ActiveCampaign vs Capsule CRM: Which is Best in 2025?

Ever feel like you’re juggling too many tools to keep track of customers?

Maybe you’re trying to determine if ActiveCampaign vs Capsule CRM is the right choice for your business. 

Imagine missing out on sales because you couldn’t keep up with leads. 

We’ll look at the key differences between ActiveCampaign vs Capsule CRM and help you find the best fit.

Let’s get you set up with a system that makes your life easier.

Overview

We’ve put ActiveCampaign and Capsule CRM through their paces—our team dove deep, testing features, workflows, and user experience. 

We wanted to see firsthand how they stack up for real-world business needs, leading to this clear comparison.

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales? This tool can help. It also enables you to keep track of customers and makes your marketing smarter.

Key Benefits

• Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
• Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Pricing

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

• Starter: Starts at $15/month for 10x Email sends, 1 User, Multi-step marketing automation.
• Plus: Starts at $49/month for 10x Email sends 1 User, Multi-step marketing automation, Automation triggers & actions.
• Pro: Starts at $79/month for 12x Email sends, 3 Users, Multi-step marketing automation, and Unlimited actions.
• Enterprise: Starts at $145/month for 15x Email sends, 5 Users, Multi-step marketing automation, Email campaigns & newsletters.

What is Capsule CRM?

Capsule CRM is more straightforward. It’s built for contact management. Do you want to track sales?

It does that, too. It’s a good choice for small teams and keeps customer information organized.

Key Benefits

• User-friendly interface: Capsule CRM is known for its intuitive design and ease of use.
• Affordable pricing: It’s one of the most budget-friendly CRMs on the market.
• Great for small businesses: Its simplicity and focus on essential features make it perfect for small teams.
• Mobile app: Access your customer data and manage your sales pipeline on the go.
• Integrates with popular tools: Connects with G Suite, Mailchimp, Zapier, and more.

Pricing

Capsule CRM offers a free plan for up to 2 users and 250 contacts. Need more? Their paid plans start at just $21 per month. Here’s what you get:

• Starter ($21/month): 30,000 contacts, Email Templates, AI-Powered Email Assistant.
• Growth ($38/month): 60,000 contacts, Workflow Automation, Advanced Sales Pipelines.
• Advanced ($60/month): 120,000 contacts, Multiple Project Boards, Contact Enrichment.
• Ultimate ($75/month): 240,000 contacts, Dedicated Account Manager, Custom Training.

Feature Comparison

Let’s dive into the core differences. We’ll compare ActiveCampaign vs Capsule CRM across key features.

Helping you see which platform delivers the functionality your business needs.

Email Marketing & Newsletter

• ActiveCampaign:
  • Offers advanced segmentation and personalization.
  • Drag-and-drop builder for email template creation.
  • Robust automation for targeted newsletter campaigns.
• Capsule CRM:
  • Basic email sending and tracking.
  • Limited template options.
  • Primarily focused on individual contact communication, not mass newsletter distribution.

CRM & Contact Management

• ActiveCampaign:
  • Deep CRM integration with sales automation.
  • Lead scoring and opportunity tracking.
  • Integrates with Salesforce and other major CRMs.
• Capsule CRM:
  • Strong contact organization and history tracking.
  • Simple sales pipeline management.
  • It is ideal for small businesses needing basic CRM.

Automation & Workflows

• ActiveCampaign:
  • Extensive automation capabilities, including complex workflows.
  • Automated lead nurturing and follow-ups.
  • Advanced segmentation for targeted automation.
• Capsule CRM:
  • Basic task automation and reminders.
  • Limited workflow automation compared to ActiveCampaign.
  • Focus on task and sales pipeline automation.

Integrations & Zapier

• ActiveCampaign:
  • Wide range of integrations, including Zapier, e-commerce platforms, and other marketing tools.
  • Integrates with many other tools.
• Capsule CRM:
  • Integrations are more limited, but it does integrate with Zapier.
  • Core integrations with popular business applications.

Landing Pages & Form Builder

• ActiveCampaign:
  • Built-in landing page builder with customization options.
  • Advanced form builder for lead capture.
  • More advanced features than Capsule CRM.
• Capsule CRM:
  • Limited form creation capabilities.
  • Does not have a landing page builder.

Support & Live Chat

• ActiveCampaign:
  • Offers live chat, email, and phone support.
  • Extensive knowledge base and resources.
  • Faster support than Capsule CRM
• Capsule CRM:
  • Primarily email support.
  • Knowledge base and help documentation.
  • Limited support options.

What to Look for When Choosing a CRM?

• Consider your team’s technical skills; some platforms have steeper learning curves.
• Evaluate your business’s growth trajectory; ensure the CRM scales with you.
• Check for mobile app availability and see if your team works remotely.
• Assess data migration ease if switching from another CRM.
• Look for strong API access if you need custom integrations.
• Data Security and Compliance: Verify the CRM’s security measures and compliance certifications (e.g., GDPR, HIPAA).
• Reporting and Analytics: Ensure the CRM provides the reports and dashboards you need to track key metrics.
• Customization Options: Check if the CRM allows you to customize fields, workflows, and dashboards to fit your needs.
• Customer Reviews and Testimonials: Research user reviews and testimonials to gauge the CRM’s reliability and customer satisfaction.
• Training and Onboarding: Check if the CRM provider offers training and onboarding resources to help your team get started.

Final Verdict (Our Pick)

So, which one wins? For most businesses, ActiveCampaign is the clear winner.

It’s got the tools you need to grow. Sure, it costs more.

But you get powerful automation and email features. Capsule CRM is suitable for simple contact management.

But if you want to boost sales, ActiveCampaign is the way to go.

We’ve tested both, and we know what works. Trust us: ActiveCampaign offers more value for your money.

Plus, the advanced reporting helps you see what’s working and what’s not.

That’s key to making wise decisions.

If you’re serious about growing your business, ActiveCampaign is the tool that will get you there.

Frequently Asked Questions