ActiveCampaign vs Insightly: Which CRM Wins in 2025?

Struggling to pick the right tool?

ActiveCampaign vs Insightly can feel like a head-scratcher, right?

You need a CRM that actually helps your business grow, not just adds to the chaos.

Imagine missing out on key leads or losing customers because your system’s clunky.

That’s the problem.

But what if you could clearly see which one truly fits your needs in 2025?

This article will break down ActiveCampaign vs Insightly and show you the real differences. 

Overview

We’ve spent weeks diving deep, testing ActiveCampaign and Insightly in real-world business scenarios. 

From setting up campaigns to analyzing reports, our hands-on experience fuels this comparison, ensuring you get practical insights, not just theory.

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales? This tool can help. It also enables you to keep track of customers and makes your marketing smarter.

Key Benefits

• Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
• Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Pricing

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

• Starter: Starts at $15/month for 10x Email sends, 1 User, Multi-step marketing automation.
• Plus: Starts at $49/month for 10x Email sends 1 User, Multi-step marketing automation, Automation triggers & actions.
• Pro: Starts at $79/month for 12x Email sends, 3 Users, Multi-step marketing automation, and Unlimited actions.
• Enterprise: Starts at $145/month for 15x Email sends, 5 Users, Multi-step marketing automation, Email campaigns & newsletters.

What is Insightly?

Insightly? Yeah, it’s a CRM.

But it does more. Think project management, too.

This tool is designed to grow businesses. It allows you to track deals and projects in one place, which sounds useful.

Key Benefits

• • Boost Productivity: Improve project completion rates by 20%.
  • Increase Revenue: Track leads effectively and closes more deals.
  • Enhance Collaboration: Connect teams and improve communication.
  • Gain Valuable Insights: Get a deeper understanding of your customers.

Pricing

• Insightly offers flexible plans for different needs and budgets. Check them out:
  • Plus: Starts at $29/user/month
  • Professional: Starts at $49/user/month
  • Enterprise: Starts at $99/user/month

Feature Comparison

Let’s cut to the chase.

We’ve laid out the core features of ActiveCampaign and Insightly side-by-side so you can see where each platform shines.

Email Marketing

• ActiveCampaign: Known for its robust automation, it lets you create complex email sequences based on user behavior. Think personalized journeys, not just mass blasts. If you are moving from Mailchimp, this is a great upgrade.
• Insightly: Offers solid email marketing, but it’s more straightforward. Great for basic campaigns and tracking, but lacks the advanced automation of ActiveCampaign.

CRM and Sales Automation

• ActiveCampaign: Focuses heavily on automation, including lead scoring and deal tracking. It’s built to streamline sales processes.
• Insightly: Combines CRM with project management. This is great for teams that need to manage both sales and project delivery in one platform.

Project Management

• ActiveCampaign: Primarily a CRM and marketing tool, it has limited project management features.
• Insightly: Excels in project management, with features for task assignment, milestone tracking, and team collaboration.

Integrations

• ActiveCampaign: Boasts many integration options, connecting with many popular apps and services.
• Insightly: Offers a good selection of integrations, but it may not be as extensive as active campaigns.

User Interface and Dashboard

• ActiveCampaign: The dashboard is feature-rich, but some users find it a bit overwhelming at first.
• Insightly: Offers a clean and intuitive dashboard, making navigating and finding information easy.

Task Management

• ActiveCampaign: Includes basic task management within its CRM, allowing you to assign tasks to contacts and deals.
• Insightly: Provides comprehensive task management, offering detailed task list views, project-specific tasks, and team collaboration.

Reporting and Analytics

• ActiveCampaign: Provides detailed reporting on email campaigns, automation, and sales performance.
• Insightly: Offers solid reporting on sales, projects, and marketing, giving you a comprehensive view of your business.

What to Look For When Choosing CRM Software?

• Scalability: Can the CRM grow with your business?
• Integration with Existing Tools: Does it seamlessly connect with the software you already use (e.g., email, marketing automation, accounting)?
• Reporting and Analytics: Can you quickly generate insightful reports to track performance and identify trends?
• User Training and Onboarding: How easy can your team learn and adopt the CRM?
• Industry-Specific Features: Does the CRM offer features tailored to your industry’s needs?
• Automation Capabilities: Can it automate repetitive tasks to save time and improve efficiency?
• Data Migration: How easy is transferring your existing data into the new CRM?
• Customer Reviews and Reputation: What are other users saying about CRM’s rCRM’s reliability and performance?
• Budget and ROI: Does the CRM offer your business a good return on investment?

Final Verdict (Our Pick)

So, which one wins? For most businesses, ActiveCampaign takes the lead.

It’s powerful for email and sales automation.

If you need strong project management, Insightly is a solid choice.

But ActiveCampaign’s deep automation and great integration make it a top pick.

We’ve used both, and ActiveCampaign’s tools really help grow sales.

You want a CRM that works, not just looks good.

Trust our hands-on testing. 

We know what matters.

Frequently Asked Questions