Close CRM vs Thryv: Which platform is right for you in 2025?

by | Last updated Feb 28, 2025

Winner
Close CRM
8.5
  • CRM Overview
  • Communication
  • Automation
  • Cool integrations
  • Sales AI
  • Free plan available
  • Paid Plans from $19/month
Runner Up
Thryv
7.5
Fahim AI 4 3 10

Feeling stuck choosing between Close CRM and Thryv?

You need a solid tool to manage customers, but all the options feel overwhelming, right?

It’s tough to know which one fits your business best.

Let’s break down Close CRM vs Thryv in simple terms.

Overview

We’ve rolled up our sleeves and put both Close CRM and Thryv through their paces.

Real-world testing, not just reading manuals.

We explored every feature, from lead management to reporting, to make a clear, honest comparison.

Close CRM Logo

Ready to boost your team’s productivity and streamline your workflow?

8.5out of 10

Pricing: It has a free plan. The premium plan starts at $19/month.

Key Features:

THRYV CTA

Join the 25,000+ small businesses successfully using Thryv for their customer relationship management!

7.5out of 10

Pricing: It has a free plan. The premium plan starts at $19/month.

Key Features:

  • Client Communication
  • Online Scheduling
  • Payment Processing

What is Close CRM?

Close CRM. It’s built for sales teams—especially those who call a lot.

It prioritizes communication—think calls and emails—and focuses on outreach, which helps you close more deals.

Close CRM Logo
Close CRM
8.5

Boost sales and productivity with Close CRM’s built-in calling, email sequences, and automation.

Key Benefits

  • Built-in calling: Make and receive calls directly within Close.
  • Powerful email sequences: Automate your outreach and follow-up.
  • Advanced reporting: Track your progress and identify areas for improvement.
  • Sales automation: Streamline repetitive tasks and save time.
  • Dedicated support: Get help from their expert team when you need it.

Pricing

  • Base: $19/month
  • Startup: $49/month
  • Professional: $99/month
  • Enterprise: $139/month
  • Custom: Talk to sales
Close crm pricing

Pros

Cons

  • More expensive than some CRMs.
  • The interface can feel a bit overwhelming at first.
  • The mobile app could be more robust.
  • It has a steep learning curve.

What is Thryv?

Thryv? It’s more than just a CRM. It’s a business management tool.

Think of it as a hub. It combines marketing and customer management. It’s built for local businesses. It helps you run your whole operation.

THRYV CTA
Thryv
7.5

Join the 25,000+ small businesses successfully using Thryv for their customer relationship management! Get your site properly configured today.

Key Benefits

  • Centralized hub: Manage all your business needs in one place.
  • Automated marketing: Reach more customers with less effort.
  • Online scheduling: Let clients book appointments 24/7.
  • Accept payments online: Get paid faster and easier.
  • Reputation management: Monitor and improve your online reviews.

Pricing

Command Center: (Month/$0)
Business Center: (Month/$228)
Marketing Center: (Month/$228)

thryv pricing

Pros

  • All-in-one solution.
  • Saves time and money.
  • Improved Online Presence
  • Time-Saving Automation
  • Improves customer experience.

Cons

Future Comparison

Let’s dive into the core of these platforms.

We’ll compare the key features side by side to help you understand where each shines, especially for your small business needs.

Contact Management

Close CRM focuses heavily on contact management for Salesforce teams and provides robust tools for tracking interactions and deals.

While also offering contact management, Thryv leans more towards a broader customer experience, including online reviews and scheduling.

Think of Close as a focused tool, while Thryv is a wider net.

closely linkedin email campaign

Sales and CRM Functionality

Close CRM is a dedicated software designed for sales teams.

Its functionality centers on closing deals.

Thryv, in contrast, offers a more comprehensive suite, including email marketing and online presence management.

If your priority is pure sales, Close might be your pick.

If you need broader tools, Thryv could be an alternative.

Integrations

Integration is key.

Close CRM integrates well with other sales tools, like HubSpot and Zoho CRM.

Thryv’s integrations focus more on business operations, such as payment gateways and social media.

Consider which integrations are crucial for your workflow.

Marketing Capabilities

Thryv has strong email marketing features, allowing you to create campaigns and manage customer communications.

Close CRM is more focused on direct sales and less on marketing automation.

So, if marketing is a big part of your strategy, Thryv has the edge.

Analytics and Reporting

Both platforms offer analytics but with different focuses.

Close CRM’s analytics are geared towards sales performance.

Thryv provides broader insights into customer engagement and online presence.

Choose based on which metrics matter most to you.

THRYV Personal Experience

User Interface and Ease of Use

Close CRM’s interface is designed for speed and efficiency, appealing to startup sales teams.

Thryv’s interface aims to be user-friendly for a wide range of business owners, including those who are less tech-savvy.

Try both to see which feels more intuitive.

Mobile Accessibility

Close CRM offers a robust mobile app, allowing sales teams to access crucial data and manage leads on the go.

Thryv also provides mobile access, but its functionality aligns more with general business management.

Consider how important mobile access is for your team’s workflow and whether the specific features of each mobile app match your needs.

What to Look For When Choosing a CRM Tool?

  • Specific Business Needs: Don’t get swayed by flashy features. Really dig deep. What are your exact challenges? 
  • Scalability: Can the CRM grow with you? Think beyond your current size. Will it handle increased data, more users, and expanding workflows? 
  • Integration Capabilities: Does the CRM play well with your existing tools? Check for integrations with your email, calendar, marketing automation, and other crucial software
  • Customer Support: How responsive and helpful is their support team? Issues will arise. Quick, reliable support can minimize downtime and frustration. 
  • Training Resources: Does the provider offer comprehensive training? Easy onboarding is crucial for user adoption. 
  • Data Security: Ensure the CRM has robust security measures to protect your customer data. Check for features like data encryption, access controls, and compliance certifications. Your customers’ trust depends on it.

Final Verdict (Our Pick)

After thorough testing, we lean towards Close CRM for businesses prioritizing sales efficiency.

If you focus on closing deals and need a streamlined, sales-centric platform.

Close CRM’s robust features and intuitive interface make it a strong contender. 

However, if your business requires a broader suite of marketing and customer management tools.

Thryv offers a more comprehensive solution.

We’ve spent hours testing both, so we understand the nuances.

Trust our hands-on experience to help you make the best decision for your business’s growth.

Frequently Asked Questions

Is Close CRM better for startups, and is Thryv for established businesses?

Close CRM’s focus on sales makes it ideal for startups needing rapid growth. Thryv’s broader features suit established businesses needing comprehensive customer management. However, both can scale depending on your specific needs and sales strategy.

Can I integrate my email marketing with Close CRM or Thryv?

Yes, Thryv includes built-in email marketing tools. Close CRM integrates with various email marketing platforms, including popular options. Choose a bundled or integrated solution based on your current setup and preference.

Which platform offers better analytics for sales performance?

Close CRM provides detailed sales analytics, focusing on lead conversion and team performance. Thryv offers broader analytics covering customer engagement and online presence. Your choice depends on whether you need sales-specific or comprehensive business insights.

How easy is it to migrate my existing customer data to Close CRM or Thryv?

Both platforms offer data import tools, but the process varies. Close CRM’s import is sales-focused, while Thryv accommodates broader business data. Consider the complexity of your data and the support offered by each platform.

Does Close CRM or Thryv have a mobile app, and what are its capabilities?

Both have mobile apps, but they have different strengths. Close CRM’s app emphasizes sales activities, while Thryv’s app provides general business management functions. Evaluate whether their mobile features match your team’s on-the-go needs.

You have Successfully Subscribed!