ClickFunnels vs Close CRM: Head-to-Head Comparison in 2025

by | Last updated Mar 6, 2025

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9.0
Runner Up
Close CRM
8.0
  • CRM Overview
  • Communication
  • Automation
  • Cool integrations
  • Sales AI
  • Free plan available
  • Paid Plans from $19/month
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Struggling to pick the right tool for your online business?

You’re not alone. Figuring out if ClickFunnels or Close CRM is better can feel like a huge headache.

Imagine wasting time and money on software that doesn’t fit your needs.

That’s a real problem, right?

We’re going to break down Clickfunnels vs Close CRM and their key differences between these two popular platforms.

Overview

We’ve put both ClickFunnels and Close CRM through their paces, testing real-world scenarios.

Our team explored their features, built funnels, and managed sales pipelines to give you an accurate, hands-on comparison.

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Generate more leads & boost your sales with ClickFunnels.

9out of 10

Pricing: It has a free plan. Paid plan starts at $81/month

Key Features:

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Ready to boost your team’s productivity and streamline your workflow?

8out of 10

Pricing: It has a free plan. The premium plan starts at $19/month.

Key Features:

What is ClickFunnels?

Think of ClickFunnels as your all-in-one sales and marketing toolbox.

It helps you build sales funnels.

These funnels guide customers to buy your products. Easy, right?

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ClickFunnels
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Build high-converting sales funnels without any coding. ClickFunnels gives you the tools and templates to succeed. See how easy it can be to transform your business.

Key Benefits

Pricing

ClickFunnels has a simple pricing structure with two main plans:

  • Startup: $81/month – Includes 3 Brand Workspaces, 3 Team Members, Unlimited Funnels, Unlimited Courses.
  • Platinum: $248/month -Includes 10 Brand Workspaces, 10 Team Members, Unlimited Funnels, Unlimited Courses, and Unlimited Contacts.
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Pros

Cons

  • Can be expensive.
  • Limited design flexibility.
  • No built-in CRM.

What is Close CRM?

Now, let’s switch gears to Close CRM. It’s built for sales teams that focus on calling. Think of it as your power dialer and CRM rolled into one.

It’s all about making more calls and closing more deals. It’s designed for high-volume sales.

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Close CRM
8.0

Boost sales and productivity with Close CRM’s built-in calling, email sequences, and automation.

Key Benefits

  • Built-in calling: Make and receive calls directly within Close.
  • Powerful email sequences: Automate your outreach and follow-up.
  • Advanced reporting: Track your progress and identify areas for improvement.
  • Sales automation: Streamline repetitive tasks and save time.
  • Dedicated support: Get help from their expert team when you need it.

Pricing

  • Base: $19/month
  • Startup: $49/month
  • Professional: $99/month
  • Enterprise: $139/month
  • Custom: Talk to sales
Close crm pricing

Pros

Cons

  • More expensive than some CRMs.
  • The interface can feel a bit overwhelming at first.
  • The mobile app could be more robust.
  • It has a steep learning curve.

Feature Comparison

Let’s dive into the core differences.

We’ll help you decide which software platform best fits your needs by comparing their key features side by side.

Page Builder and Funnel Creation

ClickFunnels shines with its drag-and-drop page builder, making creating sales funnels simple.

Clickfunnels users can quickly build landing pages and high-converting sales funnels.

While Close CRM lacks a dedicated page builder, it integrates with third-party applications like Leadpages, but this adds complexity.

If you want a tool that allows you to create beautiful sales pages and marketing funnels easily, use ClickFunnels.

Click-funnels-products

CRM and Sales Management

Close CRM is a comprehensive CRM focused on sales management.

It excels at helping businesses manage customer relationships and close deals faster.

ClickFunnels, while offering some crm software features, isn’t primarily a customer relationship management tool.

If your primary focus is sales process optimization and sales automation, Close CRM is the stronger choice.

Marketing Automation

Both platforms offer marketing automation but with different strengths.

