Picking the right CRM is tough, right?
You’re looking at ActiveCampaign vs Copper CRM, and both seem good.
But which one is actually better for your business in 2025?
You don’t want to waste time or money on the wrong choice.
This comparison between ActiveCampaign vs Copper CRM will break down the key differences.
We’ll look at features, pricing, and who each CRM is best for.
By the end, you’ll know exactly which one to choose.
Overview
We’ve put both ActiveCampaign and Copper CRM through rigorous testing, exploring their features, usability, and performance.
Our hands-on experience, coupled with user feedback and industry benchmarks, forms the foundation of this detailed comparison.
Unlock the power of an all-in-one marketing platform. So, check it out now!
Pricing: It has a 7-day free Trial. Paid plan starts at $15/month
Key Features:
- Email Marketing
- Marketing Automation
- CRM
Want a CRM that seamlessly integrates with your Google apps? Experience a smoother workflow!
Pricing:Â It has a free trial. The premium plan starts at $9/month.
Key Features:
- Google Workspace Integration
- Contact Management
- Pipeline Management
What is ActiveCampaign?
ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.
Do you want to automate your sales? This tool can help.
It also enables you to keep track of customers and makes your marketing smarter.
Also, explore our favorite ActiveCampaign alternatives…
Our Take
ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.
Key Benefits
- Advanced automation: Create complex workflows to nurture leads and automate tasks.
- Email marketing powerhouse: Send beautiful and effective email campaigns.
- Built-in CRM: Manage contacts and track interactions.
- Segmentation and personalization: Target specific groups of contacts with personalized messages.
Pricing
- Starter: $15/month.
- Plus: $49/month.
- Pro: $79/month.
- Enterprise: $145/month.
Pros
Cons
What is Copper CRM?
Okay, let’s discuss Copper CRM.
It’s easy to integrate and designed for Google Workspace users.
Copper CRM aims to streamline your sales process and has a simple interface. It’s focused on relationship management.
Also, explore our favorite Copper CRM alternatives…
Our Take
Stop wasting 10 hours a week on manual data entry! Copper CRM software automates your sales process and integrates seamlessly with Google Workspace.
Key Benefits
Copper CRM excels in simplicity and integration. Here’s what makes it stand out:
- Effortless Google Workspace integration: Manage your contacts, deals, and projects without leaving your Gmail inbox.
- Intuitive interface: Copper is easy to navigate, even for CRM beginners.
- Visual pipeline management: Get a clear view of your sales process and track deals with ease.
- Automated data entry: Copper automatically captures contact information from emails and other interactions, saving time and effort.
Pricing
All pricing will be billed annually.
- Starter: $9/seat/month.
- Basic: $23/seat/month.
- Professional: $59/seat/month.
- Business: $99/seat/month.
Pros
Cons
Feature Comparison
Time to put these two platforms side-by-side.
We are comparing ActiveCampaign features against Copper CRM’s strengths to help you decide which CRM platform fits your work style.
1. Automation Capabilities
- ActiveCampaign: Focuses on intelligent marketing automation. It has a visual builder to build automations for email, SMS, and website actions. This is key for the advanced user needing complex, multi-step marketing and sales automation.
- Copper CRM: Offers basic workflow automation for tasks and follow-up email reminders. Its core automation strength is streamlining manual data entry within the Google Workspace.
2. CRM Focus and Integration
- ActiveCampaign: Offers a built-in crm that is part of its automation suite. It connects well with other crm tools like Microsoft Dynamics and Salesforce.
- Copper CRM: Is a dedicated sales crm built on deep integration with Gmail and Google Calendar, and Google Drive. It works natively inside your Gmail inbox via a Chrome extension.
3. Email Marketing & Newsletter
- ActiveCampaign: Known for powerful email marketing services. It offers detailed advanced segmentation, dynamic content, and extensive pre built templates for your newsletter tool. ActiveCampaign‘s deliverability is highly rated.
- Copper CRM: Provides basic email and bulk emails capabilities, but its core focus is not mass marketing. It has simple templates and is less of a digital marketing powerhouse than ActiveCampaign.
