Picking the right software for your business can feel like trying to choose between two awesome video games.
You know you need something to help organize customers and marketing.
You’re worried about wasting time learning a tool that doesn’t really fit.
What if you pick the wrong one and lose customers?
Don’t sweat it! We’ll break down the key differences between ActiveCampaign vs Monday CRM.
Overview
We’ve rolled up our sleeves and put ActiveCampaign and Monday CRM through their paces.
Our team thoroughly tested features, workflows, and integrations, using them in real-world scenarios so that you can get an honest, hands-on comparison.
Unlock the power of an all-in-one marketing platform. So, check it out now!
Pricing: It has a 7-day free Trial. Paid plan starts at $15/month
Key Features:
- Email Marketing
- Marketing Automation
- CRM
Want a CRM that’s as flexible as your marketing needs? See how it can transform your workflow!
Pricing: It has a free plan. The premium plan starts at $9/month.
Key Features:
- Visual Workflow Management
- Collaboration Tools
- Integrations
What is ActiveCampaign?
Think of ActiveCampaign as your all-in-one marketing buddy.
It helps you talk to customers, automates emails, and organizes sales. It’s built for growing businesses.
Also, explore our favorite ActiveCampaign alternatives…
Our Take
ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.
Key Benefits
- Advanced automation: Create complex workflows to nurture leads and automate tasks.
- Email marketing powerhouse: Send beautiful and effective email campaigns.
- Built-in CRM: Manage contacts and track interactions.
- Segmentation and personalization: Target specific groups of contacts with personalized messages.
Pricing
- Starter: $15/month.
- Plus: $49/month.
- Pro: $79/month.
- Enterprise: $145/month.
Pros
Cons
What is Monday CRM?
Monday CRM is like a flexible digital workspace. It helps teams track sales.
It manages customer interactions. It organizes workflows. It’s all about customization.
Also, explore our favorite Monday CRM alternatives…
Our Take
Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM.
Key Benefits
- Visually appealing interface: Easy to navigate and understand.
- Flexible and customizable: Adapt the platform to your specific needs.
- Collaboration features: Work seamlessly with your team.
- Integrations with popular apps: Connect with your favorite business tools.
Pricing
- Free: $0 free forever.
- Basic: $9/seat/month.
- Standard: $12/seat/month.
- Pro: $19/seat/month.
- Enterprise: Custom Pricing based on your needs.
Pros
Cons
Feature Comparison
Choosing the right tool is a big decision for your small business.
We’ve pulled together the key features of both to help you decide. Which one has the capability your sales team needs?
1. Marketing and Sales Automation
- ActiveCampaign:
- This crm platform shines with ActiveCampaign marketing automation. It lets you build automations using triggers like site visits or purchase history. This is true intelligent marketing automation.
- Monday CRM:
- Automation is workflow-focused, not customer-journey-focused. You can automate task assignment and notifications. This is helpful, but not deep marketing and sales automation.
2. Email Marketing Services
- ActiveCampaign:
- It is a top-tier choice for email marketing services. You get a powerful email builder, many email templates, and dynamic content options. You can send personalized follow up email or transactional emails easily.
- Monday CRM:
- Email is treated more as a sales engagement tool. Its core focus is not mass email campaigns. You won’t find the same level of email marketing services or deep marketing features.
3. Project Management Tools
- ActiveCampaign:
- Project management is not a core part of its platform. You must use a third party integrations to handle complex project management tasks.
- Monday CRM:
- This is where it excels, acting as a true work management system. It uses boards for managing projects. You get gantt charts, kanban board views, and tools for managing tasks in just a few clicks.
4. Customization and Workflows
- ActiveCampaign:
- It lets you create custom fields and segments. You can set up complex “if-then” logic to end automations. You can also use custom objects for more specialized contact management.
- Monday CRM:
- The visual, flexible structure makes it incredibly intuitive. You can change board structures to fit any workflow, from human resources to a research team. This platform’s feature set is built for adaptability.
