Freshsales vs Close CRM: Which Is Right for You in 2025?

Picking the right CRM is tough, right?

You’re comparing Freshsales CRM to Close CRM, and you wonder which one works best for you. 

You need something that helps you sell, but all the options make your head spin.

Imagine using the wrong CRM. You’d lose track of leads, miss sales, and waste time. 

We’ll explain Freshsales vs Close CRM in a way that’s easy to understand. 

Overview

We’ve spent countless hours diving deep into both Freshsales and Close CRM.

Our team rigorously tested each platform’s features, from lead management to reporting.

Ensuring this comparison reflects real-world use and delivers actionable insights for your business.

What is Freshsales?

Okay, let’s talk Freshsales. It’s a CRM, right? But it’s built to be easy.

Think of it as a tool that helps your sales team close more deals. It keeps track of leads and customers. It’s designed to be simple, not complicated.

Key Benefits

• Intuitive Interface: Get up and running in minutes; no tech skills required.
• Visual Sales Pipeline: See precisely where your deals stand at a glance.
• Built-in Phone and Email: Connect with customers directly within the platform.
• AI-Powered Insights: Get intelligent recommendations to close more deals.

Pricing

Freshsales CRM offers four pricing tiers:

• Growth ($9/user/month): Adds features like visual sales pipelines, email marketing, and basic reporting.
• Pro ($39/user/month): Unlocks advanced features like AI-powered insights, multiple sales pipelines, and time-based automation.
• Enterprise ($59/user/month): For large teams needing custom reporting, dedicated account management, and advanced security features.

What is Close CRM?

Now, let’s switch gears to Close CRM. It’s built for sales teams that focus on calling. Think of it as your power dialer and CRM rolled into one.

It’s all about making more calls and closing more deals. It’s designed for high-volume sales.

Key Benefits

• Built-in calling: Make and receive calls directly within Close.
• Powerful email sequences: Automate your outreach and follow-up.
• Advanced reporting: Track your progress and identify areas for improvement.
• Sales automation: Streamline repetitive tasks and save time.
• Dedicated support: Get help from their expert team when you need it.

Pricing

• Base: $19/month
• Startup: $49/month
• Professional: $99/month
• Enterprise: $139/month
• Custom: Talk to sales

Feature Comparison

Let’s dive into the core differences. We’ll examine key features, comparing how each CRM handles them, so you can see which aligns best with your specific business needs.

Lead Management

• Freshsales:
  • Freshsales offers robust lead scoring and visual pipelines. It’s easy to organize leads and track their progress through the sales process.
  • It lets you tailor lead fields to your needs.
• Close CRM:
  • Close CRM emphasizes call-centric lead management. It efficiently manages leads through its power dialer and call recording features like SMS.
  • It’s designed to close deals quickly.

Calling and Communication

• Freshsales:
  • Provides basic calling and email integration. It focuses on seamless email tracking and templates.
  • Integration with other freshworks products.
• Close CRM:
  • Excels with its power dialer, call recording, and SMS marketing. It’s built for high-volume calling.
  • It’s a top choice for teams that rely heavily on phone outreach.

Automation Capabilities

• Freshsales:
  • Offers strong workflow automation capabilities for tasks like lead assignment and email sequences.
  • It helps save time on repetitive tasks.
• Close CRM:
  • Provides call and task automation, primarily focused on streamlining calling workflows.
  • It automates follow-ups based on call outcomes.

Reporting and Analytics

• Freshsales:
  • Provides visual dashboards and customizable reports for analytics.
  • Helps to understand sales performance and trends.
• Close CRM:
  • Offers call-centric reporting, focusing on call volume and conversion rates.
  • Advanced reporting is available in higher-tier plans.

Customization

• Freshsales:
  • Allows you to customize fields, pipelines, and reports to fit your workflow.
  • Tailor the crm solution to your business needs.
• Close CRM:
  • Provides customization for custom fields and API access, primarily for developers.
  • It allows for deeper customer data management.

CRM Software for SMBs

• Freshsales:
  • A strong choice for small businesses and SMBs due to its ease of use and affordability.
  • It’s a user-friendly crm software.
• Close CRM:
  • Suited for SMBs with high-volume calling needs, especially those focused on outbound sales.
  • It’s a powerful tool for focused sales teams.

Customer Relationship Management

• Freshsales:
  • Robust customer relationship management features, with good contact management and deal tracking.
  • A good all around crms.
• Close CRM:
  • Strong focus on call based customer relationship management, with good contact management tied to calling.
  • Vs freshsales in the call management category.

What to Look For When Choosing CRM Software?

• Scalability: Can the CRM grow with your business?
• Ease of Use: Is the interface intuitive for your team?
• Integration: Does it connect with your existing tools?
• Mobile Access: Is there a robust mobile app for on-the-go access?
• Customer Support: What level of support is provided?
• Specific Needs: Does the CRM align with your industry and sales process?

Final Verdict (Our Pick)

So, which one wins? For most businesses, we lean towards Freshsales.

It’s user-friendly and has great functionality.

It’s perfect if you want a solid CRM without a steep learning curve.

Close CRM is powerful, especially for heavy call teams, but it’s pricier and more complex. 

If you need a well-rounded CRM that helps you manage leads and deals easily.

Freshsales is your best bet. We’ve tested both, and Freshsales offers a better balance of features and value.

Trust us, it’s a smart choice.

Frequently Asked Questions