You’re stuck. ActiveCampaign vs. Bitrix24. Which one?
You need a solid CRM, right?
But, it’s a headache to figure out which is actually better for your business.
So many features, so many prices! How do you know you’re not wasting money?
Yes, there is.
Let’s break down ActiveCampaign vs Bitrix24, plain and simple.
Overview
We’ve put both ActiveCampaign and Bitrix24 through their paces.
Our team dove deep, testing features, running campaigns, and comparing user experiences to make a practical, real-world comparison.
Unlock the power of an all-in-one marketing platform. So, check it out now!
Pricing: It has a 7-day free Trial. Paid plan starts at $15/month
Key Features:
- Email Marketing
- Marketing Automation
- CRM
Looking for an affordable solution? Bitrix24 offers a robust platform with a wide range of features.
Pricing:Â It has a free trial. The premium plan starts at $49/month.
Key Features:
- CRM
- Project Management
- Communication Tools
What is ActiveCampaign?
ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.
Do you want to automate your sales? This tool can help.
It also enables you to keep track of customers and makes your marketing smarter.
Also, explore our favorite ActiveCampaign alternatives…
Our Take
ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.
Key Benefits
- Advanced automation: Create complex workflows to nurture leads and automate tasks.
- Email marketing powerhouse: Send beautiful and effective email campaigns.
- Built-in CRM: Manage contacts and track interactions.
- Segmentation and personalization: Target specific groups of contacts with personalized messages.
Pricing
- Starter: $15/month.
- Plus: $49/month.
- Pro: $79/month.
- Enterprise: $145/month.
Pros
Cons
What is Bitrix24?
Now, let’s examine Bitrix24.
It’s an all-in-one platform—think CRM, project management, and website builder—packed with features and a popular business choice.
Also, explore our favorite Bitrix24 alternatives…
Our Take
Ready to take control of your projects and boost your team’s productivity? Bitrix24 gives you the tools you need to excel at project management, with over 10 million users worldwide.
Key Benefits
- Feature-rich CRM: Manage your contacts, deals, and sales pipeline.
- Integrated project management: Plan, track, and easily collaborate on projects.
- Built-in communication tools: Chat, video conference, and file sharing within the platform.
- Website builder: Create landing pages and websites without any coding.
- Mobile app: Access your work from anywhere, anytime.
Pricing
- Basic: $49/organization/month, 5 Users.
- Standard: $99/organization/month, 50 Users.
- Professional: $199/organization/month, 100 Users.
- Enterprise: $399/organization/month, 250 Users.
Pros
Cons
Feature Comparison
So, what do these platforms actually do? You need to know which tool can truly help you grow.
Here is how the key features stack up for both.
1. Marketing and Sales Automation
- ActiveCampaign is the clear leader in marketing and sales automation.
- It offers intelligent marketing automation with deep behavior-based triggers.
- Bitrix24 includes workflow automation for both sales and other internal processes.
- However, ActiveCampaign marketing automation is far more advanced for customer journeys.
2. Email Marketing and Templates
- ActiveCampaign provides superior email marketing services.
- You get a strong email builder, pre built templates, and features like dynamic content. You can run complex email campaigns with ease.
- Bitrix24 has email templates and basic email marketing tools, but it is not a must have platform for email specialists.
3. CRM and Contact Management
- Bitrix24 offers a true built in crm and contact management system right away, including a free plan.
- ActiveCampaign also has a solid CRM platform for contact management and sales pipeline visualization, but its core strength remains in marketing.
4. Collaboration and Communication Tools
- Bitrix24 shines as a communications platform.
- It offers a full suite of collaboration tools, including video calls, chat, task management, and an activity stream for remote teams.
- ActiveCampaign focuses less on internal team communications tools and more on customer relationships.
5. Advanced Segmentation and Customization
- ActiveCampaign provides advanced segmentation options based on site activity and purchase history. This is critical for digital marketing.
- For deeper setup, both let you add custom objects.
- ActiveCampaign also offers advanced customization options for its workflow automation compared to Bitrix24.
