Picking the right tools for your online business can feel like a maze, right?
You’re trying to grow, but figuring out if ClickFunnels vs Keap is best for you is tough.
You need a system that handles sales and customer stuff, but which one?
Good news!
We’re breaking down ClickFunnels vs Keap: CRM Breakdown in 2025 so you can decide which tool helps you win.
Overview
To give you the straight facts, we didn’t just read about these tools.
We got our hands dirty.
Our team spent weeks using both ClickFunnels and Keap, running tests, and seeing how they worked for real businesses.
This comparison comes from our direct experience.
Generate more leads & boost your sales with ClickFunnels. See how ClickFunnels can transform your business.
Pricing: It has a free plan. Paid plan starts at $81/month
Key Features:
- Landing page builder
- Sales funnel templates
- A/B testing
Ready to see if Keap is the CRM you’ve been looking for? Thousands of businesses trust Keap. See how it can change your Business.
Pricing: 14-day trial available. Paid plan starts at $249/month
Key Features:
- Email Marketing
- Sales Automation
- Payments
What is ClickFunnels?
ClickFunnels helps you build sales funnels.
Think of it like a path for your customers. You guide them to buy your stuff. It’s all about making sales online.
Build high-converting sales funnels without any coding. ClickFunnels gives you the tools and templates to succeed. See how easy it can be to transform your business.
Key Benefits
- Drag-and-drop builder: Easily create high-converting pages without any coding.
- Pre-built templates: Get a head start with proven funnel designs for various industries.
- A/B testing: Optimize your funnels for maximum conversions.
- Email marketing integrations: Connect with your audience and nurture leads.
- Affiliate management tools: Build your army of promoters to boost sales.
Pricing
ClickFunnels has a simple pricing structure with two main plans:
- Startup: $81/month – Includes 3 Brand Workspaces, 3 Team Members, Unlimited Funnels, Unlimited Courses.
- Platinum: $248/month -Includes 10 Brand Workspaces, 10 Team Members, Unlimited Funnels, Unlimited Courses, and Unlimited Contacts.
Pros
Cons
What is Keap?
Keap is a CRM. That means it helps manage customer relationships.
It keeps all your customer info in one place.
It helps you automate sales and marketing.
Ready to see if Keap is the CRM you’ve been looking for? Thousands of businesses trust Keap. Join them and see how it can change your Business.
Key Benefits
Keap shines when it comes to automation. It’s designed to save you time and headaches by automating tasks. This means you can focus on what matters most: growing your business.
- Email marketing: Easily create and send targeted emails to your audience.
- Sales and marketing automation: Automate repetitive tasks, like sending follow-up emails or assigning tasks to your team.
- Sales pipeline management: Visualize your sales process and track deals from start to finish.
- Landing pages and forms: Create beautiful landing pages to capture leads and grow your email list.
- Ecommerce integrations: Connect Keap with your online store to track sales and manage customer data.
Pricing
Pricing: Starts at $249/Annually.
Pros
Cons
Feature Comparison
Let’s break down the key features of ClickFunnels and Keap.
We’ll compare them side by side. This helps you see which tool fits your needs best.
Marketing and Sales Automation
ClickFunnels focuses on building sales funnels.
It’s strong for creating landing pages and guiding customers through sales.
Keap, formerly Infusionsoft, is a robust automation platform.
It excels at automating marketing and sales tasks. Keap helps manage customer relationships and follow-ups.
CRM and Contact Management
Keap shines in this area.
It’s designed as a CRM that manages customer data. ClickFunnels has basic contact management.
Keap allows for detailed contact profiles and segmentation.
This is crucial for small business growth.
E-commerce Functionality
ClickFunnels lets you sell products through its funnels.
It handles payments and order forms. Keap also supports e-commerce, with features to create quotes and invoices.
Both tools offer ways to sell online, but ClickFunnels is more funnel-focused.
Integrations
Both tools offer integration with other apps.
Keap connects with many business tools.
ClickFunnels integrates with email and payment processors.
Keap might have more extensive integration options.
Management
ClickFunnels is built for funnel building.
It lets you create complex sales funnels.
Keap focuses on campaign management. It helps you automate marketing campaigns.
Keap is better for longer-term customer journeys.
Pricing and Free Trial
ClickFunnels has a 14-day free trial.
Keap also offers a trial, but the length can vary.
ClickFunnels’ pricing is funnel-centric. Keap pricing is based on contact numbers. Both can be expensive.
Consider your needs. HubSpot is another option to compare.
Subscriber and Lead Management
Keap is excellent at managing subscriber lists and leads.
It allows for detailed segmentation and tagging.
ClickFunnels focuses more on capturing leads within funnels.
Keap offers more advanced lead management.
What to Look For When Choosing a CRM Tool?
- Specific Business Needs: Don’t get swayed by flashy features. Really dig deep. What are your exact challenges?
- Scalability: Can the CRM grow with you? Think beyond your current size. Will it handle increased data, more users, and expanding workflows?
- Integration Capabilities: Does the CRM play well with your existing tools? Check for integrations with your email, calendar, marketing automation, and other crucial software.
- Customer Support: How responsive and helpful is their support team? Issues will arise. Quick, reliable support can minimize downtime and frustration.
- Training Resources: Does the provider offer comprehensive training? Easy onboarding is crucial for user adoption.
- Data Security: Ensure the CRM has robust security measures to protect your customer data. Check for features like data encryption, access controls, and compliance certifications. Your customers’ trust depends on it.
Final Verdict (Our Pick)
After thorough testing, we lean towards Keap for businesses prioritizing robust CRM and marketing automation.
If managing detailed customer relationships and long-term campaigns is your focus, Keap’s features are invaluable.
ClickFunnels excels at rapid funnel building and is ideal for quick sales.
However, Keap’s comprehensive approach to customer management and automation gives it an edge for sustained growth.
We’ve seen firsthand how its tools streamline operations and enhance customer engagement.
Trust our experience; choosing Keap can significantly impact your business’s success.
Frequently Asked Questions
Is ClickFunnels or Keap better for a small business?
Keap tends to be better for small business owners needing strong CRM and automation. If you focus on complex funnels for quick sales, ClickFunnels might work. However, Keap’s customer management features often provide more long-term value.
Does Keap offer a free trial?
Yes, Keap offers a free trial. The length of the trial can vary, so it’s best to check their website for current offers. This allows you to test Keap’s features before committing to a paid plan.
Which platform is better for e-commerce?
ClickFunnels is designed with e-commerce sales funnels in mind. It simplifies creating landing pages and handling payments. Keap also offers e-commerce features, but ClickFunnels is often preferred for rapid online sales.
How does ClickFunnels compare to Keap for marketing automation?
Keap is a dedicated automation platform with extensive marketing automation capabilities. ClickFunnels focuses on automating sales funnels. While both have automation, Keap offers deeper customer journey and campaign automation.
Can ClickFunnels or Keap integrate with other tools?
Both platforms offer integration with various tools. Keap integrates with various business applications, including CRM and marketing tools. ClickFunnels focuses on integrating with payment processors and email marketing services.
