Keap vs Insightly: Ultimate CRM Showdown in 2025

Ever feel like you’re juggling too many balls?

Keeping track of customers, deals, and everything can be a real headache.

You need a good CRM, right?

But then you’re stuck: Keap vs Insightly? Which one’s actually worth it?

That’s why we’re breaking it down, plain and simple.

We’ll look at Keap vs Insightly and see which CRM is top in 2025. 

Overview

We’ve spent weeks diving deep, testing each platform’s features, and putting them through real-world scenarios.

Our hands-on experience lets us give you a clear, honest comparison, not just marketing fluff.

What is Keap?

Ever feel like you’re juggling too many things at once? Keap gets that.

It’s a CRM designed to simplify your business. Think of it as your all-in-one tool for sales and marketing.

Keap helps you organize contacts, automate tasks, and close more deals.

It’s especially great for small businesses and entrepreneurs who want to save time and grow faster.

Key Benefits

Keap shines when it comes to automation. It’s designed to save you time and headaches by automating tasks. This means you can focus on what matters most: growing your business.

• Email marketing: Easily create and send targeted emails to your audience.
• Sales and marketing automation: Automate repetitive tasks, like sending follow-up emails or assigning tasks to your team.
• Sales pipeline management: Visualize your sales process and track deals from start to finish.
• Landing pages and forms: Create beautiful landing pages to capture leads and grow your email list.
• Ecommerce integrations: Connect Keap with your online store to track sales and manage customer data.

Pricing

Pricing: Starts at $249/Annually.

What is Insightly?

Insightly? Yeah, it’s a CRM.

But it does more. Think project management, too.

This tool is designed to grow businesses. It allows you to track deals and projects in one place, which sounds useful.

Key Benefits

• • Boost Productivity: Improve project completion rates by 20%.
  • Increase Revenue: Track leads effectively and closes more deals.
  • Enhance Collaboration: Connect teams and improve communication.
  • Gain Valuable Insights: Get a deeper understanding of your customers.

Pricing

• Insightly offers flexible plans for different needs and budgets. Check them out:
  • Plus: Starts at $29/user/month
  • Professional: Starts at $49/user/month
  • Enterprise: Starts at $99/user/month

Feature Comparison

Let’s cut to the chase.

We’ve lined up the key features to see where Keap vs Insightly truly differ.

Here’s a detailed look at what matters most.

Marketing Automation

• Keap: Built with small businesses in mind, Keap (formerly Infusionsoft) offers robust marketing automation. You can create complex workflows to nurture leads, trigger email campaigns, and automate follow-ups. It’s strong for those needing detailed, automated sequences.
• Insightly: Provides solid automation but leans more towards sales-focused workflows. While it offers automation for tasks and processes, its marketing automation features are less in-depth than Keap.

CRM and Sales Features

• Keap: Focuses on sales and marketing automation, with tools for lead scoring, pipeline management, and appointment scheduling.
• Insightly: Excels in relationship management, project management, and sales tracking. It’s designed for businesses that need a comprehensive view of customer interactions across sales, marketing, and projects.

Email Campaigns

• Keap: Offers advanced email campaigns with customizable templates, segmentation, and detailed reporting. You can create targeted campaigns based on user behavior and preferences.
• Insightly: Provides basic email campaigns functionality, adequate for simple outreach. It integrates well with email clients but lacks the advanced features of Keap.

Integrations

• Keap: Offers a wide range of integration options, including popular apps and services. It provides API access for custom integrations.
• Insightly: Boasts strong integration capabilities, particularly with project management tools and business applications. It aims to connect all aspects of your business.

Analytics and Reporting

• Keap: Delivers in-depth analytics on marketing campaigns, sales performance, and customer behavior. Its reporting tools provide actionable insights.
• Insightly: Offers robust analytics for sales and project management. Its reporting focuses on tracking progress and performance across various business functions.

Dashboard and User Interface

• Keap: Has a powerful dashboard with customizable widgets, but some users find the interface complex due to its extensive features.
• Insightly: Features a clean and intuitive dashboard, making it easy to navigate and access key information. It prioritizes user-friendliness.

E-commerce Functionality

• Keap: Strong e-commerce features, including order management, payment processing, and shopping cart integration. Ideal for businesses selling products online.
• Insightly: E-commerce is less of a focus. While it can integrate with platforms, it doesn’t offer the same depth of built-in e-commerce tools as Keap.

What to Look For When Choosing a CRM Tool?

• Consider your budget and the features you need. Don’t pay for features you won’t use.
• Think about your team’s technical skills. Choose a platform that matches their comfort level.
• Read online reviews from other users. This can give you valuable insights into real-world experiences.
• Take advantage of free trials. Test out both Keap and Insightly to see which one you prefer.
• Don’t be afraid to ask for help. Both companies offer excellent customer support.
• Evaluate the mobile experience. If you need to access your CRM on the go, ensure the mobile app meets your needs.
• Check out the vendor’s track record. How long has it been in business? What is its reputation like?
• Consider future growth. Choose a Best CRM that can scale with your business as it expands.

Final Verdict (Our Pick)

So, Keap vs Insightly, which one wins?

If you need strong marketing automation and e-commerce tools, Keap is your best bet.

It’s great for detailed campaigns.

But, if you want a user-friendly CRM that handles projects and relationships well, go with Insightly.

We’ve spent a lot of time testing these out, so we know what works.

Trust us, we’ve done the hard work so you don’t have to.

Frequently Asked Questions