6. Extra Sales and Communication Channels
- ActiveCampaign has sms add ons allowing you to send sms and other text messages as part of your automated workflows. They also offer tools to run ads ActiveCampaign on platforms like Facebook.
- Bitrix24 features a contact center and built-in IP telephony for making calls.
7. Project and Task Management
- Bitrix24 is an excellent tool for managing projects.
- It includes project management tools like Gantt charts and Kanban boards.
- For teams where internal collaboration tools and task management are key, Bitrix24 is a single platform solution.
- ActiveCampaign’s task management is focused mainly on the sales process.
8. Reporting and Analytics
- For custom reports focused on digital marketing ROI, ActiveCampaign is very strong. It helps you see how your marketing campaigns perform.
- Bitrix24 can also generate reports across different aspects of your company, but its marketing and sales automation reporting is less specialized than ActiveCampaign’s.
9. Enterprise and Compliance Features
- For large organizations or big businesses, both offer enterprise plan options.
- ActiveCampaign provides security features like HIPAA support and is GDPR compliant for the European Union.
- For advanced features, ActiveCampaign’s higher tiers include dedicated account team support and premium CRM integrations like Microsoft Dynamics.
What to Look For When Choosing CRM Software?
Before you pick one, here are the non-negotiable points you must consider for your company. Choosing the right crm tool depends entirely on your specific needs.
- Your Main Goal: Do you need automation features for marketing, or do you need a unified platform for internal communications and managing projects? ActiveCampaign excels at end automation and follow up email sequences, while Bitrix24 is your simple crm for full company structure management, including employee directory tools and group chats.
- Pricing Model and Users: ActiveCampaign uses a contact-based pricing model, while Bitrix24 uses a per user basis for its paid plans, often including many unlimited users on its free tier. If you are a small teams or a smaller businesses with a large contact management list but few users, ActiveCampaign may be cheaper initially.
- Marketing Power: ActiveCampaign’s lead scoring and advanced segmentation are top-tier activecampaign features. It’s known for strong activeCampaign’s deliverability and includes features for transactional emails and custom landing pages via a paid add-on. If lead generation and inbound inquiries are your focus, this is key.
- CRM Depth: The bitrix24 crm is a full core crm that handles sales management and your sales pipeline across online stores. ActiveCampaign’s activecampaign crm is more of a supportive crm tool built to enhance sales engagement based on marketing behavior.
- Ease of Use: Bitrix24 has a steeper learning curve because it has so many tools in one unified platform. ActiveCampaign has an incredibly easy to use visual user interface for its automations, making it better for the new users or small teams unless you are already a more advanced user.
- Support and Resources: Bitrix24 includes a robust knowledge base and different levels of phone support. ActiveCampaign is also known for good support resources. Check activecampaign review platforms to see which platform’s support better fits your needs.
- Data and Compliance: ActiveCampaign is generally known to be activecampaign gdpr compliant and focuses on a strong data privacy framework. Both allow you to create and use custom fields for detailed data collection, like setting up a product catalog.
- Extra Features to Compare: Bitrix24 offers file sharing and the ability to upload files directly. For a more advanced user focused on marketing metrics, ActiveCampaign’s deep Google Analytics and advanced features like conditional content and RSS-triggered emails are invaluable. If your business is one of the non profits, compare the available discounts on both professional plan tiers.
Final Verdict
After walking through the comparison, we firmly recommend ActiveCampaign for medium-sized businesses prioritizing customer growth.
ActiveCampaign simply dominates email marketing automation.
While Bitrix24 has a robust classic crm and mobile apps.
ActiveCampaign’s continuous new features, including the ability to build automations based on web forms, provides a stronger customer experience.
Bitrix24 may feel like they are busy redesigning and not focusing on the core sales and marketing sales funnel.
For effective lead management and powerful tools like transactional email and a dedicated newsletter tool,
ActiveCampaign is the activecampaign legit choice over many activecampaign alternatives.
Trust our deep dive to make your best software choice.
