Thryv vs Instantly: Which CRM Software Wins in 2025?

Running a small business is tough.

You’re juggling everything, and keeping track of customers feels like a mess. 

You’ve heard CRM software can help, but which one? 

Now, you’re stuck wondering: Thryv vs Instantly– which one is the right choice for your business in 2025? 

Overview

We’ve put Thryv and Instantly through real-world tests, simulating typical small business use. 

This involved setting up accounts, exploring features, and assessing ease of use to provide a practical, head-to-head comparison.

What is Thryv?

Thryv? It’s more than just a CRM. It’s a business management tool.

Think of it as a hub. It combines marketing and customer management. It’s built for local businesses. It helps you run your whole operation.

Key Benefits

• Centralized hub: Manage all your business needs in one place.
• Automated marketing: Reach more customers with less effort.
• Online scheduling: Let clients book appointments 24/7.
• Accept payments online: Get paid faster and easier.
• Reputation management: Monitor and improve your online reviews.

Pricing

Command Center: (Month/$0)
Business Center: (Month/$228)
Marketing Center: (Month/$228)

What is Instantly?

Instantly? It’s all about finding and reaching potential customers.

It focuses on email outreach. It helps you generate leads.

It’s built for those who want to scale quickly.

Think of it as your email campaign powerhouse.

Key Benefits

• Boosts deliverability by up to 97%. That means more people see your emails!
• Integrates seamlessly with popular email platforms. No more switching between apps.
• Provides detailed analytics and reporting. Track your progress and see what’s working.
• Offers a spam trigger analysis. Identifies and helps you fix issues that could land you in spam.

Pricing

Instantly offers a few different plans to fit your needs:

• Growth: $30/month.
• Hypergrowth: $77.6/month.
• Light Speed: $286.3/month.
• Enterprise: Custom Pricing

Feature Comparison

Let’s dive into the core features.

We’ll compare how Thryv and Instantly stack up, focusing on what matters most to busy business owners looking to simplify their workflows.

Dashboard and User Interface

Thryv offers a comprehensive dashboard with numerous widgets.

It’s powerful but can feel overwhelming at first.

Instantly aims for a cleaner, more intuitive interface, designed to quickly surface key information.

It’s a matter of preference: robust vs. streamlined.

Invoice and Payment Processing

Both platforms handle invoice creation and payment collection.

Thryv’s invoice features are more detailed, offering advanced customization.

Instantly focuses on quick, seamless payment processing, which can streamline your billing.

SMS and Communication

SMS marketing and communication are crucial.

Thryv integrates SMS into its broader marketing toolkit, allowing for targeted campaigns.

Instantly provides robust SMS functionality, prioritizing direct, fast communication with customers.

Template and Customization

Customizable template options are key for branding.

Thryv offers various templates for various needs, from emails to websites.

Instantly focuses on modern, sleek templates that are easy to adapt, allowing you to simplify the design process.

Media Management

Media management is essential for maintaining a professional online presence.

Thryv provides extensive media management features, including a central library for images and videos.

Instantly offers basic media management, prioritizing speed and ease of use.

Integration Capabilities

Integration with other tools is vital.

Thryv boasts many integration options, connecting with many popular business apps.

Instantly offers key integration with essential tools, aiming for a seamless workflow.

Workflow Streamline

Both platforms aim to streamline business operations.

Thryv is designed as an all-in-one solution, attempting to cover every aspect of business management.

Instantly focuses on specific areas, simplifying key tasks and improving efficiency.

What to Look For When Choosing a CRM Tool?

• Specific Business Needs: Don’t get swayed by flashy features. Really dig deep. What are your exact challenges? 
• Scalability: Can the CRM grow with you? Think beyond your current size. Will it handle increased data, more users, and expanding workflows? 
• Integration Capabilities: Does the CRM play well with your existing tools? Check for integrations with your email, calendar, marketing automation, and other crucial software. 
• Customer Support: How responsive and helpful is their support team? Issues will arise. Quick, reliable support can minimize downtime and frustration. 
• Training Resources: Does the provider offer comprehensive training? Easy onboarding is crucial for user adoption. 
• Data Security: Ensure the CRM has robust security measures to protect your customer data. Check for features like data encryption, access controls, and compliance certifications. Your customers’ trust depends on it.

Final Verdict (Our Pick)

So, which one wins? It depends on your needs.

If you want a full suite of tools and don’t mind a learning curve, Thryv is powerful.

But for most small business owners wanting to simplify their day, Instantly is our pick.

It’s easier to use and gets key tasks done fast.

We’ve used both, and it instantly just made our work easier.

You want to focus on your customers, not software.

Trust us; instantly helps you do that.

Frequently Asked Questions