HubSpot vs Close CRM: Which is The Best One in 2025?

Picking the right CRM is tough, right?

You’re looking at HubSpot vs Close CRM, and honestly, it isn’t very clear. 

Imagine choosing the wrong one. You waste time and money and maybe even lose customers. 

Don’t worry, we’re going to break it down.

We’ll look at HubSpot vs Close CRM side-by-side so you can see the real differences. 

Overview

We’ve spent weeks diving deep into both HubSpot and Close CRM.

Our team tested each platform’s features, ran real-world scenarios, and compared user experiences.

This hands-on approach allows us to give you a genuine, practical comparison.

What is HubSpot?

Okay, let’s talk about HubSpot. It’s a big deal in the CRM world.

Think of it as an all-in-one platform.

You get tools for marketing, sales, and customer service.

It’s designed to help you grow your business.

Key Benefits

HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:

• Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
• Marketing Automation: Automate your marketing tasks, like email campaigns & social media posting, to save time & boost efficiency.
• Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
• Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.

Pricing

HubSpot prefers a variety of pricing plans to suit different needs and budgets:

• Free Tools: $0/month
• Marketing Hub Starter: $15/month
• Starter Customer Platform: Starts at $15/month
• Marketing Hub Professional: Starts at $800/month

What is Close CRM?

Now, let’s switch gears to Close CRM.

It’s built for sales teams that focus on closing deals.

Think of it as a sales-first CRM. It helps you manage leads and make more calls.

Key Benefits

• Built-in calling: Make and receive calls directly within Close.
• Powerful email sequences: Automate your outreach and follow-up.
• Advanced reporting: Track your progress and identify areas for improvement.
• Sales automation: Streamline repetitive tasks and save time.
• Dedicated support: Get help from their expert team when you need it.

Pricing

• Base: $19/month
• Startup: $49/month
• Professional: $99/month
• Enterprise: $139/month
• Custom: Talk to sales

Feature Comparison

Let’s get down to the nitty-gritty.

We’ll compare key features, highlighting where each platform excels.

This will help you determine which CRM provides the tools your business needs.

CRM Experience

• HubSpot:
  • It offers a comprehensive customer relationship management (CRM) experience. Its user-friendly design integrates marketing and sales. HubSpot CRM is built to scale with growing businesses looking for a holistic solution.
• Close CRM:
  • Focuses on a streamlined sales CRM experience. Its interface is designed for sales teams that prioritize direct communication and efficient deal closing.

Sales Engagement

• HubSpot:
  • HubSpot Sales Hub includes email tracking, deal tracking, and pipeline management. It helps businesses streamline their sales processes with robust sales engagement tools.
• Close CRM:
  • It provides built-in calling and power dialer capabilities, enhancing direct sales engagement. It’s designed for teams that rely on phone outreach.

Automation Features

• HubSpot:
  • It offers extensive automation features for marketing and sales, including automated workflows, email marketing sequences, and lead scoring.
• Close CRM:
  • Focuses on sales-specific automation, such as automated email sequences and task reminders. It’s designed to automate repetitive sales tasks.

Pipeline Management

• HubSpot:
  • It provides customizable pipeline management tools with visual drag-and-drop functionality. It allows for the detailed tracking of deals through each stage.
• Close CRM:
  • Offers a clear and concise pipeline management view. It prioritizes the efficient movement of deals through the sales process.

Email Marketing

• HubSpot:
  • Includes robust email marketing tools within its platform. This allows for personalized campaigns and detailed analytics.
• Close CRM:
  • It provides email sequences for follow-ups and outreach. While effective, it primarily focuses on sales-related emails rather than broad marketing campaigns.

Customer Engagement

• HubSpot:
  • It focuses on holistic customer engagement across marketing, sales, and service, aiming to create a unified customer experience.
• Close CRM:
  • It prioritizes sales-driven customer engagement and is designed to facilitate direct and efficient communication with leads and customers. Thus, it is a great startup option for sales-focused companies.

What to Look For When Choosing CRM Software?

• Customization: Can the CRM be tailored to your specific workflows?
• Reporting and Analytics: Does it provide the insights you need to track performance?
• Customer Support: What level of support is offered, and is it readily available?
• Training and Onboarding: How easy is it to get your team up and running?
• Industry-Specific Features: Does it offer tools tailored to your industry’s unique needs?
• User Reviews and Reputation: What are other users saying about their experience?

Final Verdict (Our Pick)

So, Close vs HubSpot: which one’s the winner?

For most businesses wanting a complete package, we lean towards HubSpot.

It does more than just sales.

It handles marketing and customer service, too.

It’s like getting three tools in one now if your team lives on the phone. 

Close CRM’s built-in calling is a big plus.

However, for overall growth, HubSpot has the edge. 

Close and HubSpot both have strengths, but HubSpot’s broader features often win out.

Frequently Asked Questions