ActiveCampaign vs Bitrix24: Which is Best in 2025?

You’re stuck. ActiveCampaign vs. Bitrix24. Which one?

You need a solid CRM, right?

But, it’s a headache to figure out which is actually better for your business.

So many features, so many prices! How do you know you’re not wasting money?

Yes, there is.

Let’s break down ActiveCampaign vs. Bitrix24, plain and simple. 

Overview

We’ve put both ActiveCampaign and Bitrix24 through their paces.

Our team dove deep, testing features, running campaigns, and comparing user experiences to make a practical, real-world comparison.

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales? This tool can help. It also enables you to keep track of customers and makes your marketing smarter.

Key Benefits

• Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
• Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Pricing

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

• Starter: Starts at $15/month for 10x Email sends, 1 User, Multi-step marketing automation.
• Plus: Starts at $49/month for 10x Email sends 1 User, Multi-step marketing automation, Automation triggers & actions.
• Pro: Starts at $79/month for 12x Email sends, 3 Users, Multi-step marketing automation, and Unlimited actions.
• Enterprise: Starts at $145/month for 15x Email sends, 5 Users, Multi-step marketing automation, Email campaigns & newsletters.

What is Bitrix24?

Now, let’s examine Bitrix24. It’s an all-in-one platform—think CRM, project management, and website builder—packed with features and a popular business choice.

Key Benefits

• Feature-rich CRM: Manage your contacts, deals, and sales pipeline.
• Integrated project management: Plan, track, and easily collaborate on projects.
• Built-in communication tools: Chat, video conference, and file sharing within the platform.
• Website builder: Create landing pages and websites without any coding.
• Mobile app: Access your work from anywhere, anytime.

Pricing

Bitrix24 offers a generous free plan for up to 12 users. If you need more features or users, they have several paid plans:

• Basic ($49/month): 24 GB Storage, 5 Users, collaboration, CRM..
• Standard ($99/month): 100 GB Storage, 50 Users, collaboration, CRM.
• Professional ($199/month): 1024 GB Storage, 100 Users, collaboration, CRM.
• Enterprise($399/month): 3 TB Storage, 250 Users, collaboration, CRM, Drive, Tasks & Projects.

Feature Comparison

Let’s cut to the chase. We’ll compare key features, showing where each platform shines.

This will help you see which software fits your business best.

CRM & Deal Management

ActiveCampaign focuses on sales automation.

It’s great for tracking deals and automating follow-ups.

Bitrix24 offers a more comprehensive CRM, including deal management, but with a steeper learning curve.

Marketing Automation

ActiveCampaign excels here. It has advanced email marketing, automation workflows, and lead scoring.

Bitrix24 has marketing tools, but they’re less sophisticated.

Task and Project Collaboration

Bitrix24 is strong in task collaboration.

It offers project management, calendars, and group chats. ActiveCampaign is weaker in this area.

Integration and API

ActiveCampaign has many integrations with other apps.

Bitrix24 also offers many integrations, but its API is more complex.

Customer Service and Customer Support

Bitrix24 includes a built-in customer service helpdesk.

ActiveCampaign focuses more on email and chat customer support. Both offer extensive documentation.

Web and Landing Pages

ActiveCampaign has a good landing page builder. Bitrix24’s web builder is more basic, but it’s part of a larger suite.

Custom Fields and Reporting

Both allow custom fields. ActiveCampaign’s reporting is more focused on marketing.

Bitrix24’s reporting covers a wider range of business activities.

What to Look For When Choosing CRM Software?

• Scalability: Can the CRM grow with your business?
• Integration with Existing Tools: Does it seamlessly connect with the software you already use (e.g., email, marketing automation, accounting)?
• Reporting and Analytics: Can you quickly generate insightful reports to track performance and identify trends?
• User Training and Onboarding: How easy can your team learn and adopt the CRM?
• Industry-Specific Features: Does the CRM offer features tailored to your industry’s needs?
• Automation Capabilities: Can it automate repetitive tasks to save time and improve efficiency?
• Data Migration: How easy is transferring your existing data into the new CRM?
• Customer Reviews and Reputation: What are other users saying about CRM’s rCRM’s reliability and performance?
• Budget and ROI: Does the CRM offer your business a good return on investment?

Final Verdict (Our Pick)

After thorough testing, we lean towards ActiveCampaign for most businesses.

If marketing automation is your priority, it’s the clear winner.

ActiveCampaign’s intuitive interface and powerful features simplify complex campaigns.

Bitrix24 is robust, but it can be overwhelming.

If you need a full suite, it might be right, but for streamlined marketing and sales, ActiveCampaign is our pick.

We’ve spent hours testing these platforms, so trust our experience.

We know what works.

Frequently Asked Questions