Freshsales CRM vs Instantly: Which Is The Right One in 2025?

Feeling lost in the sea of CRM and outreach tools? You’re not alone.

Figuring out if Freshsales CRM or Instantly is better for your business can feel like a headache.

Imagine missing out on potential deals because your tools aren’t working together smoothly. 

Good news! We’re here to explain Freshsales CRM vs Instantly in a way that’s easy to understand.

We’ll examine what each tool offers, how they differ, and which might fit your needs.

Overview

We’ve spent considerable time exploring both Freshsales CRM and Instantly.

Our hands-on experience included setting up accounts, running test campaigns, and evaluating core features to provide a real-world comparison.

What is Freshsales CRM?

Think of Freshsales CRM as your all-in-one sales hub. It helps you track leads and close deals faster.

It’s designed to be easy to use and provides a clear view of your sales pipeline, which is significant for small—to medium-sized businesses.

Key Benefits

• Intuitive Interface: Get up and running in minutes; no tech skills required.
• Visual Sales Pipeline: See precisely where your deals stand at a glance.
• Built-in Phone and Email: Connect with customers directly within the platform.
• AI-Powered Insights: Get intelligent recommendations to close more deals.

Pricing

Freshsales CRM offers four pricing tiers:

• Growth ($9/user/month): Adds features like visual sales pipelines, email marketing, and basic reporting.
• Pro ($39/user/month): Unlocks advanced features like AI-powered insights, multiple sales pipelines, and time-based automation.
• Enterprise ($59/user/month): For large teams needing custom reporting, dedicated account management, and advanced security features.

What is Instantly?

Instantly is designed for sales and marketing teams and is about boosting email outreach. It automates campaigns, helps you warm up your email list, and focuses on getting more replies.

Key Benefits

• Boosts deliverability by up to 97%. That means more people see your emails!
• Integrates seamlessly with popular email platforms. No more switching between apps.
• Provides detailed analytics and reporting. Track your progress and see what’s working.
• Offers a spam trigger analysis. Identifies and helps you fix issues that could land you in spam.

Pricing

Instantly offers a few different plans to fit your needs:

• Growth: $30/month.
• Hypergrowth: $77.6/month.
• Light Speed: $286.3/month.
• Enterprise: Custom Pricing

Feature Comparison

Let’s break down the core functionalities of Freshsales CRM and Instantly.

We’ll examine key features to help you determine which tool best suits your salesprocess and team needs.

Core Functionality and Focus

• Freshsales CRM:
  • Freshworks’s CRM solution is a full-fledged customer relationship management system. It focuses on managing the entire sales process, from lead capture to closing deals, and provides a single source of truth for all customer data. The software manages customer relationships across channels.
• Instantly:
  • Primarily an email outreach tool. It’s designed to automate and optimize cold email campaigns. It emphasizes email warm-up, lead scoring, and improving email deliverability to help you close more deals.

Automation and Workflow

• Freshsales CRM:
  • It offers robust workflow automation for various sales tasks, including automated email sequences, task assignments, and deal stage updates. Generative AI enhances efficiency.
• Instantly:
  • Specializes in automated email sequences and warm-up processes. It automates sending personalized emails and A/B testing, significantly boosting productivity.

Lead Management

• Freshsales CRM:
  • Provides comprehensive lead management features. This includes lead scoring, lead tracking, and detailed lead profiles.
• Instantly:
  • Focuses on lead scoring, specifically for email outreach. It helps prioritize leads based on engagement and potential.

Reporting and Analytics

• Freshsales CRM:
  • Offers detailed sales reports and dashboards. Users can track sales performance, pipeline activity, and team productivity.
• Instantly:
  • Provides analytics on email campaign performance. This includes open rates, reply rates, and conversion rates.

Customization and Integration

• Freshsales CRM:
  • It is highly customizable. Users can customize fields, modules, and workflows to match their needs. It also integrates with a wide range of third-party applications.
• Instantly:
  • Integrates with a limited number of other programs and has less customization than a complete CRM.

Onboarding and Support

• Freshsales CRM:
  • Provides extensive onboarding resources, including documentation, tutorials, and customer support.
• Instantly:
  • It offers support through documentation and customer service, but its onboarding is less extensive than that of Freshsales.

What to Look For When Choosing CRM Software?

• Scalability: Can the CRM grow with your business?
• Ease of Use: Is the interface intuitive for your team?
• Integration: Does it connect with your existing tools?
• Mobile Access: Can you access it on the go?
• Customer Support: Is reliable help readily available?
• Data Security: How well does it protect sensitive information?
• Specific Needs: Does it align with your industry’s unique requirements?
• Implementation: How complicated is the onboarding process?
• Training: Does the company offer training or educational resources?

Final Verdict (Our Pick)

For most small teams looking for a complete sales solution, Freshsales CRM is our top pick.

It freshsales offers a wide range of features. It helps manage your entire sales process.

It’s easy to use. It boosts sales productivity. If your sales team needs a strong CRM, Freshsales is an excellent choice.

If you’re focusing only on email outreach, Instantly is solid.

But for a complete CRM, Freshsales vs Instantly, Freshsales wins.

We’ve tested both, and Freshsales offers more value for your money. Our experience can guide you to the right tool.

Frequently Asked Questions