Feeling lost trying to pick the right CRM?
You know, those tools that help you keep track of customers and sales?
It’s tough, right? ActiveCampaign and Thryv look good, but which one fits your needs?
Don’t worry; we’re here to help!
Let’s break down ActiveCampaign vs Thryv in a way that makes sense.
Overview
We’ve put both ActiveCampaign and Thryv through their paces, testing their features, ease of use, and customer support.
Our hands-on experience allows us to provide a clear, practical comparison, beyond just surface-level reviews.
Ready to explore the power of ActiveCampaign? Sign up for free Now!
Pricing: It has a free plan. The premium plan starts at $15/month.
Key Features:
- Automation
- Email Marketing
- CRM
Join the 25,000+ small businesses successfully using Thryv for their customer relationship management!
Pricing: It has a free plan. The premium plan starts at $19/month.
Key Features:
- Client Communication
- Online Scheduling
- Payment Processing
What is ActiveCampaign?
ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.
Do you want to automate your sales?
This tool can help. It also lets you track customers and makes your marketing smarter.
Ready to explore the power of ActiveCampaign? Sign up for free and see how it could transform your marketing and sales efforts!
Key Benefits
- Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
- Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
- Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
- Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
- Personalized email marketing: Send emails that feel like a one-on-one conversation.
Pricing
ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.
- Starter: Starts at $15/month for 10x Email sends, 1 User, Multi-step marketing automation.
- Plus: Starts at $49/month for 10x Email sends 1 User, Multi-step marketing automation, Automation triggers & actions.
- Pro: Starts at $79/month for 12x Email sends, 3 Users, Multi-step marketing automation, and Unlimited actions.
- Enterprise: Starts at $145/month for 15x Email sends, 5 Users, Multi-step marketing automation, Email campaigns & newsletters.
Pros
Cons
What is Thryv?
Thryv? It’s more than just a CRM. It’s a business management tool.
Think of it as a hub. It combines marketing and customer management. It’s built for local businesses. It helps you run your whole operation.
Join the 25,000+ small businesses successfully using Thryv for their customer relationship management! Get your site properly configured today.
Key Benefits
- Centralized hub: Manage all your business needs in one place.
- Automated marketing: Reach more customers with less effort.
- Online scheduling: Let clients book appointments 24/7.
- Accept payments online: Get paid faster and easier.
- Reputation management: Monitor and improve your online reviews.
Pricing
Command Center: (Month/$0)
Business Center: (Month/$228)
Marketing Center: (Month/$228)
Pros
Cons
Feature Comparison
Let’s dive into the core differences.
We’ll compare key features, showing where each platform shines so you can see which aligns best with your business needs.
Email Marketing and Templates
- ActiveCampaign: Offers a vast library of email templates, with robust customization options. Segmentation and advanced automation features are its strengths.
- Thryv: Provides customizable email templates but leans more towards pre-built options for quick deployment.
Sales Automation and Pipeline Management
- ActiveCampaign: Excels in sales automation, with detailed pipeline management and lead scoring. This is shown in most ActiveCampaign reviews.
- Thryv: It provides decent sales automation for small businesses and simpler pipeline tracking, but it is less advanced than ActiveCampaign.
Integrations and Third-Party Apps
- ActiveCampaign: Boasts extensive integrations with platforms like Shopify, Salesforce, etc.
- Thryv: Offers essential integrations, but the range is not as comprehensive; thus, a Salesforce integration, for instance, may be harder to create.
Analytics and Reporting
- ActiveCampaign: Delivers in-depth analytics on email performance, website tracking, and sales automation workflows.
- Thryv: Provides basic analytics on campaign performance and customer interactions, tailored for simple small business needs.
Landing Page and Form Builders
- ActiveCampaign: Has a user-friendly landing page builder with drag-and-drop ease and customizable forms for lead capture.
- Thryv: Also includes landing page capabilities, but with a focus on ease of use.
SMS and Live Chat Features
- ActiveCampaign: Offers robust SMS marketing and live chat capabilities that are tightly integrated with their automation features.
- Thryv: Provides SMS and live chat as tools for direct customer communication, aiming to enhance the customer experience.
Functionality and Ease of Use
- ActiveCampaign: Has advanced functionality for experienced marketers but has a steep learning curve. They do provide a free trial.
- Thryv: Focuses on user-friendly functionality for small businesses with a simpler interface. A free trial is also typically available.
Ultimately, the best choice hinges on what you need.
What to Look For When Choosing CRM Software?
- Ease of Use: Can your team adopt it quickly?
- Essential Features: Does it cover your core sales/marketing needs?
- Scalability: Will it grow with your business?
- Integration: Does it connect with your existing tools?
- Customer Support: Is help readily available?
- Budget: Does the pricing align with your resources?
- Mobile Access: Can your team access it on the go?
- Ease of Use: Can your team adopt it quickly?
- Essential Features: Does it cover your core sales/marketing needs?
- Scalability: Will it grow with your business?
- Integration: Does it connect with your existing tools?
- Customer Support: Is help readily available?
Final Verdict (Our Pick)
Okay, let’s wrap this up. After really digging into both ActiveCampaign and Thryv, we’ve got a clear winner for most folks: ActiveCampaign.
Why? Well, it’s like having a super-powered toolkit.
If you need serious automation, lots of integrations with other apps, and detailed ways to track your customers, ActiveCampaign is your go-to.
It can handle complex stuff, which is great if your business is growing or you need to do a lot of different things.
Now, Thryv isn’t bad.
Thryv could be perfect.
But when we tested both, ActiveCampaign’s power and the sheer number of things it can do really stood out.
We’ve been working with CRMs for a while, and we’ve seen what works and what doesn’t.
Frequently Asked Questions
Is ActiveCampaign better for larger businesses?
Yes, ActiveCampaign is generally better for larger businesses due to its advanced automation features, extensive integrations, and in-depth analytics. It handles complex workflows and provides scalability.
Is Thryv easier to use for small businesses?
Thryv is designed with small businesses in mind, offering a user-friendly interface and streamlined functionality. It simplifies customer management and basic marketing tasks, making it accessible for those with less technical experience.
Does ActiveCampaign offer more integrations than Thryv?
ActiveCampaign provides a wider range of integrations with various platforms like Shopify and Salesforce, enhancing its versatility and allowing for seamless connection with other business tools.
Which platform has better sales automation capabilities?
ActiveCampaign excels in sales automation with its detailed pipeline management, lead scoring, and robust automation features. Thryv offers basic sales automation suitable for simpler needs.
Do both ActiveCampaign and Thryv offer a free trial?
Yes, both ActiveCampaign and Thryv typically offer a free trial, allowing users to test their features and determine which platform best fits their business needs before committing to a paid plan.