5. AI and Intelligent Features
- ActiveCampaign:
- Offers AI-powered features like predictive sending. This is part of its intelligent marketing automation. It aims to boost your digital marketing efforts.
- Monday CRM:
- It uses AI for things like generating email text. Its focus is more on helping your sales team with immediate, practical tasks. It doesn’t offer the same depth of predictive marketing and sales automation.
6. Team Collaboration
- ActiveCampaign:
- Collaboration focuses on sales tasks and notes within the activecampaign crm. You can add notes to deals and contacts. It works well for a smaller sales team.
- Monday CRM:
- Collaboration features are one of its standout features. Team members can use the conversation panel to discuss work right on the task board. This helps small teams stay on the same page.
7. Scalability and Advanced Features
- ActiveCampaign:
- Offers add ons like sms add ons and a sales add on. Larger companies can get an enterprise plan. They offer integrations for systems like microsoft dynamics.
- Monday CRM:
- Also offers an enterprise plan with custom pricing. Its structure means you can scale the number of team members easily. Features like advanced gantt charts and advanced reporting are often found in monday’s pro plan.
8. Ease of Use
- ActiveCampaign:
- Powerful features mean a steep learning curve for a new users. You need to be an advanced user to use all the features. This is a platform for the more experienced digital marketing professional.
- Monday CRM:
- The board-based design is visually clean and incredibly intuitive. New users find it much easier to jump in and start managing tasks. It is often seen as a great tool for quick adoption.
9. Data Privacy Framework
- ActiveCampaign:
- It is gdpr compliant and pays attention to the data privacy framework. This shows it is serious about customer data protection.
- Monday CRM:
- It also offers security features like an activity log and generally aims to be gdpr compliant. Security and compliance features are available, often on the paid plans.
What to Look For When Choosing CRM Software?
- Pricing and Access:
- Check for a free plan or free version before committing.
- Evaluate the pricing structure: is it a simple per-user fee or based on contact limits?
- Look for features like single sign-on for enhanced security.
- Core CRM and Sales Features:
- Ensure the system has a dedicated sales pipeline and effective lead scoring features.
- Can it handle advanced segmentation and manage all the data securely?
- Does it offer custom reports and custom dashboards for performance tracking?
- Marketing and Automation Strength:
- The platform should have strong email marketing automation capabilities.
- Look for support for transactional email, newsletter tools, and landing pages.
- Check if it allows you to build automations based on RSS-triggered events or user behavior.
- Can you run ads campaigns within or integrated with the platform?
- Project and Work Management:
- If you manage client work, look for robust project management software or project management tools.
- Key features include task dependencies, time tracking, a Gantt chart view, and tracking project progress.
- Evaluate its task management and how well it functions as work management tools.
- Usability and Support:
- Is the interface user-friendly for your team members?
- Look for a strong knowledge base, video tutorials, and a community forum.
- Check the available customer support options, such as phone support or a dedicated account team.
- See if they offer guest access or can accommodate smaller teams.
- Scalability and Compliance:
- Confirm the platform is gdpr compliant and pays attention to security.
- Check for the availability of an enterprise plan for big businesses.
- Ensure there is sufficient storage space and file storage with robust file sharing.
Final Verdict
Which one should you choose? Our final decision comes down to your job.
If you are a more advanced user and must have platform features like deep conditional content and email marketing automation, we recommend ActiveCampaign.
Its ActiveCampaign features, like send sms and built-in crm, are top-notch for marketing pros.
However, if you are from a software team or an event planning group needing a visual project management tool, Monday CRM is the winner.
It uses creating boards and collaboration tools to streamline processes.
Think about what your team member does every day.
We spent hours doing an ActiveCampaign review so you get the best advice.
More of ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign vs GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Keap is tailored for small businesses, blending CRM with sales and email for an integrated approach.
- ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
- ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on cold email outreach and lead finding with basic CRM features for simplified sales.
- ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
- ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
- ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Capsule CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
- ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
More of Monday CRM
Here’s a brief comparison of Monday CRM with these software solutions:
- Monday CRM vs Pipedrive: Monday CRM is a versatile work operating system with robust project and team management. Pipedrive is a sales-focused CRM known for its visual pipeline management and deal-closing features.