4. Sales Pipeline Management
- ActiveCampaign: Provides a good sales pipeline view integrated with its ActiveCampaign crm. This allows you to track deals and triggers actions for sales engagement.
- Copper CRM: Excels here with highly visual and customizable multiple pipelines. It integrates deals directly with Google Sheets for reporting, which is great for sales reps.
5. Google Workspace Integration
- ActiveCampaign: Integrates with Google products but not as natively. This requires add-ons or connectors for full syncing.
- Copper CRM: This is its USP. It is designed to live inside Gmail and Google Calendar. It helps you manage new contacts and projects directly without leaving your Google site.
6. Pricing Structure & Affordability
- ActiveCampaign: Offers a free trial but no free plan. Pricing starts at $15/mo for the Starter plan but scales quickly with contacts and features for the enterprise plan.
- Copper CRM: Offers a free plan (with limits) and a free trial. Pricing is paid monthly per user, starting at around $23 per month for the Basic tier. This can be more affordable for small teams.
7. Multi-Channel Communication
- ActiveCampaign: Offers sms add-ons to send sms and text messages as part of its marketing and sales automation. It supports WhatsApp and other channels for comprehensive outreach.
- Copper CRM: Primary communication is focused on email through Gmail and calling/tasks/notes. Multi-channel messaging features are not as central or advanced.
8. Reporting and Analytics
- ActiveCampaign: Delivers detailed reports on everything from conversion to purchase history. It provides the advanced user with data for high-level decision-making and ROI tracking.
- Copper CRM: Provides custom reports on the Business Tier and focuses mostly on sales pipeline and activity metrics, linking to Google Sheets for deeper analysis.
9. Customization and Extensibility
- ActiveCampaign: Features like custom objects (on high tiers) allow you to store and segmentation unique contacts, leads, and companies’ data. This is a must-have platform for big businesses.
- Copper CRM: Customization focuses more on customizable sales pipeline stages and fields. It is straightforward but less flexible than ActiveCampaign for complex data needs.
What to Look For When Choosing CRM Software?
- Focus on what truly matters to your business, not just the number of new features. A CRM should improve the customer experience and help your sales team close deals.
- Evaluate the core functionality first, such as contact management and the ability to easily track a new lead through your sales process. You need to be able to add notes and tasks directly to these clients.
- Check the integration level. Does the CRM offer seamless integration with other tools you use daily, like Google Docs or marketing tools? Copper’s integration with formerly G Suite is a key feature here.
- If ActiveCampaign marketing automation is a priority, assess the advanced capabilities like lead scoring, conditional content, and the ability to create pipelines and automate tasks. This is what separates an advanced user from a beginner.
- Look beyond the initial copper crm pricing and check what you get on the professional plan or if you need an add on for features like transactional email, ads activecampaign, or phone support.
- Ensure the email templates and email builder support your branding and that the platform is not always busy redesigning key components, which is a common complaint found in an ActiveCampaign review or ActiveCampaign alternatives discussions.
- For small business use, look for accessibility features like a good Gmail extension and a robust knowledge base. Also, check the data privacy framework; is it activecampaign gdpr compliant or offering hipaa support?
- Consider what you need for a complete marketing loop: Do you need website tracking? Will you use landing pages? Does it support email marketing automation like an email sequence or RSS-triggered emails to end automation when goals are met?
- Finally, check if the provider offers a dedicated account team at higher tiers or a single sign feature, which is a sign of a more professional and activecampaign legit platform, especially important for non-profits or those dealing with sensitive data. The ability to easily track everything is essential.
Final Verdict
After thorough testing, we lean towards ActiveCampaign for most businesses.
Its robust automation, extensive integrations, and detailed analytics provide a comprehensive customer relationship management solution.
Copper CRM is a strong choice if your team lives inside Google Workspace.
However, ActiveCampaign’s versatility and scalability make it our top pick.
We’ve spent countless hours diving into these platforms, so you can trust our insights to guide your decision.
Choose wisely, and watch your business grow!
More of ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign vs GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Keap is tailored for small businesses, blending CRM with sales and email for an integrated approach.
- ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
- ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on cold email outreach and lead finding with basic CRM features for simplified sales.
- ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
- ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
- ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Capsule CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
- ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
More of Copper CRM
Here’s a brief comparison of Copper CRM with these software solutions:
- Copper CRM vs Pipedrive: Copper CRM excels in Google Workspace integration and contact management, while Pipedrive focuses on visual sales pipeline management for sales-driven organizations.
- Copper vs GoHighLevel: Copper is best for teams using Google. It is simple to use and built right into Gmail. GoHighLevel is a bigger tool for marketing agency needs. It has more powerful automation and can manage multiple clients.
- Copper CRM vs Keap: Copper CRM provides seamless Google integration for simplified CRM, whereas Keap offers robust sales and marketing automation with extensive features.
- Copper CRM vs ActiveCampaign: Copper CRM offers intuitive Google Workspace integration for managing customer interactions, while ActiveCampaign focuses on advanced marketing automation and detailed customer segmentation.
- Copper CRM vs Hubspot: Copper CRM prioritizes deep Google Workspace integration and ease of use, whereas HubSpot provides a comprehensive suite of marketing, sales, and service tools.
- Copper CRM vs Clickfunnels: Copper CRM is a customer relationship management system, while ClickFunnels is a specialized sales funnel builder designed to generate leads and automate sales.
- Copper CRM vs Folk: Copper CRM offers strong integration with Google Workspace for sales and contact management, while Folk emphasizes simple, collaborative contact organization and customization.
- Copper CRM vs Instantly: Copper CRM provides a full CRM experience with Google Workspace integration, whereas Instantly is primarily an email outreach tool for cold email campaigns.
- Copper CRM vs ClickUp: Copper CRM is a specialized CRM tightly integrated with Google Workspace, while ClickUp is a versatile work management platform that includes CRM functionalities, among many others.
- Copper CRM vs Monday CRM: Copper CRM provides a simple, Google-centric CRM experience, while Monday CRM offers highly customizable visual workflows and robust project management features.
- Copper CRM vs Capsule CRM: Copper CRM offers deep Google Workspace integration and strong sales pipeline features, while Capsule CRM is a simpler contact manager focused on basic sales tracking.
- Copper CRM vs Insightly: Copper CRM focuses on Google Workspace integration and intuitive sales pipelines, while Insightly offers a broader CRM with project management and advanced workflow automation.
- Copper CRM vs Freshsales CRM: Copper CRM provides contextual CRM with visual pipelines and Google integration, while Freshsales CRM offers AI-powered lead scoring, advanced analytics, and integrated communication.
- Copper CRM vs Salesforce: Copper CRM offers a user-friendly solution tightly integrated with Google Workspace. At the same time, Salesforce is a highly customizable and extensive enterprise-level CRM with a vast feature set.
Frequently Asked Questions
Is ActiveCampaign better than Copper CRM for small businesses?
ActiveCampaign offers a wider range of features, which can be beneficial for growing small businesses. However, Copper CRM’s seamless integration might be a better fit if your small business primarily uses Google Workspace. Consider your team’s workflow and needs.
Which CRM is easier to integrate with other platforms?
ActiveCampaign is generally easier to integrate with a broader range of platforms, including Salesforce and HubSpot. Copper CRM heavily focuses on Google Workspace integration, limiting its direct integrations with other systems.
Does ActiveCampaign or Copper CRM offer better automation?
ActiveCampaign offers more advanced automation features, including complex workflows and automated email campaigns. Copper CRM provides basic automation within Google Workspace, primarily focusing on task management and reminders.
Which CRM has better analytics and reporting?
ActiveCampaign offers more detailed analytics and reporting on marketing campaigns, sales performance, and customer behavior. Copper CRM provides basic reporting within Google Workspace, focusing on sales activity and pipeline performance.
Which CRM is more user-friendly for sales teams?
Copper CRM’s interface is designed to integrate seamlessly with Google Workspace, making it very user-friendly for sales teams already familiar with Google tools. ActiveCampaign has a steeper learning curve but offers more advanced features.
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