like Google Workspace.

Pricing

  • Starter: $18/month for 30,000 Contacts
  • Growth: $36/month for 60,000 Contacts.
  • Advanced: $54/month for 120,000 Contacts.
  • Ultimate: $72/mo For 240,000 Contacts, Custom Training.
capsule crm pricing

Pros

  • Simple to use.
  • Affordable pricing.
  • Great for small teams.

Cons

  • Limited features.
  • Not ideal for complex sales.

10. Instantly

Instantly, it is for outreach.

It helps you send cold emails, automates your email campaigns, finds leads, and is focused on gaining new clients.

Instantly-Homepage

Our Take

6out of 10

Instantly is a valuable tool for businesses that want to ramp up their outreach efforts. However, it’s important to note that it’s primarily an outreach platform, not a complete CRM solution.

Key Benefits

  • Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
  • Personalized messaging: Tailor your messages to each recipient.
  • Automated follow-ups: Stay top-of-mind without lifting a finger.
  • Detailed analytics: Track your progress and identify what’s working.

Pricing

  • Growth: $30/month for 1000 Contacts.
  • Hypergrowth: $77.6/month for 25,000 contacts.
  • Light Speed: $286.3/month for 500000 emails.
  • Custom: Contact them for pricing.
activecampaign pricing

Pros

  • Great for outreach and lead generation.
  • Powerful automation features.
  • It helps improve response rates.
  • Easy to personalize messages.

Cons

  • It can be expensive for high-volume outreach.
  • The free plan is minimal.
  • Not a full-fledged CRM.

11. Folk

Folk is a modern CRM built for relationships.

It is simple and intuitive, helps manage contacts, is designed for teams, and works well with Google.

Folk CRM

Our Take

5.5out of 10

Folk is a refreshing take on CRM, prioritizing relationships and simplicity. It’s a great option for individuals and small teams who want to build stronger connections with their clients. However, it may not have all the bells and whistles of larger platforms.

Key Benefits

  • Relationship-centric: Focuses on building strong relationships.
  • Simple interface: Easy to navigate and learn.
  • Collaboration tools: Work seamlessly with your team.
  • Personalized outreach: Send tailored messages to clients.
  • Free plan available: Get started at no cost.

Pricing

  • Standard: $20/month for 2000 emails/member/month, 500 enrichments, 1 email domain.
  • Premium: $248/month for 5000 emails/member, 1000 enrichments, 3 email domains.
  • Custom: Custom Pricing.
folk pricing

Pros

  • Simple and intuitive
  • Focuses on relationships
  • Easy to learn and use

Cons

  • Relatively new product
  • Limited advanced feature
  • Best for small teams

What to look for when buying the best CRM software for accountants?

  • Accounting Integrations: Does it connect with your accounting software?
  • Client Management: Can you easily track client interactions?
  • Data Security: How secure is your client data?
  • Reporting: Does it offer reports for your accounting needs?
  • Customization: Can you tailor it to your workflow?
  • Ease of Use: Is the software intuitive for you and your team?
  • Scalability: Can it grow with your accounting practice?
  • Support: Is there good customer support available?
  • Automation: Can it automate repetitive tasks?
  • Price: Does it fit your budget?

How Can Best CRM Software for Accountants Benefit You?

Imagine less chaos and more control. The right CRM streamlines your client interactions.

It automates tasks like follow-ups and reminders. This frees up time.

You can focus on what matters: your clients and your expertise.

Think of it as a digital assistant. It organizes client data.

It tracks interactions. It helps you build stronger relationships.

This leads to happier clients and more referrals.

Plus, good software means better data. You can spot trends & improve your services.

Ultimately, it’s about efficiency. You spend less time on busywork. You get more done.

Your practice runs smoother. This means more time for growth and maybe even some time for yourself.

Buyers Guide

When doing our research to find the best CRM for accountants, we determined using these factors:

  • We explored various CRM platforms and looked for those that allow accountants to manage their client information effectively.
  • We examined how well each CRM system integrates with accounting software like QuickBooks Online, focusing on QuickBooks and QuickBooks Online sync capabilities.
  • We looked for CRM offers that included features like invoice and billing management and tools to nurture client relationships.
  • We tested free trial versions of HubSpot and other best CRMs to evaluate their usability and effectiveness.
  • We assessed how each robust CRM facilitates process automation and improves the sales process for an accounting business.
  • We analyzed how each software solution helps to collaborate with teams and clients and improve customer satisfaction.
  • We considered customer relationship management (CRM) features, such as how CRM helps businesses of all sizes and how HubSpot works for accounting firms.
  • We evaluated the pricing of each product, the features offered, the negatives of each product, and whether they provided support or refund policies.
  • We evaluated how each CRM lets you effectively manage customer data.

Wrapping Up

Finding the best CRM software for accountants doesn’t have to be complicated.

We’ve walked through the top options. Each has strengths.

Think about what your practice needs most. Do you need strong automation?

Or simple contact management? Pick what works best for you.

We’ve done the digging, so you don’t have to.

We looked at features, pricing, and how easy they are to use. Our goal?

To help you choose wisely. Trust us to give you the straight facts.

You can then make the best decision for your accounting firm.

Frequently Asked Questions

Why do accountants need a CRM?

Accountants need a CRM to manage client data and interactions. This helps accountantsย focus on building relationships. A CRM streamlines accounting processes and helps with business growth. It also keeps track of client details,ย tax forms, and communication, saving time.

What CRM is the best for accountants and accounting firms?

For many, HubSpotโ€™s free CRM is a top choice. It offers a free version and integrates well with online accounting software. It’s among the best options for small and medium-sized businesses. Consider a free 14-day trial to test its features.

What features should accountants look for in CRM tools?

Accountants need CRM features that integrate with their accounting platform. Look for tools that manage client data, track interactions, and automate tasks. The CRM should help accountants organize client informationย and improve customer satisfaction.

Can small accounting firms benefit from CRM software?

Yes, software for small businesses, like an integrated CRM platform, is handy. It helpsย streamline business and organize client data. Many popular CRM options have plans for small teams. A CRM helps CPAs and accountants grow their practice.

How do I find the perfect CRM for my niche accounting firm?

Start with a free 14-day trial of a few best-suited CRMs. Consider what features your accounting teams need. See if the software integrates with your current tools. Think CRM software that fits your client base. With HubSpotโ€™s free, youโ€™ll have access to essential CRM tools.

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