- Monday vs GoHighLevel: Monday is really good for managing projects and team tasks. It helps you keep track of work visually. GoHighLevel is more of an all-in-one tool for marketing and sales.
- Monday CRM vs Keap: Monday CRM provides highly customizable visual workflows for team collaboration and customer management, while Keap offers powerful sales and marketing automation designed for small businesses.
- Monday CRM vs ActiveCampaign: Monday CRM focuses on visual collaboration and customizable dashboards for project and customer relationship tracking, whereas ActiveCampaign excels in advanced email marketing automation, segmentation, and detailed analytics.
- Monday CRM vs Hubspot: Monday CRM offers a flexible, visual platform for managing projects and customer data, while HubSpot provides a comprehensive suite of marketing, sales, and customer service tools.
- Monday CRM vs Clickfunnels: Monday CRM is a flexible work OS with strong CRM capabilities; ClickFunnels is primarily a sales funnel builder for creating landing pages and automating sales conversion processes.
- Monday CRM vs Folk: Monday CRM provides highly customizable visual workflows and collaboration for diverse teams; Folk focuses on intuitive, collaborative contact management and enrichment with a simple interface.
- Monday CRM vs Instantly: Monday CRM is a flexible work OS with CRM functionalities for visual pipeline management; Instantly specializes in automated cold email outreach and high-volume lead generation.
- Monday CRM vs ClickUp: Monday CRM prioritizes visual and user-friendly project and work management; ClickUp is an all-in-one productivity platform offering extensive features for task management, CRM, and more.
- Monday CRM vs Capsule CRM: Monday CRM provides extensive customization for workflows and projects, integrating CRM functionalities; Capsule CRM is a simpler, more affordable contact manager primarily focused on sales tracking.
- Monday CRM vs Insightly: Monday CRM offers a highly customizable platform for managing projects and customer relationships, whereas Insightly provides a more traditional CRM with integrated project management.
- Monday CRM vs Freshsales CRM: Monday CRM is a versatile work OS with CRM features for customizable tracking. At the same time, Freshsales CRM is a dedicated sales CRM with AI-powered lead management and automation.
- Monday CRM vs Salesforce: Monday CRM offers a flexible, visual, and highly customizable platform for various business needs; Salesforce is an enterprise-level CRM with extensive, deep features for complex sales and marketing operations.
- Monday CRM vs Zendesk: Monday CRM excels in visual project management and team collaboration for sales and other functions. At the same time, Zendesk is a specialized customer service platform focused on ticketing and support.
Frequently Asked Questions
Which is better for email marketing, ActiveCampaign or Monday.com?
ActiveCampaign is the clear winner for email marketing. It offers advanced automation, segmentation, and detailed analytics. Monday.com focuses more on workflow management, with email integration but limited campaign features. If email marketing is your priority, choose ActiveCampaign.
Can Monday.com be used as a complete CRM like ActiveCampaign?
Yes, Monday.com can function as a complete CRM, but it’s more customizable. It excels at visual pipeline management and team collaboration. ActiveCampaign’s CRM is more focused on sales automation and leads scoring. It’s about what fits your workflow.
Is ActiveCampaign or Monday.com easier to learn?
Monday.com is generally considered easier to learn due to its visual interface and customizable templates. ActiveCampaign has a steeper learning curve, especially for its advanced automation features. The ease of use depends on the user’s technical comfort.
Which platform offers better integrations?
Both platforms offer a wide range of integrations. ActiveCampaign focuses on marketing and sales integrations, while Monday.com offers integrations across various business functions. The “better” platform depends on your business’s specific tools. Consider which platform best integrates with your existing software.
Which platform is more cost-effective for small businesses needing marketing and CRM?
It depends on your needs. ActiveCampaign might be cost-effective for strong email marketing and basic CRM. Monday.com could be a better choice for flexible workflow and team collaboration. Be sure to check what features you’ll need and compare the pricing. This content should help you decide between activecampaign and Monday.com.
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