Choosing the right CRM can feel like picking a team for a big game, right?
You’ve got ActiveCampaign vs Close CRM, and honestly, it’s a tough call.
You need a CRM that boosts sales, but which one actually delivers in 2025?
It’s easy to get lost in features and tech talk.
Imagine picking the wrong one.
Wasted time, missed deals, and a clunky system.
Let’s break down ActiveCampaign vs Close CRM in plain English.
Overview
We’ve spent hands-on time with both ActiveCampaign and Close CRM, putting them through real-world scenarios.
Our comparison comes from direct experience, focusing on the features that truly matter for sales teams.
Ready to explore the power of ActiveCampaign? Sign up for free Now!
Pricing: It has a free plan. The premium plan starts at $15/month.
Key Features:
- Automation
- Email Marketing
- CRM
Ready to boost your team’s productivity and streamline your workflow?
Pricing: It has a free plan. The premium plan starts at $19/month.
Key Features:
- Built-in Calling & SMS
- Workflow Sequences
- Power Dialer
What is ActiveCampaign?
ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.
Do you want to automate your sales?
This tool can help. It also lets you track customers and makes your marketing smarter.
Ready to explore the power of ActiveCampaign? Sign up for free and see how it could transform your marketing and sales efforts!
Key Benefits
- Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
- Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
- Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
- Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
- Personalized email marketing: Send emails that feel like a one-on-one conversation.
Pricing
ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.
- Starter: Starts at $15/month for 10x Email sends, 1 User, Multi-step marketing automation.
- Plus: Starts at $49/month for 10x Email sends 1 User, Multi-step marketing automation, Automation triggers & actions.
- Pro: Starts at $79/month for 12x Email sends, 3 Users, Multi-step marketing automation, and Unlimited actions.
- Enterprise: Starts at $145/month for 15x Email sends, 5 Users, Multi-step marketing automation, Email campaigns & newsletters.
Pros
Cons
What is Close CRM?
Close CRM. It’s built for sales teams—especially those who call a lot.
It prioritizes communication—think calls and emails—and focuses on outreach, which helps you close more deals.
Boost sales and productivity with Close CRM’s built-in calling, email sequences, and automation.
Key Benefits
- Built-in calling: Make and receive calls directly within Close.
- Powerful email sequences: Automate your outreach and follow-up.
- Advanced reporting: Track your progress and identify areas for improvement.
- Sales automation: Streamline repetitive tasks and save time.
- Dedicated support: Get help from their expert team when you need it.
Pricing
- Base: $19/month
- Startup: $49/month
- Professional: $99/month
- Enterprise: $139/month
- Custom: Talk to sales
Pros
Cons
Feature Comparison
Let’s dive into the core features.
We’ll compare how each CRM handles key tasks, showing you where each excels and where they might fall short.
Marketing Automation Platform
- ActiveCampaign offers a robust marketing automation platform. It’s built for detailed customer journeys and features complex email campaigns, automated workflows, and deep personalization.
- Close CRM focuses more on direct sales. While it has some automation, it’s not as extensive as ActiveCampaign’s.
Sales Automation
- Both CRMs offer sales automation, but in different ways. ActiveCampaign’s automation ties closely with marketing, automating follow-ups and lead nurturing.
- Close CRM emphasizes automating the sales process, with features like automated call logging and activity tracking.
Customer Relationship Management (CRM)
- Both platforms are customer relationship management tools, but they handle it differently. ActiveCampaign excels at detailed customer profiles and behavior tracking.
- Close CRM is built for quick, efficient deal closing, focusing on communication and pipeline management.
Email Campaigns
- ActiveCampaign offers advanced email campaign capabilities. Design, segment, and automate with ease.
- Close CRM’s email features are more straightforward and geared towards sales outreach.
Integration
- Both platforms offer integration with various tools. However, ActiveCampaign boasts a wider range of third-party integrations.
- Close CRM integrates well with tools that are very important to salespeople.
Salesforce
- While both can integrate with other platforms, neither is a direct replacement for Salesforce. If you are looking for a powerful enterprise CRM, then you should look at Salesforce.
- Both platforms can seamlessly integrate with many of the same platforms that Salesforce does.
Personalization
- Personalization is a strong suit of ActiveCampaign, allowing you to tailor experiences based on customer behavior.
- Close CRM offers some personalization but is more focused on personalizing sales outreach.
What to Look For When Choosing CRM Software?
- Ease of Use: Can your team adopt it quickly?
- Essential Features: Does it cover your core sales/marketing needs?
- Scalability: Will it grow with your business?
- Integration: Does it connect with your existing tools?
- Customer Support: Is help readily available?
- Budget: Does the pricing align with your resources?
- Mobile Access: Can your team access it on the go?
- Ease of Use: Can your team adopt it quickly?
- Essential Features: Does it cover your core sales/marketing needs?
- Scalability: Will it grow with your business?
- Integration: Does it connect with your existing tools?
- Customer Support: Is help readily available?
Final Verdict: Our Pick
Choosing between ActiveCampaign and Close CRM depends on your needs.
If you prioritize detailed marketing automation and personalized customer journeys, ActiveCampaign is the stronger choice.
Close CRM excels if you focus on streamlined sales processes and efficient deal closing.
We’ve spent significant time testing both, and based on our experience, for businesses needing strong marketing and sales alignment.
ActiveCampaign edges ahead.
However, we encourage you to consider your specific requirements.
We’ve given you the facts, now it’s up to you to decide which CRM best fits your 2025 strategy.
Frequently Asked Questions
Is ActiveCampaign better for marketing automation than Close CRM?
Yes, ActiveCampaign offers more comprehensive marketing automation. It excels in email campaigns, personalized workflows, and detailed customer journey tracking. Close CRM focuses more on sales-specific automation.
Which CRM is easier to integrate with other tools?
ActiveCampaign generally has a wider range of integrations. Both integrate well with common sales and marketing platforms, but ActiveCampaign’s ecosystem is more extensive.
Does Close CRM focus more on sales than customer relationship management?
While both are customer relationship management tools, Close CRM prioritizes sales efficiency. It streamlines the sales process with features like automated call logging and pipeline management, focusing on closing deals.
Can ActiveCampaign handle complex email campaigns?
Absolutely. ActiveCampaign is known for its robust email campaign capabilities. You can design, segment, and automate emails with advanced personalization, making it ideal for detailed marketing strategies.
Which CRM is better for small businesses?
It depends on the business’s focus. If a small business needs strong marketing automation, ActiveCampaign is a good fit. If the focus is on direct sales and efficient deal closing, Close CRM might be more suitable.
