Picking the right CRM can feel like choosing between two super-powered robots.
That’s the question buzzing in your head.
You’re worried about wasting time and money on the wrong tool.
Don’t panic! We’ll compare HubSpot vs Keap so you can make the smartest choice.
Let’s see which CRM will help your business grow.
Overview
We’ve spent countless hours diving into both HubSpot and Keap.
Putting them through real-world scenarios.
Our team tested features, customer support, and ease of use, ensuring this comparison is based on firsthand experience.
Want to learn more about how HubSpot can help your business grow? Start free trial today and explore the platform!
Pricing: It has a free plan. The premium plan starts at $20/month.
Key Features:
Ready to see if Keap is the CRM you’ve been looking for? Thousands of businesses trust Keap. See how it can change your Business.
Pricing: 14-day trial available. Paid plan starts at $249/month
Key Features:
- Email Marketing
- Sales Automation
- Payments
What is HubSpot?
HubSpot. It’s a big name in CRM. You’ve probably heard of it.
Think of it as a growth platform. It has tools for marketing, sales, and service.
It aims to help businesses grow.
Grow your business better. HubSpot’s powerful CRM platform gives you the tools you need to attract, engage, and delight customers.
Key Benefits
HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:
- Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
- Marketing Automation: Automate your marketing tasks, like email campaigns & social media posting, to save time & boost efficiency.
- Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
- Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.
Pricing
HubSpot prefers a variety of pricing plans to suit different needs and budgets:
- Free Tools: $0/month
- Marketing Hub Starter: $15/month
- Starter Customer Platform: Starts at $15/month
- Marketing Hub Professional: Starts at $800/month
Pros
Cons
What is Keap?
Keap? It’s all about small business. It focuses on automation.
Think sales and marketing combined.
It helps you manage leads and payments. It wants to simplify your workflow.
Ready to see if Keap is the CRM you’ve been looking for? Thousands of businesses trust Keap. Join them and see how it can change your Business.
Key Benefits
Keap shines when it comes to automation. It’s designed to save you time and headaches by automating tasks. This means you can focus on what matters most: growing your business.
- Email marketing: Easily create and send targeted emails to your audience.
- Sales and marketing automation: Automate repetitive tasks, like sending follow-up emails or assigning tasks to your team.
- Sales pipeline management: Visualize your sales process and track deals from start to finish.
- Landing pages and forms: Create beautiful landing pages to capture leads and grow your email list.
- Ecommerce integrations: Connect Keap with your online store to track sales and manage customer data.
Pricing
Pricing: Starts at $249/Annually.
Pros
Cons
Feature Comparison
Let’s dive into the core differences.
We’ll explore key facts side by side. This helps you see where each platform shines.
We’ll cover everything from simple to advanced features.
Marketing and Sales Automation
- HubSpot:
- Offers comprehensive marketing and sales automation.
- Automate workflows, marketing campaigns, and sales pipeline stages.
- HubSpot also focuses on inbound marketing automation.
- It is seen as a hubspot when it comes to marketing automation platforms.
- Keap:
- Primarily focuses on sales team automation.
- Keap offers strong automation for lead follow-up and sales pipeline management.
- It is sometimes compared to keap because of the Infusionsoft heritage and the focus on the small business.
CRM and Customer Data
- HubSpot:
- HubSpot CRM provides detailed customer data management.
- Offers robust lead scoring and segmentation.
- CRMs are a core part of the HubSpot platform.
- Keap:
- Focuses on customer data for small businesses.
- Provides tools to streamline customer interactions.
- It is often compared to HubSpot and zoho crm when talking about small business crms.
Email Marketing
- HubSpot:
- Strong email marketing tools with template options.
- Offers personalized and automated email marketing campaigns.
- Keap:
- Includes email marketing with a focus on sales follow-ups.
- Provides tools to customize email sequences.
Landing Page and Campaign Management
- HubSpot:
- Provides tools to create a landing page and manage campaign management.
- Offers analytics to track performance.
- Keap:
- Offers campaign management with a focus on sales conversions.
- Provides tools to create a landing page with lead capture forms.
Sales Pipeline and Lead Management
- HubSpot:
- Offers a visual sales pipeline with customizable stages.
- Provides tools for lead scoring and management.
- Keap:
- Focuses on sales pipeline automation and lead follow-up.
- Provides tools to manage leads through the sales process.
Analytics and Reporting
- HubSpot:
- Provides comprehensive analytics and reporting.
- Offers customizable dashboards.
- Keap:
- Offers sales and marketing reporting.
- Provides tools to track sales pipeline performance.
Integrations and Communication
- HubSpot:
- Offers seamless integrations with various apps.
- Live chat and many other communication tools are available.
- Keap:
- Integrates with essential small business apps.
- Offers sms integration for customer communication.
- Both platforms offer a free trial, though the pricing plans vary significantly.
What to Look for When Choosing CRM Software?
- Consider your business size and growth plans.
- Evaluate ease of use and onboarding.
- Check for essential integrations with existing tools.
- Assess scalability to match future needs.
- Review customer support and training options.
- Factor in the long-term total cost of ownership.
- Prioritize security and data privacy features.
- Test the platform with a free trial whenever possible.
- Compare pricing plans directly.
- Ensure the automation platform aligns with your marketing and sales strategy.
Final Verdict (Our Pick)
So, which one wins? It depends on your needs.
For most, we recommend HubSpot. It offers everything you need for growth, including a great page builder and custom field options.
Plus, its knowledge base is helpful.
Keap is strong for sales automation, but HubSpot offers a more balanced approach.
If you’re looking for HubSpot alternatives or automation software, this is a good choice.
We’ve tyou’rethese tools. Trust us to guide you. We’ve gone over every cent of these products.
Frequently Asked Questions
Is HubSpot better than Keap for small businesses?
It depends. HubSpot offers a wide range of features and is intuitive, making it suitable for many. Keap focuses on sales automation. If your priority is sales, Keap might be better. However, if you want a balanced CRM platform for marketing efforts, HubSpot is likely the better choice.
What are some top alternatives to HubSpot?
Some top alternatives include Salesforce, Zoho CRM, and Pipedrive. They all offer different strengths, so consider your needs and budget. HubSpot provides a range of features that many users find valuable, but there are other options.
Which platform is easier to learn, HubSpot or Keap?
HubSpot is generally considered more user-friendly. Its interface is intuitive, and it has a robust knowledge base. Keap can be complex, especially for beginners. Thus, HubSpot is often preferred by those looking for an easy-to-adopt CRM system.
Can I manage customer engagement effectively with either platform?
Yes, both platforms offer tools to manage customer engagement. HubSpot has a comprehensive marketing hub and tools like live chat and email marketing. Keap focuses on sales follow-ups and customer engagement through automation. They both help connect with customers across various channels.
How do the pricing plans compare between HubSpot and Keap?
Keap’s starting price is higher. HubSpot has a free CRM and tiered pricing. Consider your budget and the required range of features. HubSpot scales well, while Keap might be more cost-effective for smaller, sales-focused teams.