ClickFunnels focuses on marketing funnels and email sequences to nurture leads.

Close CRM concentrates on sales automation and personalized email to drive sales.

If you need robust email marketing software and marketing tools to send automated messages, ClickFunnels is great.

For sales automation, choose Close CRM.

Email Marketing

ClickFunnels provides email marketing tools, allowing you to send automated campaigns and nurture leads.

Close CRM also offers email marketing, focusing on personalized email and message hub features.

If email marketing tools are vital, both have them, but ClickFunnels integrates them more directly within its marketing tasks.

Membership Sites and Ecommerce

ClickFunnels supports membership sites and ecommerce, making it suitable for selling digital products or subscriptions.

Close CRM doesn’t offer these features. 

If you need to sell online courses or manage membership areas, ClickFunnels is the better solution for your business.

Customization and Integrations

Close CRM offers extensive customization options for its crm system, allowing you to tailor it to your specific sales process.

ClickFunnels also allows some customization, but its strength lies in its pre-built funnel templates.

Both platforms integrate with various third-party applications, but consider your specific needs when you choose the right platform.

Inbox of Close CRM

Reporting and Analytics

Close CRM provides in-depth reporting and analytics focused on sales management.

You can track key performance indicators (KPIs), analyze your sales process, and forecast sales.

ClickFunnels offers analytics related to conversion rates and marketing funnels, helping you optimize your campaigns.

If you need detailed sales management reports, Close CRM is superior.

If you are looking to see how well your marketing funnels are converting, Clickfunnels is the better choice.

What to Look For When Choosing CRM Software?

  • Scalability: Can the CRM grow with your business?
  • Integration: Does it connect with your existing tools?
  • Mobile Access: Can your team access it on the go?
  • Training and Support: Is help readily available?
  • Customization: Can you tailor it to your specific workflows?
  • User Interface: Is it intuitive and easy for your team to use?
  • Security: Does it protect sensitive customer data?
  • Automation: How much can it automate repetitive tasks?
  • Reporting Capabilities: Can it generate meaningful insights?
  • Specific Industry Needs: Does it cater to your industry’s unique demands?
  • Budget: Does the pricing align with your financial constraints?

Final Verdict (Our Pick)

Ultimately, deciding between ClickFunnels vs Close CRM depends on your primary business needs.

If your focus is building high-converting sales funnels, marketing funnels, and membership sites.

ClickFunnels is the clear winner. 

However, if your priority is robust sales management, sales automation, and a comprehensive CRM, Close CRM is the superior choice.

After thorough testing, we recommend choosing based on where your business currently needs the most support.

We’ve gone through the nitty-gritty, and we are confident this breakdown will help you make an informed decision.

Frequently Asked Questions

Is ClickFunnels better for marketing or sales?

ClickFunnels is primarily designed for marketing and sales, focusing on building marketing funnels and high-converting sales funnels. It excels at lead generation and email marketing, making it strong for digital marketing efforts. While it has some crm software features, its strength lies in marketing tasks.

Can Close CRM replace my email marketing software?

While Close CRM offers email marketing tools, it’s more focused on personalized email and sales automation. It might not entirely replace a dedicated email marketing software if you need advanced email sequences and marketing automation features. However, it is great for sales process emails.

Which platform is easier to learn, ClickFunnels or Close CRM?

ClickFunnels is generally considered easier to learn for creating sales funnels due to its drag-and-drop page builder and pre-built funnel templates. Close CRM, while powerful, may require more time to master its sales management and customization options within its crm system.

Does ClickFunnels integrate with other CRM systems?

Yes, ClickFunnels integrates with various third-party applications, including some crm software. However, it is not a comprehensive CRM itself. So, if you are looking for a customer relationship management tool, you may need to integrate it with another solution for your business.

Can Close CRM help me automate my sales process?

Absolutely. Close CRM is designed for sales automation, allowing you to schedule and manage tasks, send automated emails, and nurture leads. It’s a strong choice for businesses looking to streamline their sales process and close deals faster.

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