Struggling to pick the right CRM? You’re not alone.
Folk and Close CRM both look good, but which one actually helps your business?
Choosing the wrong one wastes time and money. Imagine losing leads because your CRM is clunky.
Think of the missed deals and frustrated team. It’s a headache.
Let’s break down Folk vs Close CRM and look at the key features and see which one wins in 2025.
Get ready to make a smart choice. Let’s dive in.
Overview
Our in-depth comparison stems from rigorous, hands-on testing.
We subjected both Folk and Close CRM to real-world scenarios, evaluating their features, usability, and performance across diverse business workflows to provide an unbiased analysis.
87% of users report improved contact organization with Folk. Boosts your productivity today.
Pricing: It has a free plan. The paid plan starts at $20/month
Key Features:
- Customizable Fields
- Collaboration
- Unified Contact Hub
Ready to boost your team’s productivity and streamline your workflow?
Pricing: It has a free plan. The premium plan starts at $19/month.
Key Features:
- Power Dialer
- Call Recording
- SMS Marketing
What is Folk?
So, you’re looking at Folk? It’s a CRM, but it feels more like a smart contact manager.
Think of it as a way to organize everyone you know, with powerful features for outreach and follow-ups.
It’s designed to be simple yet effective.
Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts and collaborate with 10 team members.
Key Benefits
- Organize up to 5000 contacts in one place.
- Share contact lists with up to 10 team members.
- Send personalized emails to 250 contacts per day.
- Integrate with over 1000 apps via Zapier.
- Create 5 custom contact fields.
Pricing
Folk’s basic plan starts at $20 per user per month.
- Standard: $20/month
- Premium: $40/month
- Custom: $80/month
Pros
Cons
What is Close CRM?
Thinking about Close CRM? It’s a sales-focused CRM.
This means it’s built to help you close deals faster.
It’s got built-in calling, email automation, and a strong emphasis on sales reporting.
It’s all about streamlining your sales process.
Boost sales and productivity with Close CRM’s built-in calling, email sequences, and automation.
Key Benefits
- Built-in calling: Make and receive calls directly within Close.
- Powerful email sequences: Automate your outreach and follow-up.
- Advanced reporting: Track your progress and identify areas for improvement.
- Sales automation: Streamline repetitive tasks and save time.
- Dedicated support: Get help from their expert team when you need it.
Pricing
- Base: $19/month
- Startup: $49/month
- Professional: $99/month
- Enterprise: $139/month
- Custom: Talk to sales
Pros
Cons
Feature Comparison
Let’s dive into the specifics.
We’ve assessed the key features of both platforms, focusing on practical applications for your business.
This comparison will clarify which CRM system best suits your needs.
Contact Management & Data Organization
Folk excels in its flexible, Airtable-like approach.
It allows for highly customizable fields, making it easy to personalize contact data.
Close CRM, while robust, leans towards a more structured, sales-focused customer relationship management approach.
If you use Folk, you will find data management very easy.
Sales & Lead Management
Close CRM is designed for sales team efficiency.
Its built-in calling, email automation, and reporting are tailored for closing deals.
Folk, while capable, is less sales-centric, leaning more towards general contact management platform capabilities.
Integrations & Automation
Both platforms integrate with popular tools, but the depth varies.
Close CRM provides strong integrations with lead sources and telephony.
Folk integrates well with Google Workspace and LinkedIn and uses Zapier for broader connections.
Close CRM offers more sales-specific integrations and more detailed workflows for automating tasks.
Email & Communication
Close CRM’s email automation is designed for sales sequences with detailed tracking.
Folk focuses on simpler email sequences and personalized outreach.
Close CRM is dedicated CRM software.
Calling & SMS
Close CRM offers built-in calling and SMS capabilities, a significant advantage for sales teams.
Folk lacks native calling and SMS, relying on third-party integrations.
Reporting & Analytics
Close CRM provides detailed sales reporting, including forecasting and performance metrics.
Folk offers basic dashboards for contact activity but lacks the in-depth sales analytics of Close CRM.
Social Media & LinkedIn Integration
Folk has a strong LinkedIn integration, allowing for easy contact imports and data enrichment.
Close CRM’s LinkedIn integration is less direct, focusing more on general sales lead tracking.
In short, both CRMs have different focuses.
What CRM to Choose?
- Consider your sales team’s size and workflow.
- Evaluate the necessity of built-in calling and SMS.
- Assess the importance of deep sales reporting versus general contact management.
- Check if the CRM integrates with your existing tools.
- Factor in the scalability of the CRM as your business grows.
- Consider the ease of use & user training needed.
- Make sure to factor in the cost of the CRM with your budget.
Final Verdict (Our Pick)
So, which one wins? It depends on your needs.
If you need a powerful sales tool, Close CRM is the clear choice.
It has built-in calling and strong sales reports. But Folk is great if you want a simple, flexible way to manage contacts.
It’s easy to use and good for general contact management. We tested both a lot.
We looked at how easy they were to use and what they could do.
We think if you want to close deals, Close CRM is best.
If you want to keep track of everyone you know, try Folk.
We spent a lot of time testing these so that you can trust our advice.
Frequently Asked Questions
Which CRM is better for small businesses?
It depends on your needs. Folk is great for general contact management and simple outreach, and it’s ideal if sales aren’t your primary focus. Close CRM is better if you need strong sales tools, even if you’re a small team.
Does Folk or Close CRM integrate with Google Workspace?
Folk has a strong direct integration with Google Workspace, making it easy to sync contacts and calendars. Close CRM integrates with Google Workspace, but it’s not as direct; it relies on third-party apps like Zapier.
Is Close CRM worth the higher price?
If your business relies heavily on sales, Close CRM’s built-in calling, detailed reporting, and robust automation can justify the cost. However, Folk offers better value for simpler contact management.
Can I use Folk or Close CRM on my mobile device?
Both platforms offer mobile access. Close CRM’s mobile app is geared towards sales teams on the go, with strong calling and lead management features. Folk’s mobile access is suitable for basic contact management and quick updates.
Which CRM is easier to learn and use?
Folk is generally considered easier to learn and use due to its clean interface and intuitive design. While powerful, Close CRM has a steeper learning curve due to its extensive sales-focused features.