More of ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign vs GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Keap is tailored for small businesses, blending CRM with sales and email for an integrated approach.
- ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
- ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on cold email outreach and lead finding with basic CRM features for simplified sales.
- ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
- ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
- ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Capsule CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
- ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
More of Bitrix24
Here’s a brief comparison of Bitrix24 with these software solutions:
- Bitrix24 vs Pipedrive: Bitrix24 provides a comprehensive suite including CRM and project management, whereas Pipedrive focuses on intuitive visual sales pipeline management.
- Bitrix24 vs GoHighLevel: Bitrix24 is like a big office suite. It has CRM, but also tools for talking with your team and managing projects. It’s good if you need many things in one place. GoHighLevel is more about sales and marketing.
- Bitrix24 vs Keap: Bitrix24 offers a wide range of collaboration and CRM features, while Keap excels in marketing automation and detailed sales process management.
- Bitrix24 vs ActiveCampaign: Bitrix24 is an extensive business suite, while ActiveCampaign specializes in advanced marketing automation, email campaigns, and lead nurturing.
- Bitrix24 vs Hubspot: Bitrix24 delivers a vast feature set for business operations, often with a steeper learning curve; HubSpot offers a user-friendly, integrated marketing, sales, and service platform.
- Bitrix24 vs Clickfunnels: Bitrix24 is a comprehensive business management system with CRM; ClickFunnels is primarily a tool for building sales funnels and landing pages.
- Bitrix24 vs Folk: Bitrix24 is an all-encompassing platform for various business functions; Folk is a more focused, collaborative contact management system.
- Bitrix24 vs Instantly: Bitrix24 provides a broad array of business tools, including CRM; Instantly specializes in automated cold email outreach and sales cadences.
- Bitrix24 vs Clickup: Bitrix24 is an integrated platform for CRM, project management, and collaboration; ClickUp is a versatile work management tool with customizable views.
- Bitrix24 vs Monday: Bitrix24 offers a wide-ranging business solution with CRM; Monday CRM provides highly visual and customizable workflows for project and client management.
- Bitrix24 vs Capsule: Bitrix24 is a feature-rich platform with CRM, task management, and collaboration; Capsule CRM is a simpler, more streamlined contact and sales pipeline manager.
- Bitrix24 vs Insightly: Bitrix24 is a comprehensive business suite with robust collaboration and project tools; Insightly is a CRM with integrated project management capabilities, often favored by smaller businesses.
- Bitrix24 vs Freshsales: Bitrix24 offers a wide range of business functions alongside CRM; Freshsales CRM is a sales-focused platform with AI-powered insights for lead and deal management.
- Bitrix24 vs Salesforce: Bitrix24 provides an all-in-one solution for various business sizes, including CRM; Salesforce is a leading, highly customizable, and scalable enterprise-level CRM with extensive capabilities.
Frequently Asked Questions
Is ActiveCampaign better for email marketing than Bitrix24?
Yes, ActiveCampaign excels in email marketing. It offers advanced automation, segmentation, and personalization features that Bitrix24’s email tools lack. ActiveCampaign’s interface is also more user-friendly for complex campaigns.
Which platform is better for overall business management?
Bitrix24 is better for overall business management. It includes CRM, project management, task collaboration, and a helpdesk. If you need a comprehensive suite, Bitrix24 is the stronger option.
Does ActiveCampaign or Bitrix24 have better customer support?
Both platforms offer solid customer support. ActiveCampaign focuses on email and chat, while Bitrix24 has a built-in helpdesk. Both offer extensive documentation. Choose based on your preferred support method.
Which integration options are more robust?
ActiveCampaign offers more straightforward and user-friendly integration options with a wide variety of third-party apps. While Bitrix24 has many integrations, their API and setup can be more complex for less technical users.
Is ActiveCampaign or Bitrix24 more cost-effective for small businesses?
ActiveCampaign is often more cost-effective for small businesses focused on marketing automation. Bitrix24’s pricing scales with its features, making it potentially pricier if you don’t utilize its full suite of tools.
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